New Arrivals

  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.4
    Rated 4.4 out of 5 stars
    39

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $21.75 $29.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    42,978

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $79.00 $178.00
    Save 56%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    7,565

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $79.00 $176.00
    Save 55%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 42%

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $30.00 $52.00
    Save 42%
  • Italian Marble Lipstick Duo soldier
    Italian Marble Lipstick Duo Model Grid in Rose Macaron
    Italian Marble Lipstick Duo Model Grid in Berry Banana
    Save 42%

    Italian Marble Lipstick Duo: Berry Banana & Rosé Macaron

    $48.00
    $28.00 $48.00
    Save 42%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.