Best Sellers

  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 55%
    3.7
    Rated 3.7 out of 5 stars
    4,593

    The Foundationals Kit - Natural Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,322

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $14.40 $32.00
    BEST SELLER
  • Spackle Skin Perfecting Primer Duos soldier in hydrate
    Spackle Primer Comparison Chart
    Prep & Set Duo awards image
    Save 59%
    4.4
    Rated 4.4 out of 5 stars
    958

    Spackle Skin Perfecting Primer Duos

    $72.00
    $29.40 $72.00
    Save 59%
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
    Save 55%
    4.1
    Rated 4.1 out of 5 stars
    1,726

    Serum Blush Cheek Tint

    $30.00
    $13.50 $30.00
    Save 55%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,737

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $10.80 $24.00
    BEST SELLER
  • mature skin basics fair
    BNB Model B&A Older Model - Light
    Award winning badges image
    Save 56%
    4.3
    Rated 4.3 out of 5 stars
    4,922

    Mature Skin Basics Kit (3 PC)

    $102.00
    $45.00 $102.00
    Save 56%
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,059

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $16.20 $36.00
    BEST SELLER
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,373

    Retractable Airbrush Kabuki Brush

    $24.00
    $10.80 $24.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,316

    Retractable Angled Kabuki Brush

    $24.00
    $10.80 $24.00
    BEST SELLER
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 60%
    3.8
    Rated 3.8 out of 5 stars
    2,747

    Makeup Made Simple Kit (3PC)

    $98.00
    $39.00 $98.00
    Save 60%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,711

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Save 50%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    355

    Brush Bestsellers

    $16.00
    From $7.20 $16.00
    BEST SELLER
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    6,176

    Foundationals Kit - Matte Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    6,562

    The Foundationals Kit - Satin Finish (2PC)

    $62.00
    $28.00 $62.00
    Save 55%
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    250

    The Wonder Balm Starter Kit (2 PC)

    $54.00
    $28.00 $54.00
    Save 48%
  • Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    47,749

    The Wonder Balm Heroes Kit (5PC)

    $148.00
    $59.00 $148.00
    Save 60%
  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
    Save 60%
    4.2
    Rated 4.2 out of 5 stars
    15,675

    Daily Routine Full Coverage Kit (4 PC)

    $120.00
    $48.00 $120.00
    Save 60%
  • The Wonder Balm Everyday Kit (3PC) in Nice-n-Natural
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    207

    The Wonder Balm Everyday Kit (3PC)

    $86.00
    $45.00 $86.00
    Save 48%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 49%
    3.9
    Rated 3.9 out of 5 stars
    47,187

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $118.00
    $60.00 $118.00
    Save 49%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    44,740

    The Pro-Aging Kit (4PC)

    $120.00
    $60.00 $120.00
    Save 50%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Daily Routine Awards Image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    54,564

    The Daily Essentials Kit (7 PC)

    $186.00
    $70.00 $186.00
    Save 62%
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!