Best Sellers

  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    13,573

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    2,297

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
    Save 50%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,943

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    410

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • New Icons - B&A - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    10,414

    New Icons Kit (6 PC)

    $185.00
    $72.00 $185.00
    Save 61%
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    31

    Geller To-Go 4-in-1 Travel Makeup Brush

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $24.00 $84.00
  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    4.5
    Rated 4.5 out of 5 stars
    1,826

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    14

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $13.00 $26.00
    Save 50%
  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
    Save 40%
    4.3
    Rated 4.3 out of 5 stars
    9

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $14.40 $24.00
    Save 40%
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    441

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $28.00 $56.00
    Save 50%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    342

    The Wonder Balm

    $32.00
    $19.20 $32.00
    NEW
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    421

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    973

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!