Best Sellers
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
45,835

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Starter Kit Soldier Image
baked starter kit B&A
Save 65% #1 Seller
4.1
Rated 4.1 out of 5 stars
11,484

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $65.00 ( 34 % Off) $188.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
New Best Seller
3.8
Rated 3.8 out of 5 stars
41,941

Baked Starter Kit - Tuscan Dreams

Includes: Best of the Best Tuscan Dreams Palette, Foundation & Brush
$103.00 $69.00 ( 33 % Off) $176.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Sellers Promotional Image

Find Your Shade in Seconds!

Get matched to the right foundation for your skin, shade and all!

FIND YOUR SHADE
Best Seller
4.4
Rated 4.4 out of 5 stars
8,223

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $19.20 ( 40 % Off)
Select Blush Shade Ethereal Rose (Natural Finish) lavender & soft pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Sunlit Rose (Satin Finish) gold & cool pink Tropic Hues (Satin Finish) coral, gold & pink Cherry Custard (Satin Finish) warm rose & bright pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Beachy Horizon (Natural Finish) Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Natural Finish) Sunswept (Satin Finish) bronze, copper & pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Tropical Peach (Natural Finish) Summer Orchid (Natural Finish)bright pink, raspberry & champagne
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Save 59% Best Seller
3.9
Rated 3.9 out of 5 stars
62,915

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,882

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Bliss x LG Mature Skin Must-Haves Soldier
Bliss x LG Mature Skin Must-Haves model B&A
Bliss x LG Mature Skin Must-Haves award image
Save 67%
4.4
Rated 4.4 out of 5 stars
5,079

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $84.00 ( 44 % Off) $256.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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double take baked full coverage foundation soldier image
Best Seller
3.9
Rated 3.9 out of 5 stars
5,858

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.0
Rated 4.0 out of 5 stars
6,229

Baked Balance-n-Glow Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,892

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $14.40 ( 40 % Off)
Select Shade Pink About It warm pink Sugar & Spice warm nude Plum Happy plum brown Sheerly Amazing sheer neutral In the Buff neutral pink Just Peachy peach pink Jammin' plum berry Cocoa Motion light caramel Figger Than Life berry pink Terracotta Go dusty rose Brick House red berry Very Black Cherry berry brown A Latte Love rosy brown
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Best Sellers Promotional Image
Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Best Seller
4.3
Rated 4.3 out of 5 stars
2,778

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Deep Black Kohl dark black Soft Black Kohl light black Smoky Quartz Kohl smoky brown Royal Quartz Kohl chestnut brown Smoky Plum Kohl smoky deep mauve Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Soft Slate Kohl classic taupe Khaki Kohl light brown Midnight Blue Kohl deep blue Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Clove Kohl pale gold Antique Bronze Kohlgolden brown
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The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Best Seller
4.4
Rated 4.4 out of 5 stars
4,487

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $45.00 ( 34 % Off) $126 VALUE
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New Best Seller
4.6
Rated 4.6 out of 5 stars
294

The Best of the Best Tuscan Dreams

Includes Blush, Bronzer, Highlighters & Eyeshadows
$69.00 $49.00 ( 28 % Off) $114 VALUE
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Best Seller
4.3
Rated 4.3 out of 5 stars
2,266

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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foundationals natural finish soldier image golden medium
Save 55% Best Seller
3.7
Rated 3.7 out of 5 stars
4,572

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,678

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $14.40 ( 40 % Off)
Select Shade Smoky Night Olive My Love Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Spackle Skin Perfecting Primer Award Winning Image
Best Seller
4.4
Rated 4.4 out of 5 stars
1,622

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$21.60 - $22.80
Select Shade Broad Spectrum Sunscreen SPF 30 universal sun protection Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,031

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $21.60 ( 40 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,355

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $14.40 ( 40 % Off)
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Best Seller
4.4
Rated 4.4 out of 5 stars
1,285

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00 $14.40 ( 40 % Off)
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Makeup Made Simple Kit (3PC) Soldier
Save 60% Best Seller
3.8
Rated 3.8 out of 5 stars
2,722

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $39.00 ( 33 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 50% Best Seller
3.9
Rated 3.9 out of 5 stars
6,565

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.
$68.00 $38.00 ( 44 % Off) $76.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.6
Rated 4.6 out of 5 stars
345

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$9.24 - $14.40
Select Shade Retractable Angled Kabuki Brush travel-friendly brush for precise application Retractable Airbrush Kabuki Brush travel-friendly foundation brush Full Coverage Foundation Blending Brush applies baked & liquid foundations Angled Blush Brush sculpts your cheekbones Dual-Ended Eyeshadow Brush blends colors effortlessly Dual-Ended Blush + Bronzer Brush sculpts and blends your favorite shades Setting Powder Brush sets for long-lasting makeup Face + Body Brush a radiant glow from head to toe Angled Precision Concealer Brush covers with precision Dual-Ended Highlighter Brush customize your glow Full Face Powder Brush sets with the perfect amount of powder Foundation Brush buffs and blends liquid or cream foundations All-Over Eyeshadow Brush maximum eyeshadow pay-off
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Save 64%
4.3
Rated 4.3 out of 5 stars
8,531

New Icons Kit (6 PC)

Includes: Foundation, Primer, Eyeshadow, Blush, Lipstick, & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $181.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 60% Best Seller
3.9
Rated 3.9 out of 5 stars
56,026

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $38.00 ( 35 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Starter Kit Full Coverage Soldier
Save 65% Best Seller
4.0
Rated 4.0 out of 5 stars
306

Baked Starter Kit - Full Coverage (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $65.00 ( 34 % Off) $188.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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mature skin basics fair soldier image
Save 61% Best Seller
4.3
Rated 4.3 out of 5 stars
4,817

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $40.00 ( 46 % Off) $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 55% Best Seller
4.0
Rated 4.0 out of 5 stars
6,042

Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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baked balance n brighten soldier image
Save 55% Best Seller
4.0
Rated 4.0 out of 5 stars
6,478

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Bliss x LG Under Eye Brightening Duo soldier
Ideal Fix model B&A in shade fair
Ideal Fix 7 model shade grid
Save 44% Best Seller
4.3
Rated 4.3 out of 5 stars
2,464

Under Eye Brightening Duo

Includes brightening eye gel and long-wear concealer
$39.00 $29.00 ( 25 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Bliss x LG The Essentials Kit Soldier
Bliss x LG The Essentials Kit lifestyle layflat
Save 47% Best Seller
4.5
Rated 4.5 out of 5 stars
221

The Essentials Kit

Includes: Cleanser, Moisturizer & Eye Cream
$54.00 $36.00 ( 33 % Off) $68.00 VALUE
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Bliss x LG Eye Do All Things Brightening Eye Gel soldier
Bliss x LG Eye Do All Things Brightening Eye Gel lifestyle image with texture
4.1
Rated 4.1 out of 5 stars
122

Eye Do All Things Brightening Eye Gel

Brighten up the look of tired eyes and dark circles
$24.00 $21.60 ( 10 % Off)
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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is baked makeup?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.

Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.

Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.

Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!