Best Sellers

  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,363

    Retractable Airbrush Kabuki Brush

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,298

    Retractable Angled Kabuki Brush

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 60%
    3.8
    Rated 3.8 out of 5 stars
    2,729

    Makeup Made Simple Kit (3PC)

    $98.00
    $39.00 $98.00
    Save 60%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,628

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Save 50%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    353

    Brush Bestsellers

    $16.00
    From $9.60 $16.00
    BEST SELLER
  • New Icons - B&A - Light
    Award winning badges image
    Save 64%
    4.3
    Rated 4.3 out of 5 stars
    8,611

    New Icons Kit (6 PC)

    $181.00
    $66.00 $181.00
    Save 64%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Daily Routine Awards Image
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    56,289

    The 40+ Club Kit (3PC)

    $94.00
    $38.00 $94.00
    Save 60%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.1
    Rated 4.1 out of 5 stars
    321

    Baked Starter Kit - Full Coverage (3PC)

    $188.00
    $65.00 $188.00
    Save 65%
  • mature skin basics fair
    BNB Model B&A Older Model - Light
    Award winning badges image
    Save 61%
    4.3
    Rated 4.3 out of 5 stars
    4,863

    Mature Skin Basics Kit (3 PC)

    $102.00
    $40.00 $102.00
    Save 61%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    6,100

    Foundationals Kit - Matte Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    6,512

    The Foundationals Kit - Satin Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 44%
    4.3
    Rated 4.3 out of 5 stars
    2,513

    Under Eye Brightening Duo

    $52.00
    $29.00 $52.00
    Save 44%
  • Bliss x Laura Geller The Essentials Kit soldier
    Bliss x Laura Geller The Essentials Kit product benefits
    Save 47%
    4.5
    Rated 4.5 out of 5 stars
    231

    The Essentials Kit

    $68.00
    $36.00 $68.00
    Save 47%
  • Eye Do All Things Brightening Eye Gel - soldier
    Bliss x Laura Geller Eye do All things product benefits
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    137

    Eye Do All Things Brightening Eye Gel

    $24.00
    $21.60 $24.00
    BEST SELLER
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    214

    The Wonder Balm Starter Kit

    $54.00
    $28.00 $54.00
    Save 48%
  • Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    47,474

    The Wonder Balm Heroes Kit (5PC)

    $148.00
    $59.00 $148.00
    Save 60%
  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
    Save 60%
    4.2
    Rated 4.2 out of 5 stars
    15,511

    Daily Routine Full Coverage Kit

    $120.00
    $48.00 $120.00
    Save 60%
  • The Wonder Balm Everyday Kit (3PC) in Nice-n-Natural
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    167

    The Wonder Balm Everyday Kit (3PC)

    $86.00
    $45.00 $86.00
    Save 48%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 49%
    3.9
    Rated 3.9 out of 5 stars
    46,949

    The Dark Spot Solution Kit - Natural Finish

    $118.00
    $60.00 $118.00
    Save 49%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    44,506

    The Pro-Aging Kit (4PC)

    $120.00
    $60.00 $120.00
    Save 50%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Daily Routine Awards Image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    54,249

    The Daily Essentials Kit

    $186.00
    $70.00 $186.00
    Save 62%
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!