Eyeliner, Eyeshadow, Mascara & More

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Eyebrow

  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    921

    Kajal Longwear Mascara

    $26.00
    $17.00 $26.00
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    NEW
    3.4
    Rated 3.4 out of 5 stars
    88

    Line Smoother Fine Line Blurring Primer

    $45.00
    $36.00 $45.00
    NEW
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.6
    Rated 4.6 out of 5 stars
    90

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
    Save 83%
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    NEW
    4.0
    Rated 4.0 out of 5 stars
    12

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
    NEW
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    Save 71%
    New dotwhack in red
    4.9
    Rated 4.9 out of 5 stars
    8

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
    Save 71%
  • Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    143

    Baked Icons Complete Full Face Palette

    $146.00
    $55.00 $146.00
    Save 62%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    793

    Always There Lengthening Mascara

    $26.00
    $16.00 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    Save 38%
    4.0
    Rated 4.0 out of 5 stars
    818

    Always There Waterproof Mascara

    $26.00
    $16.00 $26.00
    Save 38%
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    21

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $13.00 $26.00
    Save 50%
  • 4.5
    Rated 4.5 out of 5 stars
    361

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    120

    INKcredible Waterproof Brow Pencil

    $24.00
    $15.00 $24.00
  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    588

    Bravo Brows Soft Pencil + Brush

    $22.00
    $13.00 $22.00
  • All-Over Eyeshadow Brush Soldier
    Laura Geller Endless Eyes 3 Piece Kit lifestyle image of model applying eyeshadow
    4.8
    Rated 4.8 out of 5 stars
    257

    All-Over Eyeshadow Brush

    $18.00
    $11.00 $18.00
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    4.5
    Rated 4.5 out of 5 stars
    22

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    3,099

    Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
    Save 50%
  • shades
    Save 57%
    4.4
    Rated 4.4 out of 5 stars
    356

    Just Swipe Cream Eyeshadow

    $23.00
    $9.99 $23.00
    Save 57%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    441

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    Save 57%
  • BOTB B&A Charlotte
    Award winning badge image
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,706

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
    JOIN THE WAITLIST
    4.7
    Rated 4.7 out of 5 stars
    23

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!