Eyeliner, Eyeshadow, Mascara & More

  • Draper James x Laura Geller Full Collection soldier
    LIMITED EDITION
    5.0
    Rated 5.0 out of 5 stars
    19

    Draper James x Laura Geller Full Collection

    $142.00
    $89.00 $142.00
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    LIMITED EDITION
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    119

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
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  • Kajal Longwear Mascara soldier- black
    4.5
    Rated 4.5 out of 5 stars
    1,183

    Kajal Longwear Mascara

    $26.00
    $26.00
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  • Best of the Best Cream Full Face Basics Soldier
    Save 71%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    150

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
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  • Baked Icons Complete Full Face Palette - soldier
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    332

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
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  • Line Smoother Targeted Fine Line Filler - soldier
    LIMITED SUPPLY
    3.5
    Rated 3.5 out of 5 stars
    244

    Line Smoother Fine Line Blurring Primer

    $45.00
    $45.00
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    LIMITED SUPPLY
  • Always There Mascara Soldier
    3.6
    Rated 3.6 out of 5 stars
    845

    Always There Lengthening Mascara

    $26.00
    $26.00
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  • Always there mascara waterproof - soldier
    4.0
    Rated 4.0 out of 5 stars
    903

    Always There Waterproof Mascara

    $26.00
    $26.00
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  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    4.8
    Rated 4.8 out of 5 stars
    64

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $26.00
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  • Define-n-Tame Brow Lifting Stick Soldier - Dark Brown
    4.5
    Rated 4.5 out of 5 stars
    416

    Define-n-Tame Brow Lifting Stick

    $20.00
    $20.00
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  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    4.7
    Rated 4.7 out of 5 stars
    182

    INKcredible Waterproof Brow Pencil

    $24.00
    $24.00
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  • Bravo Brows Pencil oldier- taupe
    4.3
    Rated 4.3 out of 5 stars
    676

    Bravo Brows Soft Pencil + Brush

    $22.00
    $22.00
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  • The Under Cover Kit soldier - light
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    4.3
    Rated 4.3 out of 5 stars
    3,538

    Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
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  • Blend Away Berry & Bright 8 Multi-Finish Eyeshadows clearance
    Save 56%
    4.7
    Rated 4.7 out of 5 stars
    118

    Blend Away Berry & Bright 8 Multi-Finish Eyeshadows

    $25.00
    $10.99 $25.00
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  • Fenty shot
    Save 52%
    4.4
    Rated 4.4 out of 5 stars
    385

    Just Swipe Cream Eyeshadow

    $23.00
    $10.99 $23.00
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  • The Best of the Best Tuscan Dreams Soldier
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    534

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
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  • BOTB Soldier
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,807

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
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    Save 61%
  • Glam on the Go Face + Eye Palette soldier
    Save 82%
    4.6
    Rated 4.6 out of 5 stars
    121

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $20.99 $117.00
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    Save 82%
  • Line Smoother Full Face Kit (3PC) Soldier
    Save 46%
    3.7
    Rated 3.7 out of 5 stars
    29

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
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    Save 46%
  • Always There Lengthening Mascara Classic + Waterproof Duo
    Save 60%
    3.8
    Rated 3.8 out of 5 stars
    2,458

    Always There Lengthening Mascara Classic + Waterproof Duo

    $52.00
    $20.99 $52.00
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    Save 60%
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties . Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!