Best Sellers

Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid

Best Seller #1 Seller

3.8

Rated 3.8 out of 5 stars

45,363

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!

$38.00 $32.30 ( 15 % Off)

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Bliss x LG Mature Skin Must-Haves Soldier

Bliss x LG Mature Skin Must-Haves model B&A

Bliss x LG Mature Skin Must-Haves award image

4.4

Rated 4.4 out of 5 stars

4,992

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream

$150.00 $85.00 ( 43 % Off) $240.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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New Best Seller

3.8

Rated 3.8 out of 5 stars

41,260

Baked Starter Kit - Tuscan Dreams

Includes: Best of the Best Tuscan Dreams Palette, Foundation & Brush

$103.00 $69.00 ( 33 % Off) $176.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Save 65% #1 Seller

4.1

Rated 4.1 out of 5 stars

11,311

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush

$99.00 $65.00 ( 34 % Off) $188.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Save 60% New

The Wonder Balm Heroes Kit (5PC)

Includes: Foundation, Blush, Skin Tint & 2 Brushes

$98.00 $59.00 ( 39 % Off) $148 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Save 59% Best Seller

3.9

Rated 3.9 out of 5 stars

62,215

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush

$76.00 $48.00 ( 36 % Off) $118.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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New Best Seller

4.5

Rated 4.5 out of 5 stars

238

The Best of the Best Tuscan Dreams

Includes Blush, Bronzer, Highlighters & Eyeshadows

$69.00 $62.10 ( 10 % Off) $114 VALUE

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Best Seller

4.0

Rated 4.0 out of 5 stars

6,147

Baked Balance-n-Glow Illuminating Foundation

Your favorite foundation, now with a touch of radiance.

$38.00 $32.30 ( 15 % Off)

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Best Seller

3.9

Rated 3.9 out of 5 stars

5,691

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.

$38.00 $32.30 ( 15 % Off)

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Save 60% New

3.9

Rated 3.9 out of 5 stars

55,327

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush

$59.00 $38.00 ( 35 % Off) $94.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Save 48% New

4.6

Rated 4.6 out of 5 stars

121

The Wonder Balm Everyday Kit (3PC)

Includes Wonder Balm & Brush!

$69.00 $45.00 ( 34 % Off) $86 VALUE

Select Shade Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose

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Save 63% Best Seller

3.9

Rated 3.9 out of 5 stars

6,823

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush

$110.00 $66.00 ( 40 % Off) $178.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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The Best of the Best Baked Face Palette Soldier

The Best of the Best Baked Face Palette On Model Before and After Image

Best Seller

4.4

Rated 4.4 out of 5 stars

4,438

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows

$69.00 $62.10 ( 10 % Off) $126 VALUE

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Save 62%

4.3

Rated 4.3 out of 5 stars

8,347

The New Icons Kit (6 PC)

Includes: Foundation, Primer, Eyeshadow, Blush, Lipstick, & Kabuki Brush

$110.00 $69.00 ( 37 % Off) $181.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Best Seller

4.4

Rated 4.4 out of 5 stars

8,113

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.

$32.00 $27.20 ( 15 % Off)

Select Blush Shade Ethereal Rose (Natural Finish) lavender & soft pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Starfish Island (Natural Finish) soft pink, raspberry & champagne Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Cherry Custard (Satin Finish) warm rose & bright pink Beachy Horizon (Matte Finish) bronze, coral & pink Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Tropical Peach (Matte Finish) neutral peach, raspberry & rose Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Coral Cove (Natural Finish)warm pink, peach & champagne

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Save 50% Best Seller

4.3

Rated 4.3 out of 5 stars

2,321

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush

$39.00 $26.00 ( 33 % Off) $52.00 VALUE

Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep

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Best Seller

4.4

Rated 4.4 out of 5 stars

2,776

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.

$24.00 $20.40 ( 15 % Off)

Select Shade A Latte Love rosy brown In the Buff neutral pink Terracotta Go dusty rose Brick House red berry Jammin' plum berry Very Black Cherry berry brown Just Peachy peach pink Cocoa Motion light caramel Sheerly Amazing sheer neutral Figger Than Life berry pink Whatta Melonbright pink

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New Best Seller

4.5

Rated 4.5 out of 5 stars

Cold Cream Makeup Removing Cleanser

Cleanses, refreshes and hydrates!

$38.00 $32.30 ( 15 % Off)

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Best Seller

4.4

Rated 4.4 out of 5 stars

1,540

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.

$30.60 - $32.30

Select Shade Broad Spectrum Sunscreen SPF 30 universal sun protection Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin

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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl

Best Seller

4.3

Rated 4.3 out of 5 stars

2,713

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!

$24.00 $20.40 ( 15 % Off)

Select Shade Smoky Quartz Kohl smoky brown Royal Quartz Kohl chestnut brown Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Dark Brown Kohlrich brown Deep Charcoal Kohldark gray Antique Bronze Kohlgolden brown Soft Slate Kohlclassic taupe Toasted Kohlchampagne bronze Bronzed Berry Kohlgolden berry Soft Black Kohllight black Deep Black Kohldark black

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Save 50% Best Seller

3.9

Rated 3.9 out of 5 stars

6,373

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.

$68.00 $38.00 ( 44 % Off) $76.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Save 50% New

3.8

Rated 3.8 out of 5 stars

43,819

The Pro-Aging Kit (4PC)

Includes: Foundation, Serum, Moisturizer & Brush

$89.00 $60.00 ( 32 % Off) $120 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Best Seller

4.2

Rated 4.2 out of 5 stars

2,189

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.

$28.00 $23.80 ( 15 % Off)

Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep

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Best Seller

4.1

Rated 4.1 out of 5 stars

1,611

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.

$24.00 $20.40 ( 15 % Off)

Select Shade Smoky Night Olive My Love Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purplerich purple Beige to Beige brightening beige

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Best Seller

4.4

Rated 4.4 out of 5 stars

1,993

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.

$36.00 $30.60 ( 15 % Off)

Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones

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4.4

Rated 4.4 out of 5 stars

454

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!

$38.00 $32.30 ( 15 % Off)

Select Foundation Shade Fair Light Medium Golden Medium Sand Deep

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Save 60% Best Seller

3.8

Rated 3.8 out of 5 stars

2,699

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush

$59.00 $39.00 ( 33 % Off) $98.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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foundationals natural finish soldier image golden medium

Save 52% Best Seller

3.7

Rated 3.7 out of 5 stars

4,557

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush

$48.00 $30.00 ( 37 % Off) $62.00 VALUE

Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee

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Best Seller

4.4

Rated 4.4 out of 5 stars

1,248

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.

$24.00 $20.40 ( 15 % Off)

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Best Seller

4.6

Rated 4.6 out of 5 stars

1,333

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.

$24.00 $20.40 ( 15 % Off)

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Best Seller

4.6

Rated 4.6 out of 5 stars

335

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!

$13.60 - $20.40

Select Shade Retractable Angled Kabuki Brush travel-friendly brush for precise application Retractable Airbrush Kabuki Brush travel-friendly foundation brush Full Coverage Foundation Blending Brush applies baked & liquid foundations Dual-Ended Eyeshadow Brush blends colors effortlessly Dual-Ended Blush + Bronzer Brush sculpts and blends your favorite shades Angled Blush Brush sculpts your cheekbones Setting Powder Brush Angled Precision Concealer Brush covers with precision Dual-Ended Highlighter Brush Full Face Powder Brush sets with the perfect amount of powder Foundation Brush buffs and blends liquid or cream foundations Dual-Ended Concealer + Foundation Brush blends liquid or powder All-Over Eyeshadow Brush maximum eyeshadow pay-off

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Save 28% Best Seller

4.5

Rated 4.5 out of 5 stars

173

The Wonder Balm Starter Kit

Includes Wonder Balm & Brush!

$45.00 $39.00 ( 13 % Off) $54.00 VALUE

Select Shade Nice-n-Natural universal neutral illuminator Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose

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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is baked makeup?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

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Frequently
Asked Questions