Baked Foundation, Blush, Eyeshadow & More

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 45%
    3.9
    Rated 3.9 out of 5 stars
    48,402

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $20.90 $38.00
    Save 45%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 45%
    4.0
    Rated 4.0 out of 5 stars
    6,828

    Double Take Baked Full Coverage Foundation

    $38.00
    $20.90 $38.00
    Save 45%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    9,206

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    BEST SELLER
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    71,088

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    68,070

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
    Save 60%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    8,019

    Light and Full Coverage Kit (2 PC)

    $76.00
    $40.00 $76.00
    Save 47%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 69%
    Today's Deal
    4.0
    Rated 4.0 out of 5 stars
    68,572

    Baked Starter Kit (3PC)

    $190.00
    $58.00 $190.00
    Save 69%
    Today's Deal
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    Save 55%
    3.0
    Rated 3.0 out of 5 stars
    3

    Line Smoother Full Face Kit (3PC)

    $109.00
    $49.00 $109.00
    Save 55%
  • The 40+ Club Kit (3PC) soldier in Light
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    60,067

    40+ Club Kit (3PC)

    $96.00
    $42.00 $96.00
    Save 56%
  • Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 60%
    4.6
    Rated 4.6 out of 5 stars
    87

    Baked Icons Complete Full Face Palette

    $146.00
    $58.00 $146.00
    Save 60%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    50,689

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 53%
    3.8
    Rated 3.8 out of 5 stars
    49,578

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $30.00 $64.00
    Save 53%
  • Love at First Brighten Makeup Kit (4PC) - soldier
    Love at First Brighten Makeup Kit (4PC) - B/A
    Save 55%
    5.0
    Rated 5.0 out of 5 stars
    1

    Love at First Brighten Makeup Kit (4PC)

    $120.00
    $54.00 $120.00
    Save 55%
  • RSVP Yes! Full Face Kit (4 PC) Medium
    RSVP Yes! Full Face Kit (4 PC) B/A
    RSVP Yes! Full Face Kit (4 PC) texture layout
    Save 71%
    4.2
    Rated 4.2 out of 5 stars
    189

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Save 71%
  • travel size sampler 5pc soldier in Light
    Save 59%

    Travel-Sized Sampler Kit (5PC)

    $119.00
    $49.00 $119.00
    Save 59%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    7,137

    Foundationals Kit - Matte Finish (2PC)

    $64.00
    $30.00 $64.00
    Save 53%
  • BOTB B&A Charlotte
    Award winning badge image
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,694

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    432

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    Save 57%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    48,883

    Makeup Made Simple Kit (3PC)

    $102.00
    $45.00 $102.00
    Save 56%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    61

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 45%
    4.0
    Rated 4.0 out of 5 stars
    6,722

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $20.90 $38.00
    Save 45%
  • Holiday Clearance Bundle Soldier
    Holiday Clearance Bundle Lifestyle
    Save 63%

    Cheek & Eye Finishing Touches (3PC)

    $82.00
    $29.99 $82.00
    Save 63%
  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    7,075

    Foundationals Kit - Satin Finish (2PC)

    $64.00
    $30.00 $64.00
    Save 53%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 66%
    4.5
    Rated 4.5 out of 5 stars
    148

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $23.99 $70.00
    Save 66%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!