All Products

  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.7
    Rated 4.7 out of 5 stars
    50

    Dual-Ended Eye Shadow Brush

    $22.00
    $12.10 $22.00
    NEW
  • Angled Precision Concealer Brush - Soldier
    Angled Precision Concealer Brush Model where to apply
    NEW
    4.0
    Rated 4.0 out of 5 stars
    79

    Angled Precision Concealer Brush

    $22.00
    $12.10 $22.00
    NEW
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    92

    INKcredible Waterproof Brow Pencil

    $24.00
    $13.33 $24.00
  • Sculpt-n-Stay Brow Gel Soldier
    4.4
    Rated 4.4 out of 5 stars
    78

    Sculpt-n-Stay Brow Gel

    $20.00
    $10.00 $20.00
  • Hi-Def Glow Illuminator Duo Heart of Gold
    Save 70%
    4.2
    Rated 4.2 out of 5 stars
    126

    Hi-Def Glow Illuminator Duo

    $33.00
    $9.99 $33.00
    Save 70%
  • Quilted Makeup Bag with Brush Case, Burgundy soldier
    Quilted Makeup Bag with Brush Case, Burgundy product details include store products in the large compartment and use the zipped brush case at the base
    4.8
    Rated 4.8 out of 5 stars
    89

    Quilted Makeup Bag with Brush Case, Burgundy

    $45.00
    $22.50 $45.00
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.1
    Rated 4.1 out of 5 stars
    48

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $13.20 $24.00
  • Save 57%
    4.8
    Rated 4.8 out of 5 stars
    32

    Best of the Best Brush Duo

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $20.00 $46.00
    Save 57%
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
    Save 71%
    4.2
    Rated 4.2 out of 5 stars
    79

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $12.99 $45.00
    Save 71%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    49,305

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
  • 4 pc serum set - benefits
    Save 65%
    4.5
    Rated 4.5 out of 5 stars
    43

    4PC Serum Set

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $24.00 $69.00
    Save 65%
  • incredipeels 4pc - benefits
    BEST SELLER
    4.7
    Rated 4.7 out of 5 stars
    38

    That's Incredi-Peel Glycolic Resurfacing Pads (15ct)

    $32.00
    $28.80 $32.00
    BEST SELLER
  • Luscious Lips Liquid Lipstick in sugar on taupe
    Luscious Lips Liquid Lipstick product benefits
    3.4
    Rated 3.4 out of 5 stars
    59

    Luscious Lips Liquid Lipstick

    $22.00
    $12.10 $22.00
  • Bright idea Eye Cream - soldier new
    4.6
    Rated 4.6 out of 5 stars
    34

    Bright Idea Collagen-Protecting Eye Cream

    $26.00
    $23.40 $26.00
  • clear genius toner- soldier new
    clear genius toner- benefits
    4.6
    Rated 4.6 out of 5 stars
    33

    Clear Genius Skin-Calming Toner + Serum

    $22.00
    $19.80 $22.00
  • Marble Lips Multidimensional Liner Soldier - Rose
    Marble Lips Multidimensional Liner benefits
    4.5
    Rated 4.5 out of 5 stars
    23

    Marble Lips Multidimensional Liner

    $19.00
    $10.45 $19.00
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    Save 45%
    4.5
    Rated 4.5 out of 5 stars
    37

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $12.10 $22.00
    Save 45%
  • Glow Hydrate Serum - soldier
    Glow Hydrate Serum - benefits
    4.5
    Rated 4.5 out of 5 stars
    39

    Glow & Hydrate Nourishing Day Serum

    $30.00
    $27.00 $30.00
  • Micro Magic Exfoliating Scrub - soldier
    Micro Magic Exfoliating Scrub - ingredients
    4.9
    Rated 4.9 out of 5 stars
    28

    Micro Magic Exfoliating Microdermabrasion Scrub

    $16.00
    $14.40 $16.00
  • Spackle Mist Boost with Cooling Aloe soldier
    Spackle mist boost with cooling aloe product Benefits
    Save 75%
    4.8
    Rated 4.8 out of 5 stars
    30

    Spackle Mist Boost with Cooling Aloe

    $32.00
    $7.99 $32.00
    Save 75%
  • Face it All 2PC Brush Set soldier
    Face it All 2PC Brush Set pairs with chart
    BEST SELLER
    4.9
    Rated 4.9 out of 5 stars
    22

    Face it All 2PC Brush Set

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $22.00 $52.00
    BEST SELLER
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!