New Arrivals

  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $29.00
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,766

    The Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Save 70%
  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
    Award winning badges image
    Save 51%
    4.1
    Rated 4.1 out of 5 stars
    7,477

    The Dark Spot Solution Kit - Full Coverage (4 PC)

    $120.00
    $59.00 $120.00
    Save 51%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    44,822

    The Pro-Aging Kit (4PC)

    $122.00
    $60.00 $122.00
    Save 51%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    42,608

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.6
    Rated 4.6 out of 5 stars
    325

    The Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    NEW
  • Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    47,853

    The Wonder Balm Heroes Kit (5PC)

    $150.00
    $59.00 $150.00
    Save 61%
  • The Wonder Balm Everyday Kit (3PC) in Nice-n-Natural
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    230

    The Wonder Balm Everyday Kit (3PC)

    $86.00
    $45.00 $86.00
    Save 48%
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    273

    The Wonder Balm Starter Kit (2 PC)

    $54.00
    $28.00 $54.00
    Save 48%
  • The Wonder Balm - soldier
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.7
    Rated 4.7 out of 5 stars
    196

    The Wonder Balm

    $32.00
    $19.20 $32.00
    NEW
  • Brightening Bestsellers Complexion & Eye Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Save 52%
    3.8
    Rated 3.8 out of 5 stars
    45,577

    Brightening Bestsellers Complexion & Eye Kit (2PC)

    $62.00
    $30.00 $62.00
    Save 52%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    47,271

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $60.00 $120.00
    Save 50%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Daily Routine Awards Image
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    54,680

    The Daily Essentials Kit (7 PC)

    $188.00
    $70.00 $188.00
    Save 63%
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 67%
    5.0
    Rated 5.0 out of 5 stars
    3

    5PC Full Face Brush Set

    $118.00
    $39.00 $118.00
    Save 67%
  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.1
    Rated 4.1 out of 5 stars
    29

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $14.40 $24.00
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
    5.0
    Rated 5.0 out of 5 stars
    2

    Universal Eyelash Curler

    $18.00
    $10.80 $18.00
  • Laura Geller x Bliss Beach Day SPF Kit Soldier
    Laura Geller x Bliss Beach Day SPF Kit how to apply
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    120

    Beach Day SPF Kit (5PC)

    $119.00
    $59.00 $119.00
    Save 50%
  • Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
    NEW
    4.7
    Rated 4.7 out of 5 stars
    175

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $22.80 $38.00
    NEW
  • Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
    Shine-n-Shield Lip Balm SPF 15 benefits
    NEW
    4.6
    Rated 4.6 out of 5 stars
    88

    Shine-n-Shield Lip Balm SPF 15

    $22.00
    $13.20 $22.00
    NEW
  • Fine Line Fix Kit Soldier
    Bliss x LG The Pro-Aging Kit visibly diminish fine lines product benefits
    Block Star Clarifying Mineral Sunscreen SPF 30 product benefits
    Save 46%
    4.5
    Rated 4.5 out of 5 stars
    85

    Fine Line Fix Kit (4PC)

    $89.00
    $48.00 $89.00
    Save 46%
  • Italian Marble Glossy Lip Tint Soldier
    Italian Marble Glossy Lip Tint benefits
    Italian Marble Glossy Lip Tint key ingredients
    NEW
    4.6
    Rated 4.6 out of 5 stars
    26

    Italian Marble Glossy Lip Tint

    $21.00
    $12.60 $21.00
    NEW
  • Bliss x Clear Genius Clarifying Gel Moisturizer soldier
    Bliss x LG Clear Genius Clarifying Gel Moisturizer product benefits
    4.8
    Rated 4.8 out of 5 stars
    6

    Clear Genius Clarifying Gel Moisturizer with Clarity 5 Complex

    $26.00
    $23.40 $26.00
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $69.00 $176.00
    Save 61%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.