Best Sellers

  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,571

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 51%
    4.4
    Rated 4.4 out of 5 stars
    5,570

    Love Your Lips Duo

    $45.00
    $22.00 $45.00
    Save 51%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    2,772

    Ideal Fix Concealer

    $29.00
    $17.40 $29.00
    Save 40%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 53%
    3.8
    Rated 3.8 out of 5 stars
    49,755

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $30.00 $64.00
    Save 53%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    9,264

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    BEST SELLER
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,596

    Italian Marble Lipstick

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Baked Starter Kit - Full Coverage - Porcelain
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 58%
    4.2
    Rated 4.2 out of 5 stars
    11,602

    Baked Starter Kit - Full Coverage (2PC)

    $164.00
    $69.00 $164.00
    Save 58%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,932

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    7,216

    Foundationals Kit - Matte Finish (2PC)

    $64.00
    $30.00 $64.00
    Save 53%
  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    7,132

    Foundationals Kit - Satin Finish (2PC)

    $64.00
    $30.00 $64.00
    Save 53%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    438

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    Save 57%
  • BOTB B&A Charlotte
    Award winning badge image
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,700

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    9

    Line Smoother Full Face Kit (3PC)

    $109.00
    $49.00 $109.00
    Save 55%
  • Spackle Mist Boost with Cooling Aloe soldier
    Spackle mist boost with cooling aloe product Benefits
    Save 40%
    4.8
    Rated 4.8 out of 5 stars
    44

    Spackle Mist Boost with Cooling Aloe

    $32.00
    $19.20 $32.00
    Save 40%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier in Golden Medium
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    7,090

    Baked Starter Kit Full Coverage - Tuscan Dreams (2 PC)

    $152.00
    $69.00 $152.00
    Save 55%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    65

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Best of Blush Kit Soldier
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    69

    Best of Blush Kit (2PC)

    $56.00
    $28.00 $56.00
    Save 50%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 40%
    4.0
    Rated 4.0 out of 5 stars
    6,775

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $22.80 $38.00
    Save 40%
  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    Save 40%
    4.4
    Rated 4.4 out of 5 stars
    1,953

    Spackle Skin Perfecting Primer

    $38.00
    $22.80 $38.00
    Save 40%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    44,388

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    49,043

    Makeup Made Simple Kit (3PC)

    $102.00
    $45.00 $102.00
    Save 56%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    50,850

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!