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Our #1 foundation for mature skin!
Baked Balance-n-Brighten Color Correcting Foundation
Our #1 foundation for mature skin!
Our #1 foundation for mature skin!
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TRIAL
Free returns. Zero risk. Pure confidence.
More To Try, On Us
(yes, even returns are on us)
- Free 30-day returns
- Free shipping over 40+
Perfect For
- Fine Lines & Wrinkles
- Rosacea and Psoriasis
- Uneven Complexion
- Natural Finish
Details
Our iconic, weightless formula gives you the easy application of a powder with the benefits of a cream.
- Baked for 24 hours and hand-finished in Italy
- Enriched with antioxidants to leave skin soothed and hydrated
- Swirls of marbleized pigments make shade matching a breeze
- Accepted by the National Rosacea Society
- The first foundation to earn a seal of approval by the National Psoriasis Foundation
- Clinically proven safe for individuals with rosacea and psoriasis
Baked Balance-n-Brighten Foundation has lighter coverage than our Double Take Baked Full Coverage Matte Foundation, making it perfect for a natural, everyday look. For a sheerer, more luminous finish, try Baked Balance-n-Glow Illuminating Foundation.
See More Details:*Award Winning Baked Balance-n-Brighten Color Correcting Foundation Best Powder Foundation, QVC®️ Customer Choice®️ Beauty Award Winner (2024), National Psoriasis Foundation Recognized, National Rosacea Society Accepted, Dermatologist Approved
How to Apply
Learn MoreSwirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.
Our Ingredients
View Full Ingredients List- Vitamin E: Powerful antioxidants that help protect skin from environmental stress while adding moisturizing benefits.
- Jojoba Seed Oil: A lightweight oil that hydrates and mimics your skin’s natural hydration levels.
- Green Tea Extract: A powerful antioxidant that helps to soothe and reduce redness.
- Centella Asiatica Extract: An extract to help soothe and repair skin, while supporting collagen production and improving skin elasticity.
FAQ
- How do I find the right shade?
Take our Shade Finder quiz to help find the foundation shade closest to your skin tone — and see it on other Geller gals with skin like yours!
Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).
Remember: Our marbleized baked foundation contains multiple color-correcting shades that will self-adjust to your skin tone as you blend. Whether you choose a shade slightly lighter or darker, most will find the match still works for you.
You may also find you need a different shade depending on the season! Laura Geller herself wears anything from Light to Golden Medium depending on how tan she is during the summer. If you think you may be between shades, you may wish to try one as a “summer” shade and one as a “winter” shade.
- Is this a full-coverage foundation?
No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try our Double Take Baked Full Coverage Foundation
- Which baked foundation is right for me?
Baked Balance-n-Brighten Color Correcting Foundation: light to medium coverage with a natural finish
Baked Balance-n-Glow Illuminating Foundation: light to medium coverage with a satin finish
Double Take Baked Full Coverage Foundation: full coverage with a matte finish
- What is baked makeup and how is it different?
Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!
HOW TRY BEFORE YOU BUY WORKS
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items. You don't pay a thing upfront.
USE AT HOME FREE FOR 14 DAYS
Try it on your own skin.
Make sure you love how your makeup
looks and feels.
ONLY PAY IF YOU LOVE IT
After your trial, you'll only be charged for what you keep. Don't love it? Returns are free and easy.
Tired of wasting money on makeup that doesn't work?
200,000+ Loved Their Free Trial
I only paid for what I loved.
Buying makeup online is hard especially as you get older. I never know how a shade will look or how it will sit on my fine lines and wrinkles. Trying it at home first let me see how it really looked on my skin, with no pressure.
Finally found my perfect shade!
I've wasted so much money on foundations that looked nothing like the swatch. Being able to try before I commit was a game changer. The colors matched my skin tone perfectly and the formula felt incredible.
No risk, all reward.
I was skeptical about trying makeup from an online brand, but the free trial convinced me. The quality was amazing and I didn't have to spend a dime until I was sure. Best decision I've made for my beauty routine.
My skin has never looked better.
The products were gentle on my sensitive skin and the coverage was flawless. I loved being able to test everything at home without any sales pressure. I ended up keeping almost everything from the trial!
Worth every penny and more.
I've been burned by online makeup purchases before, but this trial changed everything. The lipstick shade was exactly what I expected and the lasting power was incredible. Already placed my second order!
A trial that actually delivers.
I signed up expecting sample-sized products but received generous portions that lasted weeks. The quality rivaled high-end brands I've used. I finally found a brand that cares about the customer experience.

Porcelain, Fair, Light, Golden Medium, Deep, Toffee: MICA, TALC, NYLON-12, DIMETHICONE, ISOPROPYL PALMITATE, POLYSORBATE 20, MAGNESIUM ALUMINUM SILICATE, CAPRYLYL GLYCOL, LAUROYL LYSINE, OCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, TOCOPHERYL ACETATE, HEXYLENE GLYCOL, AQUA / WATER / EAU, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ISOHEXADECANE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYSORBATE 80, SORBITAN OLEATE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), RED 7 (CI 15850).
Medium, Sand, Tan: MICA, TALC, DIMETHICONE, ISOPROPYL PALMITATE, MAGNESIUM ALUMINUM SILICATE, POLYSORBATE 20, CAPRYLYL GLYCOL, LAUROYL LYSINE, TOCOPHERYL ACETATE, HEXYLENE GLYCOLOCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, NYLON-12, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, AQUA / WATER / EAU, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, ISOHEXADECANE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, KAOLIN, POLYSORBATE 80, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SORBITAN OLEATE, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), MANGANESE VIOLET (CI 77742).
TRY LAURA GELLER for free
How It Works
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items.
You don’t pay a thing upfront.
USE IT FOR 14 DAYS
Try it in your routine.
Make sure you love how your makeup looks and feels.
ONLY PAY IF YOU LOVE IT
Love it? Keep it! You’ll be charged once your trial ends.
Don’t love it? Returns are free and easy.
Couldn't load pickup availability
HOW TRY BEFORE YOU BUY WORKS
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items.
You don't pay a thing upfront.
USE AT HOME FREE FOR 14 DAYS
Try it on your own skin.
Make sure you love how your makeup looks and feels.
ONLY PAY IF YOU LOVE IT
After your trial, you'll only be charged for what you keep. Don't love it? Returns are free and easy.
Tired of wasting money on makeup that doesn't work?
200,000+ Loved Their Free Trial
I only paid for what I loved.
Buying makeup online is hard especially as you get older. I never know how a shade will look or how it will sit on my fine lines and wrinkles. Trying it at home first let me see how it really looked on my skin, with no pressure.
Finally found my perfect shade!
I've wasted so much money on foundations that looked nothing like the swatch. Being able to try before I commit was a game changer. The colors matched my skin tone perfectly and the formula felt incredible.
No risk, all reward.
I was skeptical about trying makeup from an online brand, but the free trial convinced me. The quality was amazing and I didn't have to spend a dime until I was sure. Best decision I've made for my beauty routine.
My skin has never looked better.
The products were gentle on my sensitive skin and the coverage was flawless. I loved being able to test everything at home without any sales pressure. I ended up keeping almost everything from the trial!
Worth every penny and more.
I've been burned by online makeup purchases before, but this trial changed everything. The lipstick shade was exactly what I expected and the lasting power was incredible. Already placed my second order!
A trial that actually delivers.
I signed up expecting sample-sized products but received generous portions that lasted weeks. The quality rivaled high-end brands I've used. I finally found a brand that cares about the customer experience.
How to Apply
For light coverage
Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.
For medium coverage
Use a denser brush, or the Retractable Kabuki Airbrush Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the foundation onto your skin.
Our award-winning products are made to help you feel confident and beautiful at every age.*
Shop & Compare
Shop & Compare
FROM
I heard from so many women that when they turned 40, their foundation suddenly felt cakey and heavy on skin.
In 2004, I discovered this unique process in Italy, where cream makeup pigments were baked into a silky, smooth texture. It was foundation that felt like a second skin! Baked Balance-n-Brighten is never too heavy and never creases. It’s buildable, so you can wear it light by day or add more for fuller coverage when you need it.
Why We Let You Try Us Free FROM
Why We Let You Try Us Free FROM
I’ve heard from so many women that once they turned 40, the products they’d been using for years suddenly felt different — heavier, less flattering, or no longer right for their skin.
Makeup is an important part of your routine, but finding what truly works isn’t always easy. Skin changes, textures change, and buying makeup online can feel like guesswork.
That’s why we created a better way to try Laura Geller.
With Try Before You Buy, you can try our products at home, on your own skin, for 14 days — completely free. Take your time, see how everything looks and feels, and only pay for what you love.
No pressure. No guessing. No more wasted money on products that didn’t work. No more drawers full of unused products. Just a better way to find what works for you.
Baked Makeup:
Better for Your Skin
Each of Laura Geller’s baked foundations, including Baked Balance-n-Brighten, are made with skin-friendly ingredients to help soothe and hydrate skin. Our bestselling formula features powerful antioxidants like Vitamin E and Green Tea Extracts to defend skin from free radical damage, as well as nourishing botanicals like Jojoba Seed Oil and Centella Asiatica to help moisturize and improve skin’s elasticity.
"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."
Works Well With...
Rave Reviews from Geller Gals
- S M.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 45 to 54What is your skin type? CombinationWhat is your skin tone? MediumWhat are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun SpotsRated 5 out of 5 starsBaked balance
Used this for couple of years now very happy with it
Was this helpful? - Linda S.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 65 or OverWhat is your skin type? CombinationWhat is your skin tone? FairWhat are your skin concerns? Sun Damage/Sun SpotsRated 5 out of 5 starsBaked Balance-n-brighten color correcting foundation
This stuff is amazing. It’s the first foundation I’ve ever used that stays on all day without touchups. And it helps hide my age spots. Im a loyal customer for life.
Was this helpful?Laura Geller36 minutes agoThank you so much, Linda, for your amazing five-star review of our Baked Balance-n-Brighten Color Correcting Foundation! We're absolutely thrilled to hear that it's become your holy grail foundation and that you're experiencing all-day wear without needing any touchups, that's exactly the kind of performance we strive for with our baked formulas. It's wonderful to know that it's helping to diminish the appearance of your age spots while giving you that flawless finish. Having you declare yourself "a loyal customer for life" honestly made our entire team smile, and we couldn't be more grateful to have you as part of the Laura Geller Beauty family!
- Margaret B.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? FairWhat are your skin concerns? RednessRated 5 out of 5 starsBalance-n-Brighten
I love it. It’s so smooth and silky and doesn’t settle in any fine lines on my face. It is so light I don’t feel like I’m wearing any makeup.
Was this helpful? - Jamie L. G.Verified ReviewerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 45 to 54What is your skin type? NormalWhat is your skin tone? LightWhat are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun SpotsRated 5 out of 5 starsCan’t believe how much I love this
OK, so I’m 45 years old. I started working behind a very prestigious make up counter back when I was 19 and I’ve been a hairdresser for 15 years in Scottsdale. So I’m definitely pretty bougie when it comes to make up. For many years, we have been telling women “of a certain age. “ that we should only be wearing cream based products. But, they don’t stay on, slip and slide around the face, and many of them do actually settle into fine lines. I finally decided to just give the Laura Geller a go, and I cannot tell you how satisfied I have been with this product. The balance of Brighton, I have in shades, both fair and light and to wear either one. I’ve got the primer with SPF, which I love because again I live in Arizona, so I layer it over an SPF moisturizer. The blushes are absolutely to die for, I used to only use ours and Chanel, but these are some of the best. I’ve turned a lot of friends on to this line since I began using it and they all take me seriously because I am the makeup and skincare guru in the group. Thank you, Lora, for delivering such a superior product that is so, so affordable.
Was this helpful?Laura Geller12 hours agoThank you so much, Jamie, for your absolutely incredible five-star review of our Baked Balance-n-Brighten Color Correcting Foundation! Your professional background and expertise make your praise even more meaningful to us, and we're honestly blown away by your enthusiasm. We're thrilled to hear that you decided to challenge the conventional wisdom about cream-based products for mature skin and discovered how beautifully our baked foundation performs without settling into fine lines or sliding around. It's wonderful that you're loving both the Fair and Light shades, and we're so excited that you're also enjoying our SPF primer and blushes as part of your routine, especially living in Arizona where that sun protection is so important! The fact that you've recommended our line to your friends and that they trust your expertise as the makeup guru in your group truly means the world to us. We're so grateful to have won over someone with your discerning eye and professional experience, and thank you for recognizing our commitment to delivering superior, affordable products!
- Diane J.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? LightWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsLove the finished look.
Gave my skin a soft even completion....it is a little drying but I love it!
Was this helpful?