3.9
Rated 3.9 out of 5 stars
49,767
The Baked Balance-n-Brighten Color Correcting Foundation

Our #1 foundation for mature skin!

Regular price $38.00
Sale price $19.00 Regular price $38.00
Shipping calculated at checkout.
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  • 3.9
    Rated 3.9 out of 5 stars
    49,767

    The Baked Balance-n-Brighten Color Correcting Foundation

    Our #1 foundation for mature skin!

    Regular price $38.00
    Sale price $19.00 Regular price $38.00
    Shipping calculated at checkout.
    Choose your shade: Light
    Light
    Light
    Regular price $38.00
    Sale price $19.00 Regular price $38.00
    • Free 30-day returns
    • Free shipping over 40+

    Perfect For

    • Fine lines & wrinkles
    • Rosacea and Psoriasis
    • Uneven complexions
    • Mature Skin
    • Details

      Our iconic, weightless formula gives you the easy application of a powder with the benefits of a cream.

      • Baked for 24 hours and hand-finished in Italy
      • Enriched with antioxidants to leave skin soothed and hydrated
      • Swirls of marbleized pigments make shade matching a breeze
      • Accepted by the National Rosacea Society
      • The first foundation to earn a seal of approval by the National Psoriasis Foundation
      • Clinically proven safe for individuals with rosacea and psoriasis


      See More Details: 

      *Award Winning Baked Balance-n-Brighten Color Correcting Foundation Best Powder Foundation, QVC®️ Customer Choice®️ Beauty Award Winner (2024), National Psoriasis Foundation Recognized, National Rosacea Society Accepted, Dermatologist Approved

    • How to Apply

      For light coverage :

      For medium coverage:

      • Use a denser brush, or the Retractable Kabuki Airbrush Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the foundation onto your skin.
      Learn More
    • Our Ingredients

      • Vitamin E: Powerful antioxidants that help protect skin from environmental stress while adding moisturizing benefits.
      • Jojoba Seed Oil: A lightweight oil that hydrates and mimics your skin’s natural hydration levels.
      • Green Tea Extract: A powerful antioxidant that helps to soothe and reduce redness.
      • Centella Asiatica Extract: An extract to help soothe and repair skin, while supporting collagen production and improving skin elasticity.
      View Full Ingredients List
    • FAQ

      • How do I find the right shade?

        Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).

        Take our Shade Finder quiz to help find the foundation shade closest to your skin tone — and see it on other Geller gals with skin like yours!

        Remember: Our marbleized baked foundation contains multiple color-correcting shades that will self-adjust to your skin tone as you blend. Whether you choose a shade slightly lighter or darker, most will find the match still works for you.

        You may also find you need a different shade depending on the season! Laura Geller herself wears anything from Light to Golden Medium depending on how tan she is during the summer. If you think you may be between shades, you may wish to try one as a “summer” shade and one as a “winter” shade.

      • Which baked foundation is right for me?

        Baked Balance-n-Brighten Color Correcting Foundation: light to medium coverage with a natural finish

        Baked Balance-n-Glow Illuminating Foundation: light to medium coverage with a satin finish

        Double Take Baked Full Coverage Foundation: full coverage with a matte finish

      • Is this a full-coverage foundation?

        No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try our Double Take Baked Full Coverage Foundation

      • How do I apply it?

        For LIGHT coverage, swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.

        For MEDIUM coverage, use a denser brush, or the Retractable Airbrush Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.

      • Will this cake on my skin?

        Never. Our baked products aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powders). This formula is made with mature skin in mind and won’t settle into fine lines and wrinkles; it will leave your skin looking fresh.

      • Does this product include a brush?

        No, but this foundation pairs perfectly with our Retractable Kabuki Brush!

      • What is your return policy?

        We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

        Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

    View full details
    Full Ingredients List
    Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

    Porcelain, Fair, Light, Golden Medium, Deep, Toffee: MICA, TALC, NYLON-12, DIMETHICONE, ISOPROPYL PALMITATE, POLYSORBATE 20, MAGNESIUM ALUMINUM SILICATE, CAPRYLYL GLYCOL, LAUROYL LYSINE, OCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, TOCOPHERYL ACETATE, HEXYLENE GLYCOL, AQUA / WATER / EAU, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ISOHEXADECANE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYSORBATE 80, SORBITAN OLEATE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), RED 7 (CI 15850).

    Medium, Sand, Tan: MICA, TALC, DIMETHICONE, ISOPROPYL PALMITATE, MAGNESIUM ALUMINUM SILICATE, POLYSORBATE 20, CAPRYLYL GLYCOL, LAUROYL LYSINE, TOCOPHERYL ACETATE, HEXYLENE GLYCOLOCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, NYLON-12, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, AQUA / WATER / EAU, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, ISOHEXADECANE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, KAOLIN, POLYSORBATE 80, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SORBITAN OLEATE, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), MANGANESE VIOLET (CI 77742).

    Choose your shade: Light
    Light
    The Baked Balance-n-Brighten Color Correcting Foundation
    The Baked Balance-n-Brighten Color Co...
    Light
    How to Apply

    How to Apply

    For light coverage

    Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.

    For medium coverage

    Use a denser brush, or the Retractable Kabuki Airbrush Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the foundation onto your skin.

    Our award-winning products are made to help you feel confident and beautiful at every age.*

    National Rosacea Society Accepted badge
    National Psoriasis Foundation Recognized badge
    Dermatologist Approved badge
    QVC Customer Choice Beauty Awards 2024 Winner badge
    Leaping Bunny Certified - no animal testing
    National Rosacea Society Accepted badge
    National Psoriasis Foundation Recognized badge
    Dermatologist Approved badge
    QVC Customer Choice Beauty Awards 2024 Winner badge
    Leaping Bunny Certified - no animal testing

    Shop & Compare

    Regular price $38.00
    Sale price $19.00 Regular price $38.00
    Coverage:
    Buildable light-to-medium
    Finish
    Natural
    Best For:
    A brighter, more even tone
    Regular price $38.00
    Sale price $22.80 Regular price $38.00
    Coverage:
    Buildable medium-to-full
    Finish
    Matte
    Best For:
    Velvety soft, perfected skin
    Regular price $38.00
    Sale price $22.80 Regular price $38.00
    Coverage:
    Buildable light-to-medium
    Finish
    Satin
    Best For:
    Creates a more even tone with a touch of soft glow
    Regular price $34.00
    Sale price $20.40 Regular price $34.00
    Coverage:
    Sheer-to-light
    Finish
    Satin
    Best For:
    Delivers a hydrated, dewy glow
    Regular price $38.00
    Sale price $22.80 Regular price $38.00
    Coverage:
    Light-to-medium
    Finish
    Natural
    Best For:
    Coverage with skincare ingredients and sun protection
    FROM
    From Laura image
    Laura Geller holding Baked Balance-n-Brighten Laura Geller holding Baked Balance-n-Brighten

    FROM

    From Laura image

    I heard from so many women that when they turned 40, their foundation suddenly felt cakey and heavy on skin.

    In 2004, I discovered this unique process in Italy, where cream makeup pigments were baked into a silky, smooth texture. It was foundation that felt like a second skin! Baked Balance-n-Brighten is never too heavy and never creases. It’s buildable, so you can wear it light by day or add more for fuller coverage when you need it.

    Laura Geller layflat product lifestyle

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    Works Well With...

    Rave Reviews from Geller Gals

    3.9
    Rated 3.9 out of 5 stars
    Based on 49,767 reviews
    Total 5 star reviews: 27.9k Total 4 star reviews: 5.2k Total 3 star reviews: 5.7k Total 2 star reviews: 4.5k Total 1 star reviews: 6.6k
    Reviews Summary
    Customers say this powder foundation applies smoothly and feels lightweight without being heavy or cakey. Many appreciate its buildable coverage and natural appearance. Users frequently mention it works well on mature skin and doesn't settle into fine lines. Some note concerns about shade matching and coverage levels, with mixed feedback on whether it provides sufficient coverage for all needs.
    Slide 1 selected
    49,767 reviews
    • Myronna P.
      Flag of United States
      Verified Buyer
      Reviewing
      Baked Balance-n-Brighten Color Correcting Foundation
      I recommend this product
      Age 65 or Over
      What is your skin type? Normal
      What is your skin tone? Fair
      What are your skin concerns? Fine Lines/Wrinkles
      Rated 5 out of 5 stars
      Perfecting perfection!

      Evens out my face!! Feels light! Stays put!!

    • Pamela E.
      Flag of United States
      Verified Buyer
      Reviewing
      Baked Balance-n-Brighten Color Correcting Foundation
      I recommend this product
      Age 65 or Over
      What is your skin type? Normal
      What is your skin tone? Fair
      What are your skin concerns? Redness, Sun Damage/Sun Spots, Breakouts
      Rated 5 out of 5 stars
      Baked balance-n-brighten color correcting foundation

      I love my foundation. Easy to apply. Easy to carry with me in my purse. Feels good on my skin. Covers my redness from rosacea. At my last dermatology appointment, the doctor said my skin looked great. Now that’s a compliment!

    • Jacky L.
      Flag of United Kingdom
      Verified Buyer
      Reviewing
      Baked Balance-n-Brighten Color Correcting Foundation
      I recommend this product
      Age 65 or Over
      What is your skin type? Normal
      What is your skin tone? Fair
      What are your skin concerns? Fine Lines/Wrinkles
      Rated 5 out of 5 stars
      Excellent product!

      As a lady of a certain age I have been looking for a foundation to suit my skin that doesn’t cake in lines and enhanced my complexion rather than smothering it.

      This baked powder fulfils all of this criteria and I have received many compliments.

    • Barbara D.
      Flag of United States
      Verified Buyer
      Reviewing
      Baked Balance-n-Brighten Color Correcting Foundation
      I recommend this product
      Age 65 or Over
      What is your skin type? Dry
      What is your skin tone? Medium
      What are your skin concerns? Fine Lines/Wrinkles
      Rated 5 out of 5 stars
      Foundation

      I love my foundation! I never feel like I have any on it goes on so smooth and sleek.

    • Emily T.
      Flag of United States
      Verified Buyer
      Reviewing
      Baked Balance-n-Brighten Color Correcting Foundation
      I recommend this product
      Age 45 to 54
      What is your skin type? Combination
      What is your skin tone? Light
      What are your skin concerns? Redness
      Rated 5 out of 5 stars
      Amazing!

      Perfect light coverage for those "no makeup days". Easy to stash in my bag for quick touchups. Feels light on my skin and lasts all day! My new favorite!