All Products

  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.0
    Rated 4.0 out of 5 stars
    66,798

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    47,538

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $15.20 $38.00
    Save 60%
  • Save 71%
    4.3
    Rated 4.3 out of 5 stars
    52

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Save 71%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    3.8
    Rated 3.8 out of 5 stars
    48,293

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $24.00 $64.00
    Save 63%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.0
    Rated 4.0 out of 5 stars
    58,250

    The 40+ Club Kit (3PC)

    $96.00
    $36.00 $96.00
    Save 63%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    7,257

    Light and Full Coverage Kit (2 PC)

    $76.00
    $30.00 $76.00
    Save 61%
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,893

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Save 70%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.0
    Rated 4.0 out of 5 stars
    66,140

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $44.00 $120.00
    Save 63%
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    69,268

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    6,417

    Double Take Baked Full Coverage Foundation

    $38.00
    $15.20 $38.00
    Save 60%
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,535

    Jelly Balm Hydrating Lip Color

    $24.00
    $9.60 $24.00
    BEST SELLER
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    Save 60%
    4.3
    Rated 4.3 out of 5 stars
    2,533

    The Ideal Fix Concealer

    $29.00
    $11.60 $29.00
    Save 60%
  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    526

    Holiday Baked Starter Kit (3PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 63%
    4.0
    Rated 4.0 out of 5 stars
    6,657

    Foundationals Kit - Matte Finish (2PC)

    $64.00
    $24.00 $64.00
    Save 63%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    6,543

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $15.20 $38.00
    Save 60%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 75%
    4.5
    Rated 4.5 out of 5 stars
    19

    Glam on the Go Face + Eye Palettes (3PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $29.00 $117.00
    Save 75%
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 60%
    4.4
    Rated 4.4 out of 5 stars
    4,775

    Love Your Lips Duo

    $45.00
    $18.00 $45.00
    Save 60%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,810

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $12.80 $32.00
    BEST SELLER
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,266

    Kajal Longwear Eyeliner

    $24.00
    $9.60 $24.00
    BEST SELLER
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 60%
    4.3
    Rated 4.3 out of 5 stars
    188

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $22.40 $56.00
    Save 60%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 75%
    4.5
    Rated 4.5 out of 5 stars
    60

    RSVP-Ready: Big Night Out Full Face Palette

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $37.00 $147.00
    Save 75%
Baked Balance-n-Brighten texture image

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!