New Arrivals

  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
    BEST SELLER

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $21.00 $28.00
    BEST SELLER
  • Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Lifestyle
    Save 23%

    Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband

    $26.00
    $20.00 $26.00
    Save 23%
  • Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Soldier
    Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Lifestyle
    Save 39%

    Gilmore Girls x Bliss Bright Idea Vitamin C Serum + Moisturizer Duo

    $56.00
    $34.00 $56.00
    Save 39%
  • Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - B/A
    NEW

    Gilmore Girls x Bliss Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
    NEW
  • Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Soldier
    Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Lifestyle
    NEW

    Gilmore Girls x Bliss Lemon & Sage Body Butter Maximum Moisture Cream

    $18.00
    $16.20 $18.00
    NEW
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.4
    Rated 4.4 out of 5 stars
    40

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $21.75 $29.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    42,980

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $79.00 $178.00
    Save 56%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    7,565

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $79.00 $176.00
    Save 55%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.