Best Sellers

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    46,811

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $19.00 $38.00
    Save 50%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    6,395

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    From $18.00 $38.00
    Save 53%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,179

    Double Take Baked Full Coverage Foundation

    $38.00
    $19.00 $38.00
    Save 50%
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    7,013

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    64,504

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    6,941

    Light and Full Coverage Kit (2 PC)

    $76.00
    $32.00 $76.00
    Save 58%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 57%
    3.8
    Rated 3.8 out of 5 stars
    2,810

    Makeup Made Simple Kit (3PC)

    $102.00
    $44.00 $102.00
    Save 57%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 56%
    3.7
    Rated 3.7 out of 5 stars
    4,663

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,676

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 64%
    4.1
    Rated 4.1 out of 5 stars
    11,827

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    47,887

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Daily Routine Awards Image
    Save 59%
    4.0
    Rated 4.0 out of 5 stars
    57,604

    The 40+ Club Kit (3PC)

    $96.00
    $39.00 $96.00
    Save 59%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    43,405

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    45,370

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    48,528

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    7,728

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $69.00 $176.00
    Save 61%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!