Best Sellers

  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    911

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    4.6
    Rated 4.6 out of 5 stars
    19

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    644

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
    Save 50%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.6
    Rated 4.6 out of 5 stars
    84

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
    Save 83%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 70%
    4.2
    Rated 4.2 out of 5 stars
    334

    Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    $16.99 $56.00
    Save 70%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    58,827

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    3,072

    Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
    Save 50%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 40%
    4.1
    Rated 4.1 out of 5 stars
    134

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $17.40 $29.00
    Save 40%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 57%
    4.3
    Rated 4.3 out of 5 stars
    2,348

    Serum Blush Cheek Tint

    $30.00
    $12.99 $30.00
    Save 57%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    2,005

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    426

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    38

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    21

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $9.99 $26.00
    Save 62%
  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    12

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $14.40 $24.00
    Save 40%
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    482

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $28.00 $56.00
    Save 50%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    376

    The Wonder Balm

    $32.00
    $19.20 $32.00
    NEW
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    464

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    5,025

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    36

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
    JOIN THE WAITLIST
    4.7
    Rated 4.7 out of 5 stars
    22

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    JOIN THE WAITLIST
    4.0
    Rated 4.0 out of 5 stars
    30

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!