Foundations & Concealers

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    #1 SELLER
    3.9
    Rated 3.9 out of 5 stars
    46,429

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $23.75 $38.00
    #1 SELLER
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,057

    Double Take Baked Full Coverage Foundation

    $38.00
    $23.75 $38.00
    BEST SELLER
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,335

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $23.75 $38.00
    BEST SELLER
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,370

    The Ideal Fix Concealer

    $29.00
    $17.50 $29.00
    BEST SELLER
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 47%
    3.7
    Rated 3.7 out of 5 stars
    4,627

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $34.00 $64.00
    Save 47%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    6,260

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $34.00 $64.00
    Save 47%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    6,608

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $34.00 $64.00
    Save 47%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    6,795

    Light and Full Coverage Kit (2 PC)

    $76.00
    $40.00 $76.00
    Save 47%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    DEAL OF THE DAY
    3.8
    Rated 3.8 out of 5 stars
    2,772

    Makeup Made Simple Kit (3PC)

    $100.00
    $36.00 $100.00
    DEAL OF THE DAY
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 52%
    4.3
    Rated 4.3 out of 5 stars
    2,562

    The Under Cover Kit (2PC)

    $52.00
    $25.00 $52.00
    Save 52%
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 42%
    4.3
    Rated 4.3 out of 5 stars
    2,624

    Under Eye Brightening Duo

    $52.00
    $30.00 $52.00
    Save 42%
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,331

    Retractable Angled Kabuki Brush

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,383

    Retractable Airbrush Kabuki Brush

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    360

    Brush Bestsellers

    $18.00
    From $11.25 $18.00
    BEST SELLER
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • What shade of concealer matches my foundation?

    Our experts formulated our concealers to align closesly with our existing foundation shades. We recommend opting for the concealer that's closest in name to your usual foundation shade. You may also choose a shade lighter for a brightening effect.

  • Should I use a baked powder or liquid foundation?

    It depends on your preference! Our baked and liquid foundation formulas each have wonderful benefits to suit a range of skin types and skin needs. Baked foundations are similar to powder formulas, but actually start out as cream pigments before being baked for 24 hours on terracotta tiles in Italy. The result is a smooth texture that looks like a powder, but feels light and creamy once it hits your skin. Liquid formulas, on the other hand, are one of the more common varieties of foundation in the beauty world.

  • What's the difference between natural, satin and matte finish?

    Natural finish means the foundation looks the most like your natural skin. Satin finish has a subtle sheen to it, creating a soft glow or radiance. Matte finish has no shine at all, leaving skin looking velvety.

  • Can I use a liquid concealer with baked foundation?

    Yes. Our baked foundations melt and blend into your skin, so it's easy to use with your desired liquid foundation. You may wish to apply concealer first, then top with your baked foundation as the second step.

  • What's the best brush to use for my favorite foundation?

    Our travel-friendly Kabuki Brush family is always a safe bet for applying our baked foundations. Try the Retractable Airbrush Kabuki Brush for fuller coverage and the Retractable Angled Kabuki Brush for customized, buildable coverage. For liquid formulas, use our dense Foundation Brush or Dual-Ended Concealer + Foundation Brush to buff in the formula.

  • Which foundations are baked?

    Baked Balance-n-Brighten Color Correcting Foundation, Baked Balance-n-Glow Illuminating Foundation and Baked Double Take Versatile Full Coverage Foundation

  • Do I need a primer with my foundation?

    For best results, our experts recommend applying one of our Spackle Skin Perfecting Primers before your foundation to help smooth skin.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    You heard it here first: baked really is best, and no one does it better than Laura Geller Beauty! Our revolutionary baked foundations are incredibly lightweight and effortlessly even out your skin tone without ever caking, creasing or settling into fine lines. Try our iconic Baked Balance-n-Brighten Foundation for buildable medium-to-light coverage, or give our Baked Balance-n-Glow Foundation a go for the same incredible coverage with an extra boost of radiance. Our cream-to-powder formula is safe for sensitive skin, has the National Rosacea Society Seal of Acceptance, and was the first foundation to earn a seal of approval from the National Psoriasis Foundation. (If you prefer a liquid formula, we’ve nailed that, too: check out our Double Take Liquid Foundation and more!)