New Arrivals

  • Shadow Skills 4PC Eye Brush Set Soldier
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    5.0
    Rated 5.0 out of 5 stars
    16

    Shadow Skills 4PC Eye Brush Set

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    $28.00 $72.00
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  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
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    4.3
    Rated 4.3 out of 5 stars
    9

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $14.40 $24.00
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  • Double Take Baked Full Coverage Foundation Replacement Sponge Trio - Soldier
    Double Take Baked Full Coverage Foundation Replacement Sponge Trio - application
    4.0
    Rated 4.0 out of 5 stars
    4

    Double Take Baked Full Coverage Foundation Replacement Sponge Trio

    $18.00
    $10.80 $18.00
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    3.4
    Rated 3.4 out of 5 stars
    16

    Waterproof Spackle Eye Hues

    $24.00
    $14.40 $24.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
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    4.1
    Rated 4.1 out of 5 stars
    1,333

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
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  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
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    4.0
    Rated 4.0 out of 5 stars
    161

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
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  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
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    3.7
    Rated 3.7 out of 5 stars
    52

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
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  • Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
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    Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
  • Drench & Quench Hydrating Overnight Mask - soldier
    Drench & Quench Hydrating Overnight Mask - benefits
    4.8
    Rated 4.8 out of 5 stars
    4

    Drench & Quench Hydrating Overnight Mask with Hyaluronic Acid & Vegan Collagen

    $18.00
    $16.20 $18.00
  • Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
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    5.0
    Rated 5.0 out of 5 stars
    10

    Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband

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    $20.00 $26.00
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  • Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Soldier
    NEW
    4.8
    Rated 4.8 out of 5 stars
    4

    Gilmore Girls x Bliss Lemon & Sage Body Butter Maximum Moisture Cream

    $18.00
    $16.20 $18.00
    NEW
  • Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Soldier
    Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Lifestyle
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    5.0
    Rated 5.0 out of 5 stars
    4

    Gilmore Girls x Bliss Bright Idea Vitamin C Serum + Moisturizer Duo

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    $34.00 $56.00
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  • Mighty Marshmallow Hydrating Lip Mask - soldier
    Mighty Marshmallow Hydrating Lip Mask - Benefits
    4.7
    Rated 4.7 out of 5 stars
    6

    Mighty Marshmallow Hydrating Lip Mask with Marshmallow Root Extract

    $15.00
    $13.50 $15.00
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.5
    Rated 4.5 out of 5 stars
    19

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
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  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.5
    Rated 4.5 out of 5 stars
    85

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $29.99 $124.00
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  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
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    4.2
    Rated 4.2 out of 5 stars
    27

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
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  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
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    4.2
    Rated 4.2 out of 5 stars
    275

    Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    $16.99 $56.00
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  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
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    4.2
    Rated 4.2 out of 5 stars
    270

    All Day Essential Eye Kit (6PC)

    $184.00
    $39.99 $184.00
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  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
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    4.4
    Rated 4.4 out of 5 stars
    575

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
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  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
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    4.3
    Rated 4.3 out of 5 stars
    76

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $16.80 $28.00
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  • Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - PDP Benefits
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    5.0
    Rated 5.0 out of 5 stars
    2

    Gilmore Girls x Bliss Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
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  • Italian Marble Lipstick Duo soldier
    Italian Marble Lipstick Duo Model Grid in Rose Macaron
    Italian Marble Lipstick Duo Model Grid in Berry Banana
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    Rated 4.4 out of 5 stars
    57

    Italian Marble Lipstick Duo: Berry Banana & Rosé Macaron

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    $19.00 $48.00
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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.