Eyeliner, Eyeshadow, Mascara & More

  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 54%
    4.7
    Rated 4.7 out of 5 stars
    295

    All Day Matte Eye Kit (5PC)

    $128.00
    $59.00 $128.00
    Save 54%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    $56.00
    $29.00 $56.00
    Save 48%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 54%
    4.6
    Rated 4.6 out of 5 stars
    359

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $59.00 $128.00
    Save 54%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 48%
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    $56.00
    $29.00 $56.00
    Save 48%
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,961

    Kajal Longwear Eyeliner

    $24.00
    $18.00 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    703

    Kajal Longwear Mascara

    $26.00
    $19.50 $26.00
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
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    4.2
    Rated 4.2 out of 5 stars
    33

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $58.00 $147.00
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  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 68%

    Glam on the Go Face + Eye Palette

    $117.00
    $38.00 $117.00
    Save 68%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    103

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $38.00 $70.00
    Limited Edition - Holiday ⭐
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 47%

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $38.00 $72.00
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  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
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    4.3
    Rated 4.3 out of 5 stars
    2,647

    Under Eye Brightening Duo

    $52.00
    $35.00 $52.00
    Save 33%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
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    Night-n-Day Magnifying Mascara Kit

    $52.00
    $30.00 $52.00
    Save 42%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 38%
    4.3
    Rated 4.3 out of 5 stars
    2,580

    The Under Cover Kit (2PC)

    $52.00
    $32.00 $52.00
    Save 38%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    4.3
    Rated 4.3 out of 5 stars
    503

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $25.00 $45.00
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,780

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $18.00 $24.00
    BEST SELLER
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,230

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $19.50 $26.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    502

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $18.00 $24.00
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    3.9
    Rated 3.9 out of 5 stars
    848

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $18.00 $24.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    692

    Always There Lengthening Mascara

    $26.00
    $19.50 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    734

    Always There Waterproof Mascara

    $26.00
    $19.50 $26.00
  • Best of the Best Baked Palette Tuscan Dreams - soldier
    Best of the Best Baked Palette Tuscan Dreams - Model B&A Party Look Medium
    4.5
    Rated 4.5 out of 5 stars
    242

    Best of the Best Baked Palette Tuscan Dreams

    $114.00
    $58.00 $114.00
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,575

    The Best of the Best Baked Face Palette

    $126.00
    $58.00 $126.00
    BEST SELLER
  • 4.4
    Rated 4.4 out of 5 stars
    257

    Define-n-Tame Brow Lifting Stick

    $20.00
    $15.00 $20.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!