New Arrivals

  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 68%
    4.5
    Rated 4.5 out of 5 stars
    4,725

    The Complete Baked Starter Kit

    $299.00
    $96.00 $299.00
    Save 68%
  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
    Award winning badges image
    Save 49%
    4.1
    Rated 4.1 out of 5 stars
    7,364

    The Dark Spot Solution Kit - Full Coverage

    $118.00
    $60.00 $118.00
    Save 49%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    44,513

    The Pro-Aging Kit (4PC)

    $120.00
    $60.00 $120.00
    Save 50%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    42,186

    Baked Starter Kit - Tuscan Dreams

    $176.00
    $69.00 $176.00
    Save 61%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.6
    Rated 4.6 out of 5 stars
    306

    The Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    NEW
  • Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    47,484

    The Wonder Balm Heroes Kit (5PC)

    $148.00
    $59.00 $148.00
    Save 60%
  • The Wonder Balm Everyday Kit (3PC) in Nice-n-Natural
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    170

    The Wonder Balm Everyday Kit (3PC)

    $86.00
    $45.00 $86.00
    Save 48%
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    216

    The Wonder Balm Starter Kit

    $54.00
    $28.00 $54.00
    Save 48%
  • The Wonder Balm - soldier
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.6
    Rated 4.6 out of 5 stars
    150

    The Wonder Balm

    $32.00
    $12.80 $32.00
    NEW
  • Quilted Makeup Bag with Brush Case, Burgundy soldier
    Quilted Makeup Bag with Brush Case, Burgundy product details include store products in the large compartment and use the zipped brush case at the base
    4.8
    Rated 4.8 out of 5 stars
    71

    Quilted Makeup Bag with Brush Case, Burgundy

    $45.00
    $27.00 $45.00
  • Brightening Bestsellers Complexion & Eye Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Save 52%
    3.8
    Rated 3.8 out of 5 stars
    45,280

    Brightening Bestsellers Complexion & Eye Kit (2PC)

    $62.00
    $30.00 $62.00
    Save 52%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 49%
    3.9
    Rated 3.9 out of 5 stars
    46,957

    The Dark Spot Solution Kit - Natural Finish

    $118.00
    $60.00 $118.00
    Save 49%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Daily Routine Awards Image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    54,259

    The Daily Essentials Kit

    $186.00
    $70.00 $186.00
    Save 62%
  • Cold Cream Makeup Remover Soldier
    Cold Cream - B&A Model
    4.6
    Rated 4.6 out of 5 stars
    69

    Cold Cream Makeup Removing Cleanser

    $38.00
    $20.90 $38.00
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 67%

    5PC Full Face Brush Set

    $118.00
    $39.00 $118.00
    Save 67%
  • Face + Body Brush Soldier
    Face + Body Brush benefits

    Face + Body Brush

    $28.00
    $16.80 $28.00
  • Dual-ended Highlighter Brush - Soldier
    Dual-Ended Highlighter Brush how to apply
    5.0
    Rated 5.0 out of 5 stars
    1

    Dual-Ended Highlighter Brush

    $24.00
    $14.40 $24.00
  • Setting Powder Brush - Soldier
    Setting Powder Brush howto use model application
    Setting Powder Brush benefits

    Setting Powder Brush

    $24.00
    $14.40 $24.00
  • Baked Marbleized Highlighter Prosecco Model B&A
    Baked Marbleized Highlighter benefits
    NEW
    5.0
    Rated 5.0 out of 5 stars
    6

    Baked Marbleized Highlighter | Prosecco

    $30.00
    $16.50 $30.00
    NEW
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    22

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $14.40 $24.00
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits

    Universal Eyelash Curler

    $18.00
    $10.80 $18.00
  • Laura Geller x Bliss Beach Day SPF Kit Soldier
    Laura Geller x Bliss Beach Day SPF Kit how to apply
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    101

    Beach Day SPF Kit (5PC)

    $119.00
    $59.00 $119.00
    Save 50%
  • Seamless Skin SPF Kit (2PC) soldier in Light
    Better than Block - Skincare Benefits Model B&A
    Laura Geller Better Than Block product benefits include skincare infused, evens out skin tone and light to medium coverage
    Save 54%
    4.5
    Rated 4.5 out of 5 stars
    537

    Seamless Skin SPF Kit (2PC)

    $54.00
    $25.00 $54.00
    Save 54%
  • Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
    NEW
    4.8
    Rated 4.8 out of 5 stars
    158

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $22.80 $38.00
    NEW
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.