Eyeliner, Eyeshadow, Mascara & More

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Eyebrow

  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 56%
    4.3
    Rated 4.3 out of 5 stars
    543

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $20.00 $45.00
    Save 56%
  • Bright idea Eye Cream - soldier new
    4.6
    Rated 4.6 out of 5 stars
    33

    Bright Idea Collagen-Protecting Eye Cream

    $26.00
    $23.40 $26.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    520

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $12.00 $24.00
    Save 50%
  • 4.4
    Rated 4.4 out of 5 stars
    267

    Define-n-Tame Brow Lifting Stick

    $20.00
    $10.00 $20.00
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,257

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $13.00 $26.00
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    88

    INKcredible Waterproof Brow Pencil

    $24.00
    $12.00 $24.00
  • Bravo Brows Model Macro image in all shades
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    4.3
    Rated 4.3 out of 5 stars
    525

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
    Save 50%
  • Sculpt-n-Stay Brow Gel Soldier
    Save 50%
    4.4
    Rated 4.4 out of 5 stars
    77

    Sculpt-n-Stay Brow Gel

    $20.00
    $10.00 $20.00
    Save 50%
  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.8
    Rated 4.8 out of 5 stars
    45

    Dual-Ended Eye Shadow Brush

    $22.00
    $11.00 $22.00
    NEW
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    252

    All-Over Eyeshadow Brush

    $18.00
    $9.00 $18.00
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
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    4.0
    Rated 4.0 out of 5 stars
    4

    Universal Eyelash Curler

    $18.00
    $9.00 $18.00
    Save 50%
  • Pencil Sharpener Soldier - Open
    Eye + Lip Pencil Sharpener - educational
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    71

    Eye + Lip Pencil Sharpener

    $12.00
    $6.00 $12.00
    Save 50%
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 68%
    5.0
    Rated 5.0 out of 5 stars
    1

    All Day Essential Eye Kit (6PC)

    $184.00
    $59.00 $184.00
    Save 68%
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 59%
    4.8
    Rated 4.8 out of 5 stars
    16

    All Day Eye Kit (5 PC)

    $109.00
    $45.00 $109.00
    Save 59%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 58%
    4.3
    Rated 4.3 out of 5 stars
    2,641

    The Under Cover Kit (2PC)

    $52.00
    $22.00 $52.00
    Save 58%
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    792

    Bold Beauty Kajal Duo

    $50.00
    $22.00 $50.00
    Save 56%
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    3.8
    Rated 3.8 out of 5 stars
    42,313

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Save 71%
    3.8
    Rated 3.8 out of 5 stars
    43,395

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Save 71%
  • Seasonless Staples Reigning Rose Soldier
    Save 67%
    4.5
    Rated 4.5 out of 5 stars
    112

    Seasonless Staples Reigning Rose 14 Multi-Finish Eyeshadows

    $45.00
    $14.99 $45.00
    Save 67%
  • shades
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    317

    Just Swipe Cream Eyeshadow

    $23.00
    $8.99 $23.00
    Save 61%
  • Always There Lengthening Mascara Classic + Waterproof Duo
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    2,123

    Always There Lengthening Mascara Classic + Waterproof Duo

    $52.00
    $26.00 $52.00
    Save 50%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.5
    Rated 4.5 out of 5 stars
    359

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    NEW
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,597

    The Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    BEST SELLER
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    JOIN THE WAITLIST
    4.2
    Rated 4.2 out of 5 stars
    313

    Spackle Illuminating Under Eye Primer

    $24.00
    $12.00 $24.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!