New Arrivals

  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    Rated 4.6 out of 5 stars
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    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $31.00 $124.00
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  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
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    4.2
    Rated 4.2 out of 5 stars
    1,044

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
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  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
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    5.0
    Rated 5.0 out of 5 stars
    4

    The Brush Vault Limited Edition Makeup Brush Collection (10 PC)

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    $80.00 $228.00
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  • The Holiday Pro-Aging Kit Soldier
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    4.7
    Rated 4.7 out of 5 stars
    7

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
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  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
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    4.6
    Rated 4.6 out of 5 stars
    408

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
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  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
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    4.6
    Rated 4.6 out of 5 stars
    129

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

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    $22.00 $56.00
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  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
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    4.5
    Rated 4.5 out of 5 stars
    371

    Best of the Best Tuscan Dreams

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    $49.00 $114.00
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  • Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Lifestyle
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    5.0
    Rated 5.0 out of 5 stars
    7

    Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband

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    $20.00 $26.00
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  • Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Soldier
    Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Lifestyle
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    5.0
    Rated 5.0 out of 5 stars
    4

    Gilmore Girls x Bliss Bright Idea Vitamin C Serum + Moisturizer Duo

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    $34.00 $56.00
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  • Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - B/A
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    Rated 5.0 out of 5 stars
    1

    Gilmore Girls x Bliss Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
    NEW
  • Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Soldier
    Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Lifestyle
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    5.0
    Rated 5.0 out of 5 stars
    3

    Gilmore Girls x Bliss Lemon & Sage Body Butter Maximum Moisture Cream

    $18.00
    $16.20 $18.00
    NEW
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
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    4.6
    Rated 4.6 out of 5 stars
    768

    Limited Edition Face It All 2PC Face Brush Set

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    $26.00 $52.00
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  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Limited Edition - Holiday ⭐
    4.0
    Rated 4.0 out of 5 stars
    2

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $13.00 $26.00
    Limited Edition - Holiday ⭐
  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
    Limited Edition - Holiday ⭐
    5.0
    Rated 5.0 out of 5 stars
    1

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $14.40 $24.00
    Limited Edition - Holiday ⭐
  • Double Take Baked Full Coverage Foundation Replacement Sponge Trio - Soldier
    Double Take Baked Full Coverage Foundation Replacement Sponge Trio - application
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    5.0
    Rated 5.0 out of 5 stars
    1

    Double Take Baked Full Coverage Foundation Replacement Sponge Trio

    $18.00
    $9.00 $18.00
    NEW
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    NEW
    5.0
    Rated 5.0 out of 5 stars
    2

    Waterproof Spackle Eye Hues

    $24.00
    $14.40 $24.00
    NEW
  • Drench & Quench Hydrating Overnight Mask - soldier
    Drench & Quench Hydrating Overnight Mask - benefits
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    Rated 5.0 out of 5 stars
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    Drench & Quench Hydrating Overnight Mask with Hyaluronic Acid & Vegan Collagen

    $18.00
    $16.20 $18.00
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  • Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
    Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - benefits
    Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - routine
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    Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
    NEW
  • Mighty Marshmallow Hydrating Lip Mask - soldier
    Mighty Marshmallow Hydrating Lip Mask - Benefits
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    5.0
    Rated 5.0 out of 5 stars
    2

    Mighty Marshmallow Hydrating Lip Mask with Marshmallow Root Extract

    $15.00
    $13.50 $15.00
    NEW
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
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    4.2
    Rated 4.2 out of 5 stars
    64

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
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  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
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    4.4
    Rated 4.4 out of 5 stars
    414

    Holiday Baked Starter Kit (3PC)

    $178.00
    $66.00 $178.00
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  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    28

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
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Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.