…But Not for the
reason you think!

The Queen of No-Filter isn’t afraid of aging — and she’s certainly happy to speak her mind about it! The founder, philanthropist, and TV star is famously vocal about her distaste for photo editing. Just look at her Instagram, where she's a big time user of the #nofilter hashtag.

Bethenny Frankel

Founder, Philanthropist, and TV star

That's why her campaign with Laura Geller might come as a shock to her fans and followers. Frankel is allowing herself to be photoshopped — but all is not what it seems!

With a little bit of "reverse photoshop" the star is proving to the world that you can proudly be yourself at any age...

Be You. Be Proud.

Too often, women in the spotlight are quick to embrace photo editing and filters, anything to make you look younger! But what happens when you flip the script? With our "reverse photoshop" experiment, we're encouraging women everywhere to be beautiful and proud – no matter what!

“There’s better ways to spend your time than worrying about getting older. It’s like I said: ‘You have to get a hobby!’”

Bethenny Frankel

Bethenny, Unflitered

The self-confessed ‘Queen of #NoFilter’ is on a mission to encourage real, unedited photos on social media.

Courtesy of @BethennyFrankel Instagram

“It’s so important that we acknowledge what’s happening with the filtering and the photoshopping and the outright lying. What is the message we are all buying into?”

Bethenny Frankel

“Filtering is lying: it is deceptive… It’s the opposite of inspirational. It’s destructive. It’s irresponsible. It’s insecure and it’s inaccurate. There is a line between making an effort to look pretty and a falsehood.”

Bethenny Frankel

Courtesy of @BethennyFrankel Instagram

A Beauty Tell-All

The founder and CEO spills her favorite over-40 beauty secrets!

Her New Routine

Her Makeup Advice

Her Beauty Choices

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Works Flawlessly With

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Go Behind The Scenes

Get an exclusive look at our video shoot!

“A wrinkle here or there isn’t the end of the world.
No matter what I look like, I’m proud to be me.

Bethenny Frankel