Best Sellers

  • Save 72%
    4.7
    Rated 4.7 out of 5 stars
    29

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $66.00 $235.00
    Save 72%
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,385

    Italian Marble Lipstick

    $24.00
    $13.33 $24.00
    BEST SELLER
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 59%
    4.0
    Rated 4.0 out of 5 stars
    57,915

    The 40+ Club Kit (3PC)

    $96.00
    $39.00 $96.00
    Save 59%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    301

    The Wonder Balm

    $32.00
    $17.78 $32.00
    NEW
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,854

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $13.33 $24.00
    BEST SELLER
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 44%
    4.2
    Rated 4.2 out of 5 stars
    2,111

    Serum Blush Cheek Tint

    $30.00
    $16.67 $30.00
    Save 44%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    1,044

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    776

    Kajal Longwear Mascara

    $26.00
    $14.44 $26.00
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    48,064

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,562

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,780

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    383

    Brush Bestsellers

    $18.00
    From $9.90 $18.00
    BEST SELLER
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.5
    Rated 4.5 out of 5 stars
    371

    Best of the Best Tuscan Dreams

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $49.00 $114.00
    Save 57%
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    64

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,863

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Save 70%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.3
    Rated 4.3 out of 5 stars
    79

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $15.95 $29.00
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    361

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 61%
    4.6
    Rated 4.6 out of 5 stars
    129

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $22.00 $56.00
    Save 61%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    400

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐
    4.8
    Rated 4.8 out of 5 stars
    36

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    Save 65%

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
    Save 65%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!