Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
45,661

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $30.40 ( 20 % Off)
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 69% #1 Seller
4.1
Rated 4.1 out of 5 stars
11,421

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $59.00 ( 40 % Off) $188.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
8,179

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $25.60 ( 20 % Off)
Select Blush Shade Ethereal Rose (Natural Finish) lavender & soft pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Summer Orchid (Natural Finish)bright pink, raspberry & champagne Starfish Island (Natural Finish) soft pink, raspberry & champagne Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Cherry Custard (Satin Finish) warm rose & bright pink Beachy Horizon (Matte Finish) bronze, coral & pink Sunswept (Satin Finish) bronze, copper & pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Tropical Peach (Matte Finish) neutral peach, raspberry & rose Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
62,654

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $44.00 ( 42 % Off) $118.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
5,778

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $30.40 ( 20 % Off)
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.0
Rated 4.0 out of 5 stars
6,195

Baked Balance-n-Glow Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $30.40 ( 20 % Off)
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 66% Best Seller
3.9
Rated 3.9 out of 5 stars
6,856

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $60.00 ( 45 % Off) $178.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.3
Rated 4.3 out of 5 stars
2,751

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $19.20 ( 20 % Off)
Select Shade Deep Black Kohl dark black Soft Black Kohl light black Smoky Quartz Kohl smoky brown Royal Quartz Kohl chestnut brown Smoky Plum Kohl smoky deep mauve Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Soft Slate Kohl classic taupe Khaki Kohl light brown Midnight Blue Kohl deep blue Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Clove Kohl pale gold Antique Bronze Kohlgolden brown Toasted Kohlchampagne bronze Bronzed Berry Kohlgolden berry
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4.1
Rated 4.1 out of 5 stars
3,159

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $19.20 ( 20 % Off)
Select Shade Prego mauve & light brown creates a soft brick Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose Sugared Maplecinnamon & warm gold creates a pink neutral
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Best Seller
4.4
Rated 4.4 out of 5 stars
4,471

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $40.00 ( 42 % Off) $126 VALUE
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Best Seller
4.3
Rated 4.3 out of 5 stars
2,235

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $22.40 ( 20 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Save 55% Best Seller
3.7
Rated 3.7 out of 5 stars
4,567

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.4
Rated 4.4 out of 5 stars
2,293

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00 $28.80 ( 20 % Off)
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,652

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $19.20 ( 20 % Off)
Select Shade Smoky Night Olive My Love Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Best Seller
4.4
Rated 4.4 out of 5 stars
1,588

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$28.80 - $30.40
Select Shade Broad Spectrum Sunscreen SPF 30 universal sun protection Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,016

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $28.80 ( 20 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,348

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $19.20 ( 20 % Off)
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Best Seller
4.4
Rated 4.4 out of 5 stars
1,272

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00 $19.20 ( 20 % Off)
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Save 60% Best Seller
3.8
Rated 3.8 out of 5 stars
2,711

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $39.00 ( 33 % Off) $98.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.5
Rated 4.5 out of 5 stars
1,820

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $27.20 ( 20 % Off)
Select Foundation Shade
Find Your Shade
Porcelain/Fair Light Light/Medium Medium Medium/Deep Deep
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Save 20% TikTok Favorites
4.1
Rated 4.1 out of 5 stars
1,693

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00 $24.00 ( 20 % Off)
Select Blush Shade Practical Pink rosy pink Beautiful Blossom soft pink Refreshing Rose dusty rose Blushing Berry rich berry Casual Coral bright apricot Poppy Peach peachy pink Graceful Guava bright coral
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4.5
Rated 4.5 out of 5 stars
1,136

Baked Natural Glow Highlighter

Glow without the glitter.
$24.00 $19.20 ( 20 % Off)
Select Shade French Vanilla soft sheer cream Portofino soft sheer champagne
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4.3
Rated 4.3 out of 5 stars
1,163

Sculpt-n-Stay Waterproof Brow Pencil & Gel

Build your best brows!
$22.00 $17.60 ( 20 % Off)
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Dark Brown medium brown-dark brown hair Soft Black salt & pepper-black hair, or if you have a few grays
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4.4
Rated 4.4 out of 5 stars
701

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00 $16.80 ( 20 % Off)
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Red classic red Sassy Spice true neutral Major Mauve warm mauve Nice Neutral neutral pink Invisible Colortransparent lip liner
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4.2
Rated 4.2 out of 5 stars
791

Spackle Skin Perfecting Primer: Original Clear

The makeup primer that started it all! A fan-fave since 1999.
$36.00 $28.80 ( 20 % Off)
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4.1
Rated 4.1 out of 5 stars
1,272

Double Take Liquid Foundation

Our buildable medium-to-full coverage foundation lets you perfect with precision!
$38.00 $30.40 ( 20 % Off)
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep
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Save 55% Best Seller
3.9
Rated 3.9 out of 5 stars
6,475

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.
$68.00 $34.00 ( 50 % Off) $76.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.3
Rated 4.3 out of 5 stars
921

Baked Blush-n-Bronze Marbleized 2-in-1

Add a lift and a flush with this multitasker.
$34.00 $27.20 ( 20 % Off)
Select Shade Earthy Bronze light pink, brick, soft bronze & deep bronze Rose Bronzelight pink, soft peach, raspberry & deep bronze Berry Bronzesoft cream, warm coral, rich mulberry & bronze Tropical Bronzewarm apricot, bright pink & bronze Tawny Bronzesoft cream, light pink & soft bronze Ginger Bronzepetal pink, cool brown, soft coral & bronze
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3.9
Rated 3.9 out of 5 stars
820

Spackle Waterproof Eyeshadow Primer

Insure your eyeshadow against smudges and fading.
$24.00 $19.20 ( 20 % Off)
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Save 56% Award Winning*
4.4
Rated 4.4 out of 5 stars
954

Spackle Skin Perfecting Primer Duos

Includes: Two Spackle Primers
$49.00 $32.00 ( 34 % Off) $72.00 VALUE
Select Shade Hydrate for dry skin Broad Spectrum Sunscreen SPF 30 Original Clear for normal skin Brighten-n-Blur for oily skin Bronze subtle bronzed tint Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Diamond subtle glow
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4.1
Rated 4.1 out of 5 stars
472

Swipe-n-Line Instant Eye Perfecting Stick

Flip your lids.
$24.00 $19.20 ( 20 % Off)
Select Shade Earthy shadow: shimmery taupe-green, liner: warm green Dramatic shadow: shimmery sage-gray, liner: stormy blue Smokey shadow: shimmery gray, liner: soft charcoal Warm shadow: shimmery bronze, liner: rich brown Glam shadow: shimmery mauve, liner: deep plum Classic shadow: shimmery golden-beige, liner: black Naturalshadow: shimmery toasted-brown, liner: rich chestnut
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Best Seller
4.6
Rated 4.6 out of 5 stars
338

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$12.32 - $19.20
Select Shade Retractable Angled Kabuki Brush travel-friendly brush for precise application Retractable Airbrush Kabuki Brush travel-friendly foundation brush Full Coverage Foundation Blending Brush applies baked & liquid foundations Angled Blush Brush sculpts your cheekbones Dual-Ended Eyeshadow Brush blends colors effortlessly Dual-Ended Blush + Bronzer Brush sculpts and blends your favorite shades Setting Powder Brush sets for long-lasting makeup Face + Body Brush a radiant glow from head to toe Angled Precision Concealer Brush covers with precision Dual-Ended Highlighter Brush customize your glow Full Face Powder Brush sets with the perfect amount of powder Foundation Brush buffs and blends liquid or cream foundations All-Over Eyeshadow Brush maximum eyeshadow pay-off
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