Best Sellers

Baked Starter Kit Soldier Image
baked starter kit B&A
Save 64% #1 Seller
4.0
Rated 4.0 out of 5 stars
10,790

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
44,467

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% Best Seller
3.9
Rated 3.9 out of 5 stars
60,794

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Sellers Promotional Image
Save 55% Best Seller
3.9
Rated 3.9 out of 5 stars
5,498

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 17% Best Seller
4.5
Rated 4.5 out of 5 stars
129

The Wonder Balm Starter Kit

Includes Wonder Balm & Brush!
$45.00 $54.00 VALUE
Select Shade Nice-n-Natural universal neutral illuminator Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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Save 59% New
3.9
Rated 3.9 out of 5 stars
53,953

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,667

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 48% New
5.0
Rated 5.0 out of 5 stars
2

It's a Pink Thing Marbleized Makeup Collection

Includes Blush & Lipstick
$56.00 $29.00 ( 48 % Off)
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Save 58% New

The Kajal Collection 3PC Makeup Kit

Includes Kajal Mascara, Eyeliner & Lip Color
$71.00 $30.00 ( 57 % Off)
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Baked Blush n brighten soldier
Best Seller
4.4
Rated 4.4 out of 5 stars
7,844

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $16.00 ( 50 % Off)
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosรฉ All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
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Best Sellers Promotional Image
double take baked full coverage foundation soldier image
Best Seller
3.9
Rated 3.9 out of 5 stars
5,405

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Makeup Made Simple Kit (3PC) Soldier
Save 57% Best Seller
3.8
Rated 3.8 out of 5 stars
2,661

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
mature skin basics fair soldier image
Save 56% Best Seller
4.3
Rated 4.3 out of 5 stars
4,446

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $45.00 ( 40 % Off) $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Best Seller
4.6
Rated 4.6 out of 5 stars
300

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$8.00 - $13.00
Select Shade Retractable Angled Kabuki Brush travel-friendly brush for precise application Retractable Airbrush Kabuki Brush travel-friendly foundation brush Angled Blush Brush sculpts your cheekbones Full Coverage Foundation Blending Brush applies baked & liquid foundations Dual-Ended Eyeshadow Brush blends colors effortlessly Dual-Ended Blush + Bronzer Brush sculpts and blends your favorite shades Concealer + Foundation Brush blends liquid or powder All-Over Eyeshadow Brush maximum eyeshadow pay-off Full Face Powder Brush sets with the perfect amount of powder Angled Precision Concealer Brush covers with precision Foundation Brush buffs and blends liquid or cream foundations Dual-Ended Setting Powder Brush layer powders Classic Bronzer Brushsculpts and defines
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Spackle Skin Perfecting Primer Shade Range Image
Spackle Skin Perfecting Primer Award Winning Image
Best Seller
4.3
Rated 4.3 out of 5 stars
1,393

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00 $18.00 ( 50 % Off)
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,268

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $12.00 ( 50 % Off)
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The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Best Seller
4.4
Rated 4.4 out of 5 stars
4,282

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
ADD TO BAG
foundationals natural finish soldier image golden medium
Save 55% Best Seller
3.7
Rated 3.7 out of 5 stars
4,528

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
baked balance n brighten soldier image
Save 55% Best Seller
4.0
Rated 4.0 out of 5 stars
6,205

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain (Balance-n-Glow) Fair (Balance-n-Glow) Light (Balance-n-Glow) Medium (Balance-n-Glow) Golden Medium (Balance-n-Glow) Sand (Balance-n-Glow) Tan (Balance-n-Glow) Deep (Balance-n-Glow) Toffee (Balance-n-Glow)
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Best Seller
4.3
Rated 4.3 out of 5 stars
2,558

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $12.00 ( 50 % Off)
Select Shade Soft Black Kohllight black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohl dark black Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
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Best Seller
4.0
Rated 4.0 out of 5 stars
5,979

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,562

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $12.00 ( 50 % Off)
Select Shade Sheerly Amazingsheer neutral Figger Than Lifeberry pink A Latte Love rosy brown In the Buff neutral pink Terracotta Go dusty rose Brick House red berry Jammin' plum berry Very Black Cherry berry brown Just Peachypeach pink Cocoa Motionlight caramel Whatta Melonbright pink
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Best Seller
4.2
Rated 4.2 out of 5 stars
2,043

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $14.00 ( 50 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,504

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharpโ€”just like you.
$24.00 $12.00 ( 50 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Best Seller
4.4
Rated 4.4 out of 5 stars
1,940

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $18.00 ( 50 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Bliss x LG Mature Skin Must-Haves Soldier
Bliss x LG Mature Skin Must-Haves model B&A
Bliss x LG Mature Skin Must-Haves award image
Join the Waitlist
4.4
Rated 4.4 out of 5 stars
4,772

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $99.00 ( 34 % Off) $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
Bliss x LG The Essentials Kit Soldier
Bliss x LG The Essentials Kit lifestyle layflat
Join the Waitlist Best Seller
4.5
Rated 4.5 out of 5 stars
205

The Essentials Kit

Includes: Cleanser, Moisturizer & Eye Cream
$54.00 $38.00 ( 29 % Off) $68.00 VALUE
Bliss x LG Eye Do All Things Brightening Eye Gel lifestyle image with texture
Join the Waitlist
4.1
Rated 4.1 out of 5 stars
99

Eye Do All Things Brightening Eye Gel

Brighten up the look of tired eyes and dark circles
$24.00 $16.80 ( 30 % Off)
Join the Waitlist New
3.8
Rated 3.8 out of 5 stars
45,287

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
Best Seller
4.4
Rated 4.4 out of 5 stars
1,195

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00 $12.00 ( 50 % Off)
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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our 3PC Face the Day Kit, which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is baked makeup?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.

Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.

Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.

Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!