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A silhouetted crowd of people facing a bright, decorated ferris wheel at sunset.

40,000+ 5 Star Reviews

A New Foundation At Your Age? Believe It.

Blurs Fine Lines and Wrinkles

Covers Dark Spots and Pores

Weightless All Day Wear - Not Cakey

30 Day Money Back Guarantee

Older woman applying makeup with a brush and compact.
A logo with a black text 'Goodreads' and a gray star.

(40.373)

Baked Balance-n-Brighten Color Correcting Foundation

Donโ€™t miss out! 30,109 purchased this week

A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A logo with a black text 'Goodreads' and a gray star.

(40,373)

Baked Balance-n-Brighten Color Correcting Foundation

Donโ€™t miss out! 30,109 purchased this week

$38.00
$22.80

$36.00

$19.80

Select Foundation Shade

Pale skin with rosy undertones

Select Shade

Pale skin with rosy undertones

Select Shade

Pale skin with rosy undertones

Select Foundation Shade

$38.00
$22.80

$36.00

$19.80

Risk-Free Shopping: Free 30-Day Returns

Order NOW for delivery between May 3rd - May 5th

Experience Lightweight, Crease-Free Perfection

Close-up of a smiling woman's face with dotted annotation circles.

Softens the look of fine lines and wrinkles

Brightens dark spots and circles

Minimizes the look of pores for a smoother finish

Experience Lightweight, Crease-Free Perfection

We understand mature skin, and that's why we created a foundation that delivers the perfect blend of coverage, comfort, and care.

Dermatologist-Tested for Sensitive Skin

Approved for use on sensitive skin, including conditions like rosacea and psoriasis, ensuring gentle care.

Natural, Radiant Finish

Makes dull skin look brighter and more even, with a natural finish that looks like your skin at its very best

Long-Lasting, All-Day Wear

Stays flawless and fresh from morning to night without touch-ups, providing worry-free coverage.

You Need Makeup for Mature Skin

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

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Woman presenting makeup products on a kitchen counter.

Shade Matching Is A Breeze

Our baked foundations self-adjust with color-correcting shades to match your skin tone. Whether you choose a shade slightly lighter or darker, it will still work for you.

Love It or return it free

Over 20,000 five star reviews mean weโ€™re confident youโ€™ll love Baked Balance-n-Brighten. But if you donโ€™t? Send it back within 30 days and get a full refund.

A logo with a black text 'Goodreads' and a gray star.

(40.373)

Baked Balance-n-Brighten Color Correcting Foundation

Donโ€™t miss out! 30,109 purchased this week

A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A logo with a black text 'Goodreads' and a gray star.

(40,373)

Baked Balance-n-Brighten Color Correcting Foundation

Donโ€™t miss out! 30,109 purchased this week

$38.00
$22.80

$36.00

$19.80

Select Foundation Shade

Pale skin with rosy undertones

Select Shade

$38.00
$22.80

$36.00

$19.80

Risk-Free Shopping: Free 30-Day Returns

Order NOW for delivery between May 3rd - May 5th

Geller Gals Love Baked Balance-n-Brighten

A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
Side-by-side before and after photos highlighting skin improvements.

Ingredients Your Skin Will Love

Our award-winning, gentle foundation is specially-formulated for mature skin.

Centella Asiatica

Known for its soothing properties, this extract can help calm redness and irritation.

Vitamin E

This antioxidant helps keep skin hydrated for a complexion that's soft and radiant.

Jojoba Seed Oil

A lightweight, nourishing oil that promotes improved skin elasticity and smoothness.

White Tea Extract

Rich in antioxidants, this extract helps to calm, protect, and replenish damaged skin.

Look Alive Like These Geller Gals With Our Baked Balance-n-Brighten!

โ€œSo easy!"

โ€œI love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.โ€

- Jennifer L.

Verified

โ€œAlready ordering more"

โ€œI have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and Iโ€™m already ordering another one so I donโ€™t run out!

- Sheri A.

Verified

"Dewy & youthful"

โ€œThe Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.โ€

- Cindy W.

Verified

"Only takes 5 minutes"

โ€œYou don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.โ€

- Barb W.

Verified

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