25 Beautiful Years!

This year marks a major milestone: our silver anniversary! Since our debut in 1997, we’ve worked towards our mission of embracing beauty at any age. Now we’re inviting you to celebrate with us!

Item Added to Bag!

25th Anniversary Limited Edition Makeup Bag
25th Anniversary Limited Edition Makeup Bag Medium
$20.00

Item Added to Bag!

25th Anniversary Limited Edition Makeup Bag
25th Anniversary Limited Edition Makeup Bag
Medium
$20.00

Works Flawlessly With

Keep Shopping > Go To Your Bag

Bag also included FREE when you purchase

Cult Classics Full Face Kit (6 PC)

INCLUDES LAURA’S FULL-SIZED BESTSELLERS

Daily Routine Full Face Kit (4 PC)

AVAILABLE IN NATURAL, MATTE & SATIN FINISHES
HOLLY NICHOLS

About the Artist

Boston-based illustrator Holly Nichols has created dreamlike fashion sketches for some of the world’s top brands. For too long, fashion illustrations have only depicted just one type of model. We’re thrilled to flip the script by depicting a diverse range of models, including Geller Gals of a certain age!

Laura Geller

Our Fabulous Founder

Get to know our namesake founder!
Here’s 25 things you didn’t know about Laura.

Beauty Through the Years... Beauty Through the Years...

1997

Veteran makeup artist Laura Geller launches her namesake beauty line on QVC. The debut product, a contouring set called the Face Structuring Kit, sells out within minutes.

1999

Taking a cue from a news anchor who joked Laura would need “spackle” to fill in the wrinkles on her face, Laura begins developing Spackle Skin Perfecting Primer, considered the first makeup primer on the market.

2002

Spackle Skin Perfecting Primer debuts on QVC and becomes an instant success story.

2004

Laura Geller develops Baked Balance-n-Brighten Foundation. The iconic game-changing marbleized foundation remains a bestseller today!

2008

Baked Blush-n-Brighten debuts, using the same baked technique as Laura’s signature foundations to deliver marbleized, multidimensional color.

2009

Baked Natural Glow Highlighter launches. Laura’s signature “low glow” finish is one of the brand’s most iconic features.

2014

Spackle Hydrate joins Original, Champagne Glow and Ethereal Rose Glow in the brand’s burgeoning primer family.

2019

Laura Geller becomes part of the AS Beauty Group, a firm specializing in women-owned beauty brands.

2021

Laura Geller makes the bold decision to feature only models over the age of 40 in marketing campaigns.

2022

Laura Geller becomes the longest-serving beauty ambassador on QVC, establishing the company as one of the premier American heritage brands in the beauty industry.

1997
1999
2002
2004
2008
2009
2014
2019
2021
2022

Grab the Limited Edition Bag!

Grab the Limited Edition Bag!

AVAILABLE FOR $20 OR FREE WITH ORDERS $75+

OR get the bag included FREE with…

OR get the bag included FREE with…

Cult Classics Full Face Kit (6 PC)

INCLUDES LAURA’S FULL-SIZED BESTSELLERS

Daily Routine Full Face Kit (4 PC)

AVAILABLE IN NATURAL, MATTE & SATIN FINISHES