Shade Matching Is A Breeze

Our baked foundations self-adjust with color-correcting shades to match your skin tone. Whether you choose a shade slightly lighter or darker, it will still work for you.

Love It or return it free

Over 20,000 five star reviews mean we’re confident you’ll love Baked Balance-n-Brighten. But if you don’t? Send it back within 30 days and get a full refund.

A logo with a black text 'Goodreads' and a gray star.

(40.373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A logo with a black text 'Goodreads' and a gray star.

(40,373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

$38.00
$22.80

$36.00

$19.80

Select Foundation Shade

Pale skin with rosy undertones

Select Foundation Shade

Pale skin with rosy undertones

Select Shade

Pale skin with rosy undertones

Select Foundation Shade

$38.00
$22.80

$36.00

$19.80

Risk-Free Shopping: Free 30-Day Returns

Order NOW for delivery between Mar 19th - Mar 21st

Experience Lightweight, Crease-Free Perfection

Close-up of a smiling woman's face with dotted annotation circles.

Softens the look of fine lines and wrinkles

Brightens dark spots and circles

Minimizes the look of pores for a smoother finish

Experience Lightweight, Crease-Free Perfection

We understand mature skin, and that's why we created a foundation that delivers the perfect blend of coverage, comfort, and care.

Dermatologist-Tested for Sensitive Skin

Approved for use on sensitive skin, including conditions like rosacea and psoriasis, ensuring gentle care.

Natural, Radiant Finish

Makes dull skin look brighter and more even, with a natural finish that looks like your skin at its very best

Long-Lasting, All-Day Wear

Stays flawless and fresh from morning to night without touch-ups, providing worry-free coverage.

You Need Makeup for Mature Skin

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

Cursive white signature on a black background.
Woman presenting makeup products on a kitchen counter.
A logo with a black text 'Goodreads' and a gray star.

(40.373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A logo with a black text 'Goodreads' and a gray star.

(40,373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

$38.00
$22.80

$36.00

$19.80

Select Foundation Shade

Pale skin with rosy undertones

Select Foundation Shade

Pale skin with rosy undertones

Select Shade

Pale skin with rosy undertones

Select Foundation Shade

$38.00
$22.80

$36.00

$19.80

Risk-Free Shopping: Free 30-Day Returns

Order NOW for delivery between Mar 19th - Mar 21st

Geller Gals Love Baked Balance-n-Brighten

A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
Side-by-side before and after photos highlighting skin improvements.

Ingredients Your Skin Will Love

Our award-winning, gentle foundation is specially-formulated for mature skin.

Centella Asiatica

Known for its soothing properties, this extract can help calm redness and irritation.

Vitamin E

This antioxidant helps keep skin hydrated for a complexion that's soft and radiant.

Jojoba Seed Oil

A lightweight, nourishing oil that promotes improved skin elasticity and smoothness.

White Tea Extract

Rich in antioxidants, this extract helps to calm, protect, and replenish damaged skin.

Select Shade

30 Day Money Back Guarantee

Look Alive Like These Geller Gals With Our Baked Balance-n-Brighten!

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

3.9
Rated 3.9 out of 5 stars
Based on 48,735 reviews
Total 5 star reviews: 27.2k Total 4 star reviews: 5.1k Total 3 star reviews: 5.6k Total 2 star reviews: 4.4k Total 1 star reviews: 6.5k
Reviews Summary
Customers say this foundation feels lightweight and natural on their skin. Many reviews mention its smooth application and how it doesn't feel heavy or cakey. The coverage is buildable, though some find it lighter than expected. Users particularly appreciate how it doesn't settle into fine lines, with many noting it creates a natural-looking finish. While most praise its blendability and comfortable wear, some mention challenges finding their perfect shade match. Frequent comments highlight its quick and easy application process. Reviews indicate it works well for various age groups, with many noting it gives their skin a natural glow.
Slide 1 selected
48,735 reviews
  • Tracey F.
    Flag of United States
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Redness, Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Porcelain

    Love this product looks so natural on my skin!

    Thank you!

    Tracey

  • Georgina P.
    Flag of United States
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Like you’re wearing nothing!

    Love this product! So light but smooths your skin so perfectly

  • Julie E. T.
    Flag of United States
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots, Dark Circles
    Rated 5 out of 5 stars
    Love it

    I am really amazed that this makeup works so great on my old skin. 😂😂. I’ve had lot of compliments. And it is so easy to apply.

  • isabelle c.
    Flag of Canada
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 45 to 54
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Dark Circles
    Rated 5 out of 5 stars
    perfect!

    perfect backed foundation, unifie skin tone, light on skin.

  • Liza M. S.
    Flag of United States
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 45 to 54
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    Brings balance back to my face

    This is a nice light weight foundation. It gives a nice light covering which is what I was looking for.