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  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,311

    Kajal Longwear Eyeliner

    £21.00 GBP
    £12.00 GBP £21.00 GBP
    BEST SELLER
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 56%
    4.2
    Rated 4.2 out of 5 stars
    210

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £19.00 GBP £43.00 GBP
    Save 56%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,890

    INKcredible Waterproof Gel Eyeliner Pencil

    £21.00 GBP
    £12.00 GBP £21.00 GBP
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.4
    Rated 4.4 out of 5 stars
    814

    Kajal Longwear Mascara

    £22.00 GBP
    £13.00 GBP £22.00 GBP
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 63%
    4.4
    Rated 4.4 out of 5 stars
    890

    Bold Beauty Kajal Duo

    £43.00 GBP
    £16.00 GBP £43.00 GBP
    Save 63%
  • Save 71%
    4.2
    Rated 4.2 out of 5 stars
    68

    RSVP Yes! Full Face Kit (4 PC)

    £200.00 GBP
    £59.00 GBP £200.00 GBP
    Save 71%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 72%
    4.4
    Rated 4.4 out of 5 stars
    25

    Glam on the Go Face + Eye Palettes (3PC)

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    £25.00 GBP £90.00 GBP
    Save 72%
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 75%
    4.1
    Rated 4.1 out of 5 stars
    166

    All Day Essential Eye Kit (6PC)

    £155.00 GBP
    £39.00 GBP £155.00 GBP
    Save 75%
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    5.0
    Rated 5.0 out of 5 stars
    2

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    £165.00 GBP
    £42.00 GBP £165.00 GBP
    Save 75%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 56%
    4.6
    Rated 4.6 out of 5 stars
    145

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £19.00 GBP £43.00 GBP
    Save 56%
  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    14

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    £120.00 GBP
    £42.00 GBP £120.00 GBP
    Save 65%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 61%
    4.9
    Rated 4.9 out of 5 stars
    7

    The Brush Vault Limited Edition Makeup Brush Collection (10 PC)

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £68.00 GBP £175.00 GBP
    Save 61%
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    5.0
    Rated 5.0 out of 5 stars
    2

    Baked Eyeshadow, Sunstone/Almond

    £21.00 GBP
    £13.00 GBP £21.00 GBP
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 71%
    4.5
    Rated 4.5 out of 5 stars
    73

    RSVP-Ready: Big Night Out Full Face Palette

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £33.00 GBP £113.00 GBP
    Save 71%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 56%
    4.3
    Rated 4.3 out of 5 stars
    590

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £19.00 GBP £43.00 GBP
    Save 56%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    438

    All Day Shimmer Eye Kit (5PC)

    £110.00 GBP
    £33.00 GBP £110.00 GBP
    Save 70%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 70%
    4.4
    Rated 4.4 out of 5 stars
    477

    All Day Matte Eye Kit (5PC)

    £110.00 GBP
    £33.00 GBP £110.00 GBP
    Save 70%
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 69%
    4.6
    Rated 4.6 out of 5 stars
    72

    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £30.00 GBP £96.00 GBP
    Save 69%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 58%
    5.0
    Rated 5.0 out of 5 stars
    13

    Night-n-Day Magnifying Mascara Kit

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £17.00 GBP £40.00 GBP
    Save 58%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 57%
    5.0
    Rated 5.0 out of 5 stars
    13

    Shadow Skills 4PC Eye Brush Set

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £24.00 GBP £56.00 GBP
    Save 57%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    NEW
    3.6
    Rated 3.6 out of 5 stars
    12

    Waterproof Spackle Eye Hues

    £21.00 GBP
    £13.00 GBP £21.00 GBP
    NEW
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    Limited Edition - Holiday ⭐
    4.8
    Rated 4.8 out of 5 stars
    17

    Geller To-Go 4-in-1 Travel Makeup Brush

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £21.00 GBP £65.00 GBP
    Limited Edition - Holiday ⭐
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 57%
    4.5
    Rated 4.5 out of 5 stars
    125

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    Liquid error (snippets/price line 93): could not convert Metafields::MetafieldDrop into money
    £23.00 GBP £54.00 GBP
    Save 57%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    43,301

    Dark Circle Defense Kit (3PC)

    £77.00 GBP
    £38.00 GBP £77.00 GBP
    Save 51%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!