The Waterproof Mascara You’ve Been Waiting For.

The Waterproof Mascara You’ve Been Waiting For.

It’s Time to
Maximize your Eyes.

Get the lashes of your dreams in a long-lasting formula that won’t quit. Our revolutionary new Always There Mascara builds and volumizes lashes with an intense color payoff that’s 100% waterproof.

The innovative brush features both soft and wavy fibers, ensuring it fully coats lashes from root to tip with every swipe. There are no clumps, no flaking, just pure bold volume.


Whatever comes your way, this mascara can handle it.

Smudge-Proof Formula

Supple waxes build high-volume lashes that look bold and smooth.

Simple & Easy
to Use

Soft and flexible brush fibers deliver the perfect amount with every swipe.

Item Added to Bag!

Always There Waterproof Mascara Product image
Always There Waterproof Mascara

Item Added to Bag!

Always There Waterproof Mascara
Always There Waterproof Mascara Product image


Works Flawlessly With

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Builds & Lengthens for
High-Impact Drama.

High-hold waxes and polymers work to comfortably build lashes, creating flirty length and amped-up volume without clumps.

Ultra-fine color pigments make it our boldest black. Lashes look lush, defined and completely unforgettable.

Easy to Apply


Starting from the base of your lashline, sweep the wand root to tip to fully coat lashes.


To promote volume, gently wiggle the wand side-to-side as you build coverage.


Repeat as necessary to achieve unstoppable, waterproof lashes.

Asked Questions

Is it really waterproof?

100%. The creamy formula is enriched with special polymers to resist water, rain, sweat, tears and whatever comes your way.

What does it do to my lashes?

A little bit of everything. This game-changer formula adds length, definition and a curl of volume.

Do I need to touch-up throughout the day?

You’re free to go once it’s applied! The formula stays true day to night, without flaking, smudging or the need for a single touch-up.

The Laura Geller Difference

Award-Winning Makeup

A pioneer in the industry for more than 25 years, Laura Geller’s innovative products have earned acclaim in promoting beauty at any age.

We Ship Worldwide

Beauty that goes wherever you do. Enjoy free shipping on all US Orders over $40. We ship globally too!

Ask Our Pros

Our beauty professionals are standing by to answer your questions and concerns – we can even help you find your perfect foundation match! Get in touch, we’d love to help.