Best Sellers

  • Save 75%
    3.8
    Rated 3.8 out of 5 stars
    43,261

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $58.00 $235.00
    Save 75%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 40%
    3.9
    Rated 3.9 out of 5 stars
    46,803

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
    Save 40%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 40%
    4.0
    Rated 4.0 out of 5 stars
    6,393

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $22.80 $38.00
    Save 40%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,535

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    BEST SELLER
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,099

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,802

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 40%
    4.0
    Rated 4.0 out of 5 stars
    6,175

    Double Take Baked Full Coverage Foundation

    $38.00
    $22.80 $38.00
    Save 40%
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,044

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,410

    Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,244

    Jelly Balm Hydrating Lip Color

    $24.00
    $14.40 $24.00
    BEST SELLER
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    7,010

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    64,480

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,595

    The Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    BEST SELLER
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,419

    The Ideal Fix Concealer

    $29.00
    $17.40 $29.00
    BEST SELLER
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    6,936

    Light and Full Coverage Kit (2 PC)

    $76.00
    $32.00 $76.00
    Save 58%
  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,747

    Spackle Skin Perfecting Primer

    $38.00
    $26.60 $38.00
    BEST SELLER
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,401

    Retractable Airbrush Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 57%
    3.8
    Rated 3.8 out of 5 stars
    2,810

    Makeup Made Simple Kit (3PC)

    $102.00
    $44.00 $102.00
    Save 57%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,389

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 50%
    4.2
    Rated 4.2 out of 5 stars
    1,950

    Serum Blush Cheek Tint

    $30.00
    $15.00 $30.00
    Save 50%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 56%
    3.7
    Rated 3.7 out of 5 stars
    4,662

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!