Eyeliner, Eyeshadow, Mascara & More

  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,837

    Kajal Longwear Eyeliner

    $34.00
    $21.00 $34.00
    BEST SELLER
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,719

    INKcredible Waterproof Gel Eyeliner Pencil

    $34.00
    $21.00 $34.00
    BEST SELLER
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,198

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $31.00
    $19.00 $31.00
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 21%
    4.3
    Rated 4.3 out of 5 stars
    2,535

    Under Eye Brightening Duo

    $52.00
    $41.00 $52.00
    Save 21%
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    3.9
    Rated 3.9 out of 5 stars
    834

    Spackle Waterproof Eyeshadow Primer

    $34.00
    $19.00 $34.00
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    661

    Kajal Longwear Mascara

    $37.00
    $20.00 $37.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    713

    Always There Waterproof Mascara

    $37.00
    $19.00 $37.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    666

    Always There Lengthening Mascara

    $37.00
    $19.00 $37.00
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    4.2
    Rated 4.2 out of 5 stars
    300

    Spackle Illuminating Under Eye Primer

    $34.00
    $19.00 $34.00
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    4.3
    Rated 4.3 out of 5 stars
    461

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $32.00 $45.00
  • Blend Away Beige & Brown Eyeshadows - soldier
    Blend Away Beige & Brown Eyeshadows - texture
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    18

    Blend Away Beige & Brown 8 Multi-Finish Eyeshadows

    $35.00
    $14.00 $35.00
    Save 60%
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    490

    Swipe-n-Line Instant Eye Perfecting Stick

    $34.00
    $19.00 $34.00
  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    505

    Bravo Brows Soft Pencil + Brush

    $31.00
    $16.00 $31.00
  • Save 39%
    4.3
    Rated 4.3 out of 5 stars
    244

    Define-n-Tame Brow Lifting Stick

    $28.00
    $17.00 $28.00
    Save 39%
  • Sculpt-n-Stay Brow Gel Soldier
    Save 43%
    4.4
    Rated 4.4 out of 5 stars
    66

    Sculpt-n-Stay Brow Gel

    $28.00
    $16.00 $28.00
    Save 43%
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.7
    Rated 4.7 out of 5 stars
    66

    INKcredible Waterproof Brow Pencil

    $34.00
    $21.00 $34.00
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 29%
    4.3
    Rated 4.3 out of 5 stars
    2,482

    The Under Cover Kit (2PC)

    $52.00
    $37.00 $52.00
    Save 29%
  • Eye Do All Things Brightening Eye Gel - soldier
    Bliss x Laura Geller Eye do All things product benefits
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    141

    Eye Do All Things Brightening Eye Gel

    $34.00
    $29.00 $34.00
    BEST SELLER
  • Bright Idea Eye Cream Soldier Image
    Bright Idea Eye Cream Benefit Macro
    4.6
    Rated 4.6 out of 5 stars
    31

    Bright Idea Collagen-Protecting Eye Cream

    $37.00
    $31.00 $37.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 30%
    4.5
    Rated 4.5 out of 5 stars
    704

    Bold Beauty Kajal Duo

    $50.00
    $35.00 $50.00
    Save 30%
  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.8
    Rated 4.8 out of 5 stars
    29

    Dual-Ended Eye Shadow Brush

    $31.00
    $17.00 $31.00
    NEW
  • Save 44%
    4.6
    Rated 4.6 out of 5 stars
    286

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $40.00 $72.00
    Save 44%
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits

    Universal Eyelash Curler

    $26.00
    $16.00 $26.00
  • Pencil Sharpener Soldier - Open
    Eye + Lip Pencil Sharpener - educational
    Save 50%
    4.9
    Rated 4.9 out of 5 stars
    62

    Eye + Lip Pencil Sharpener

    $14.00
    $7.00 $14.00
    Save 50%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!