Shop By Age

YOUR TIME to SHINE

Your Laura Geller Guide to Beauty at Any Age

We’re here to celebrate real beauty at every age. A key part of looking your best? Addressing the needs of your skin and lifestyle now.

As one of the few brands in the beauty biz that’s focused on mature skin, we get it. If you’ve noticed your skin changing as you age, your makeup might not be working as well as it used to. That’s where we come in. Our products are meant to help you feel confident and beautiful in the skin you’re in. Wherever you are in life, our bestselling makeup is here to join you.

Shop By Your Age

Choose your age to get curated products just for YOU.

WHY GO GELLER?

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40’s

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50’s

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60’s

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70’s

40’s

Your life is a balancing act in this stage. When you’re juggling work projects, your kids’ extracurriculars, date nights and time with friends, you need versatile makeup that can stand up after a hectic day and hydrate and soothe your complexion that may have gotten a bit drier in recent years.

Quench-n-Tint Hydrating Foundation

This 2-in-1 nourishing tinted moisturizer gives you the perfect sheer, natural look.

Select Shade Porcelain/Fair Light Light/Medium Medium Medium/Deep Deep

Serum Blush Cheek Tint

A watercolor flush of color that’s quick, foolproof, and great for dry skin!

Select Shade Graceful Guava bright coral Refreshing Rose dusty rose Blushing Berry rich berry Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink True Tawnyhint of bronze

Ideal Fix Concealer

This skin-perfecting brightener helps you fake a full night’s sleep.

Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep

Jelly Balm Hydrating Lip Color

Nourish your pout with a juicy pop of color.

Select Shade A Latte Love rosy brown In the Buff neutral pink Terracotta Go dusty rose Brick House red berry Jammin' plum berry Very Black Cherry berry brown Just Peachypeach pink Cocoa Motionlight caramel Whatta Melonbright pink Sheerly Amazingsheer neutral Figger Than Life berry pink

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gold hoops

Invest in classic, timeless accessories and jewelry you’ll wear for the long haul.

LOAFERS

Reach for a chic pair of loafers that are both smart and comfortable.

gold hoops

Invest in classic, timeless accessories and jewelry you’ll wear for the long haul.

LOAFERS

Reach for a chic pair of loafers that are both smart and comfortable.

50’s

Happy golden anniversary to…you! In the prime of your life, it’s time to put yourself in the spotlight! Go for skin-focused beauty solutions to help brighten your complexion and put your best face forward.

Double Take Baked Full Coverage Foundation

This full coverage formula resists settling, cracking and fading (And stands up to hot flashes!)

Select Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

Bronze-n-Brighten Multipurpose Bronzer

Follow up after your blush to give your complexion a natural, beachy boost.

Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones

INKcredible Waterproof Gel Eyeliner Pencil

This budge-proof color holds up – try the shade Beige to Beige in your waterline for wide-awake eyes!

Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige

Bravo Brows Soft Pencil + Brush

Transform your brows with a few simple pencil strokes. Use the spoolie to buff and blend for a natural, fluffy look.

Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Medium Brown medium brown-dark brown hair Dark Brown salt & pepper-black hair, or if you have a few grays

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scarf

Elevate your workwear and casual wear with a classic scarf tied just so on your neck or shoulders.

PURSE

A sharp structured tote isn’t just practical — it’s a commanding statement piece.

scarf

Elevate your workwear and casual wear with a classic scarf tied just so on your neck or shoulders.

PURSE

A sharp structured tote isn’t just practical — it’s a commanding statement piece.

60’s

This decade is all about you. If you’ve got an empty nest or a career that’s winding down, it’s the perfect time to celebrate your favorite features with extra love and definition.

Double Take Liquid Foundation

Think you can’t wear liquid foundation anymore? Think again.

Select Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep

Always There Waterproof Mascara

Lengthens, volumizes and stays put – it’s the perfect triple threat!

Baked Blush-n-Brighten Marbleized Blush

The brightening, marbleized pigments will give you a lifted flush.

Select Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink

Kajal Longwear Liner

Play up your eyes with a softer, smokier color than classic black – we love Dark Brown Kohl.

Select Shade Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry Soft Black Kohllight black Deep Black Kohl dark black

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white shirt

A crisp white shirt is always a classic – and a sophisticated option for your wardrobe at any age.

EARRINGS

Don’t save your favorite drops for a special occasion! Wear them to add a fun touch to your work or weekend attire.

white shirt

A crisp white shirt is always a classic – and a sophisticated option for your wardrobe at any age.

EARRINGS

Don’t save your favorite drops for a special occasion! Wear them to add a fun touch to your work or weekend attire.

70’s

Between chasing grandkids and exciting post-retirement activities, your seventies may be some of your most active years yet! Opt for practical makeup that lets your true beauty through, with room for fun pops of color and shine.

Baked Balance-n-Brighten Color Correcting Foundation

Our hero formula doesn’t cake or settle in fine lines and wrinkles.

Select Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

Baked Natural Glow Highlighter

No glitter here! Try this on your cheeks and eyes for a subtle glow.

Select Shade French Vanilla soft sheer cream Portofinosoft sheer champagne

Spackle Skin Perfecting Primer: Hydrate

Give your skin an extra dose of moisture with this soothing makeup base.

Italian marble LIPSTICK

This sheer lip color nourishes like your favorite lip balm.

Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose

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Cocktail ring

Everyday is a reason to celebrate! And a fun cocktail ring is a great way to bring a little party flair to any outfit.

RED SHOES

Add a punchy color to your wardrobe too by opting for bright accessories.

Cocktail ring

Everyday is a reason to celebrate! And a fun cocktail ring is a great way to bring a little party flair to any outfit.

RED SHOES

Add a punchy color to your wardrobe too by opting for bright accessories.

Why Go Geller?

We understand that age-related changes in your skin can be a challenge for anyone to deal with. By formulating our products for mature skin, you can be sure our beauty is a perfect fit for the skin you’re in now.

“I saw Laura Geller’s Baked Balance-n-Brighten Foundation and decided to try it. I said, ‘if it looks as natural as they say, I’ll use it.’”

“I received the product and was blown away. You cannot tell I am wearing anything! It’s light enough you can’t feel it and it perfectly covered my redness. I’m sold. It has given me my confidence back!"

"Let me begin by saying I do not wear makeup at all. But now in my 50’s I’m experiencing redness and brown spots. I tried liquid foundation but I don’t like that fake caked look.”

“I received the product and was blown away. You cannot tell I am wearing anything! It’s light enough you can’t feel it and it perfectly covered my redness. I’m sold. It has given me my confidence back!"

"Let me begin by saying I do not wear makeup at all. But now in my 50’s I’m experiencing redness and brown spots. I tried liquid foundation but I don’t like that fake caked look.”

“I saw Laura Geller’s Baked Balance-n-Brighten Foundation and decided to try it. I said, ‘if it looks as natural as they say, I’ll use it.’”