Best Sellers

  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 74%
    4.5
    Rated 4.5 out of 5 stars
    4,743

    The Complete Baked Starter Kit (8 PC)

    £327.00
    £85.00 £327.00
    Save 74%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 66%
    3.8
    Rated 3.8 out of 5 stars
    42,360

    Baked Starter Kit - Tuscan Dreams (3 PC)

    £176.00
    £59.00 £176.00
    Save 66%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 46%
    3.8
    Rated 3.8 out of 5 stars
    46,128

    Baked Balance-n-Brighten Color Correcting Foundation

    £35.00
    £19.00 £35.00
    Save 46%
  • cult classics main hero
    Cult Classics B&A Medium
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    Save 69%
    3.9
    Rated 3.9 out of 5 stars
    6,930

    Cult Classics Full Face Kit (6 PC)

    £178.00
    £55.00 £178.00
    Save 69%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 71%
    4.1
    Rated 4.1 out of 5 stars
    11,580

    Baked Starter Kit (3PC)

    £188.00
    £54.00 £188.00
    Save 71%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
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    Save 46%
    3.9
    Rated 3.9 out of 5 stars
    5,954

    Double Take Baked Full Coverage Foundation

    £35.00
    £19.00 £35.00
    Save 46%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 46%
    4.0
    Rated 4.0 out of 5 stars
    6,281

    Baked Balance-n-Glow Illuminating Foundation

    £35.00
    £19.00 £35.00
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  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
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    3.9
    Rated 3.9 out of 5 stars
    63,341

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    £118.00
    £40.00 £118.00
    Save 66%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.6
    Rated 4.6 out of 5 stars
    317

    The Best of the Best Tuscan Dreams

    £114.00
    £45.00 £114.00
    NEW
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Award Winning Image
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    4.5
    Rated 4.5 out of 5 stars
    5,177

    Mature Skin Must-Haves (6 PC)

    £256.00
    £76.00 £256.00
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  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,533

    The Best of the Best Baked Face Palette

    £126.00
    £41.00 £126.00
    BEST SELLER
  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,660

    Spackle Skin Perfecting Primer

    £33.00
    From £18.00 £33.00
    BEST SELLER
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
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    4.4
    Rated 4.4 out of 5 stars
    2,982

    Jelly Balm Hydrating Lip Color

    £22.00
    £13.00 £22.00
    BEST SELLER
  • The Wonder Balm - soldier
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.6
    Rated 4.6 out of 5 stars
    156

    The Wonder Balm

    £29.00
    £18.00 £29.00
    NEW
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
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    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,842

    Kajal Longwear Eyeliner

    £22.00
    £13.00 £22.00
    BEST SELLER
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,315

    The Ideal Fix Concealer

    £26.00
    £16.00 £26.00
    BEST SELLER
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 58%
    3.7
    Rated 3.7 out of 5 stars
    4,583

    The Foundationals Kit - Natural Finish (2PC)

    £62.00
    £26.00 £62.00
    Save 58%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
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    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,290

    Baked Blush-n-Brighten Marbleized Blush

    £29.00
    £16.00 £29.00
    BEST SELLER
  • Serum Blush Cheek Tint Soldier in Practical Pink
    Serum Blush Cheek Tint Model B&A with Full Look in Blushing Berry
    Laura Geller Serum Blush Benefits
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    4.1
    Rated 4.1 out of 5 stars
    1,716

    Serum Blush Cheek Tint

    £28.00
    £14.00 £28.00
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  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,724

    INKcredible Waterproof Gel Eyeliner Pencil

    £22.00
    £13.00 £22.00
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  • mature skin basics fair
    BNB Model B&A Older Model - Light
    Award winning badges image
    Save 60%
    4.3
    Rated 4.3 out of 5 stars
    4,890

    Mature Skin Basics Kit (3 PC)

    £102.00
    £41.00 £102.00
    Save 60%
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!