All Products

  • clear genius peel - soldier
    clear genius peel - benefits
    4.3
    Rated 4.3 out of 5 stars
    18

    Clear Genius Pore-Clearing Peel

    $24.00
    $21.60 $24.00
  • Your Skin Looks Great - soldier
    Ideal Fix Concealer Model B&A in golden medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.5
    Rated 4.5 out of 5 stars
    579

    Your Skin Looks Great! Kit (4PC)

    $106.00
    $48.00 $106.00
    Save 55%
  • Youth Got This Skin-Smoothing Retinol Moisturizer product - soldier
    Youth Got This Skin-Smoothing Retinol Moisturizer product benefits 1 use
    Youth Got This Skin-Smoothing Retinol Moisturizer results after 4 weeks
    NEW
    4.4
    Rated 4.4 out of 5 stars
    37

    Youth Got This Skin-Smoothing Retinol Moisturizer

    $29.00
    $26.10 $29.00
    NEW
  • The Hydration Kit - soldier
    The Hydration Kit - how to
    Save 35%
    4.7
    Rated 4.7 out of 5 stars
    30

    The Hydration Kit (3 PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $45.00 $69.00
    Save 35%
  • Cold Cream Makeup Remover Soldier
    Cold Cream - B&A Model
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    82

    Cold Cream Makeup Removing Cleanser

    $38.00
    $19.00 $38.00
    Save 50%
  • Lemon & Sage Satin-Skin Body Scrub - soldier
    4.8
    Rated 4.8 out of 5 stars
    12

    Lemon & Sage Satin-Skin Body Scrub

    $22.00
    $19.80 $22.00
  • Baked Marbleized Highlighter Prosecco Model B&A
    Baked Marbleized Highlighter benefits
    NEW
    5.0
    Rated 5.0 out of 5 stars
    15

    Baked Marbleized Highlighter | Prosecco

    $30.00
    $15.00 $30.00
    NEW
  • clear genius cleanser soldier
    clear genius cleanser - benefits
    4.4
    Rated 4.4 out of 5 stars
    18

    Clear Genius Pore-Purifying Cleanser

    $18.00
    $16.20 $18.00
  • 4.9
    Rated 4.9 out of 5 stars
    13

    The Wonder Brush

    $24.00
    $13.20 $24.00
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 75%
    4.7
    Rated 4.7 out of 5 stars
    14

    5PC Full Face Brush Set

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $29.99 $118.00
    Save 75%
  • Renew & Smooth Resurfacing Night Serum - new soldier
    Renew & Smooth Resurfacing Night Serum - new product benefits
    4.0
    Rated 4.0 out of 5 stars
    10

    Renew & Smooth Resurfacing Night Serum

    $30.00
    $27.00 $30.00
  • Dual-ended Highlighter Brush - Soldier
    Dual-Ended Highlighter Brush how to apply
    5.0
    Rated 5.0 out of 5 stars
    8

    Dual-Ended Highlighter Brush

    $24.00
    $13.20 $24.00
  • disappearing act toner - soldier
    disappearing act toner - product claims
    4.7
    Rated 4.7 out of 5 stars
    9

    Disappearing Act Niacinamide PC + Pore Vanish Micro Purifying Toner

    $18.00
    $16.20 $18.00
  • Glow Rush Vitamin C Luminous Daily Moisturizer
    4.6
    Rated 4.6 out of 5 stars
    8

    Glow Rush Vitamin C Luminous Daily Moisturizer

    $22.50
    $20.25 $22.50
  • Mighty Marshmallow Brightening Face Mask - soldier
    Mighty Marshmallow Brightening Face Mask - benefits revive
    5.0
    Rated 5.0 out of 5 stars
    10

    Mighty Marshmallow Brightening Face Mask

    $18.00
    $16.20 $18.00
  • Cream Craves Cream Blush in peppy pink
    Cream Craves Cream Blush product benefits
    Save 53%
    4.5
    Rated 4.5 out of 5 stars
    15

    Cream Craves Cream Blush

    $32.00
    $14.99 $32.00
    Save 53%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    56,480

    The Daily Essentials Kit (7 PC)

    $188.00
    $79.00 $188.00
    Save 58%
  • Setting Powder Brush - Soldier
    Setting Powder Brush howto use model application
    Setting Powder Brush benefits
    5.0
    Rated 5.0 out of 5 stars
    3

    Setting Powder Brush

    $24.00
    $13.20 $24.00
  • Spackle Mist Boost with Lemon & Sage soldier
    Save 75%
    5.0
    Rated 5.0 out of 5 stars
    7

    Spackle Mist Boost with Lemon & Sage

    $32.00
    $8.00 $32.00
    Save 75%
  • Laura Geller Cooling Neck Fan soldier
    Laura Geller Cooling Neck Fan is a foldable travel friendly design
    Laura Geller Cooling Neck Fan lifestyle 3 model grid
    4.9
    Rated 4.9 out of 5 stars
    15

    FlashProof Cooling Neck Fan

    $39.00
    $21.45 $39.00
  • Brightening Bestsellers Complexion & Eye Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 45%
    4.7
    Rated 4.7 out of 5 stars
    6

    Brightening Bestsellers Complexion & Eye Kit (2PC)

    $62.00
    $34.00 $62.00
    Save 45%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!