Foundations & Concealers

Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

Our experts formulated our concealers to align closesly with our existing foundation shades. We recommend opting for the concealer that's closest in name to your usual foundation shade. You may also choose a shade lighter for a brightening effect.

It depends on your preference! Our baked and liquid foundation formulas each have wonderful benefits to suit a range of skin types and skin needs. Baked foundations are similar to powder formulas, but actually start out as cream pigments before being baked for 24 hours on terracotta tiles in Italy. The result is a smooth texture that looks like a powder, but feels light and creamy once it hits your skin. Liquid formulas, on the other hand, are one of the more common varieties of foundation in the beauty world.

Natural finish means the foundation looks the most like your natural skin. Satin finish has a subtle sheen to it, creating a soft glow or radiance. Matte finish has no shine at all, leaving skin looking velvety.

Yes. Our baked foundations melt and blend into your skin, so it's easy to use with your desired liquid foundation. You may wish to apply concealer first, then top with your baked foundation as the second step.

Our travel-friendly Kabuki Brush family is always a safe bet for applying our baked foundations. Try the Retractable Airbrush Kabuki Brush for fuller coverage and the Retractable Angled Kabuki Brush for customized, buildable coverage. For liquid formulas, use our dense Foundation Brush or Dual-Ended Concealer + Foundation Brush to buff in the formula.

Baked Balance-n-Brighten Color Correcting Foundation, Baked Balance-n-Glow Illuminating Foundation and Baked Double Take Versatile Full Coverage Foundation

For best results, our experts recommend applying one of our Spackle Skin Perfecting Primers before your foundation to help smooth skin.

In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.