Let’s
Face It

We get it. That makeup you loved 20 years ago just doesn’t cut it anymore. Maybe that heavy liquid foundation exaggerates your wrinkles. Maybe it causes a rosacea flare-up. Maybe you’ve just given up on makeup altogether.

We get it. That makeup you loved 20 years ago just doesn’t cut it anymore. Maybe that heavy liquid foundation exaggerates your wrinkles. Maybe it causes a rosacea flare-up. Maybe you’ve just given up on makeup altogether.

It’s time to meet makeup for mature skin It’s time to meet
makeup for
mature skin

For 20 years, Laura Geller’s bestselling Baked Balance-n-Brighten Color Correcting Foundation has helped millions of women over 40 rekindle their love of makeup.

Item Added to Bag!

Laura Geller Balance-n-Brighten in Light
Baked Balance-n-Brighten Color Correcting Foundation Shade:
$21.60

Item Added to Bag!

Baked Balance-n-Brighten Color Correcting Foundation
Laura Geller Balance-n-Brighten in Light
Shade:
$21.60

Works Flawlessly With

Keep Shopping > Go To Your Bag

This is the Foundation That Millions of Women Trust For Their Mature Skin

Baked Balance-n-Brighten Color Correcting Foundation

This is the Foundation That Millions of Women Trust For Their Mature Skin

Baked Balance-n-Brighten Color Correcting Foundation

  • Our #1 bestseller - More than 7 million sold!
  • Baked cream-to-powder formula resists caking and creasing
  • Marbleized formula self-adjusts to your skin tone
  • Handcrafted in Italy 🇮🇹
  • Helps to color-correct and brighten sallow skin
  • Dermatologist-approved and certified safe for all skin types

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

Select Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
Select Shade

Need help finding your shade?

Not your shade? No worries! You have 30 days to try it, love it, and return OR exchange it for FREE. No questions asked.

ADD TO BAG - $36.00 $21.60 Sold Out

Need help finding your shade?

Not your shade? No worries! You have 30 days to try it, love it, and return OR exchange it for FREE. No questions asked.

Handcrafted in Italy 🇮🇹

It’s time for a new solution

It’s time for a new solution

Karina

“These days, liquid foundation feels so heavy on my skin and exaggerates every single fine line. I can’t wait to wash it off at the end of the day!”

Karina

Baked Balance-n-Brighten Won’t Cake or Crease in Your Fine Lines

This gorgeous baked foundation has a silky, lightweight feel you have to see to believe! The cream pigments are baked to perfection for 24 hours, formulated to melt into your skin to even out redness and discoloration without sinking and settling into wrinkles, age lines, happy creases – whatever you want to call them!

Diane

“Once I hit my 40s, my skin stopped cooperating. It felt like every foundation I tried made my skin so dry and irritated. I’ve basically stopped wearing it altogether – and I miss it!

Diane

Baked Balance-n-Brighten is Dermatologist-Approved and Certified Safe for All Skin Types

Baked Balance-n-Brighten was the first makeup product to carry the National Rosacea Society Seal of Acceptance and earn the National Psoriasis Foundation Seal of Recognition. If heavy liquid foundations are leaving your skin irritated, let Baked Balance-n-Brighten Foundation give you sweet relief.

DERMATOLOGIST RECOMMENDED

DERMATOLOGIST RECOMMENDED

"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller’s Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."

Dr. Howard Sobel

Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital

Dee

“I’ve worn the same department store foundation for more than 30 years. I feel like it’s just not working anymore! My skin looks lackluster and I want to brighten it up!

Dee

Baked Balance-n-Brighten Works With the Skin You’re In Now

As one of the only makeup brands focused on mature skin, we’re proud to provide a foundation solution that works for all ages. It’s infused with hydrating antioxidants to help soothe every complexion. The marbleized pigments help to neutralize and brighten sallow tones – and make shade matching a breeze! Plus, it’s effortless to apply with our fan-favorite Retractable Kabuki Brushes, so you can get gorgeous and get going faster.

20 years of geller gorgeous skin

When Laura developed Baked Balance-n-Brighten in 2004, she had no idea it would become the cult favorite solution still beloved after all these years. 20 years later, we’re proud to celebrate this game-changing product.

Balance-n-Brighten changed my life – and changed how millions of women view and love their skin!”

Frequently Asked Questions

Is this a full coverage foundation?

No, this foundation provides light-to-medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage.

Will this cake on my skin?

Never. Our baked foundations aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder foundations). This formula won’t settle into fine lines and will leave your skin looking fresh.

What is the return policy?

We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.