Best Sellers

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
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    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    46,109

    Baked Balance-n-Brighten Color Correcting Foundation

    $54.00
    $27.00 $54.00
    Save 50%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 56%
    4.1
    Rated 4.1 out of 5 stars
    11,571

    Baked Starter Kit (3PC)

    $188.00
    $83.00 $188.00
    Save 56%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    5,948

    Double Take Baked Full Coverage Foundation

    $54.00
    $27.00 $54.00
    Save 50%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    Save 50%
    4.0
    Rated 4.0 out of 5 stars
    6,277

    Baked Balance-n-Glow Illuminating Foundation

    $54.00
    $27.00 $54.00
    Save 50%
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 53%
    3.9
    Rated 3.9 out of 5 stars
    6,927

    Cult Classics Full Face Kit (6 PC)

    $178.00
    $84.00 $178.00
    Save 53%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
    Save 47%
    3.9
    Rated 3.9 out of 5 stars
    63,311

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $118.00
    $62.00 $118.00
    Save 47%
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Award Winning Image
    Save 54%
    4.4
    Rated 4.4 out of 5 stars
    5,169

    Mature Skin Must-Haves (6 PC)

    $256.00
    $118.00 $256.00
    Save 54%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,308

    The Ideal Fix Concealer

    $40.00
    $24.00 $40.00
    BEST SELLER
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 35%
    3.7
    Rated 3.7 out of 5 stars
    4,582

    The Foundationals Kit - Natural Finish (2PC)

    $62.00
    $40.00 $62.00
    Save 35%
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,367

    Retractable Airbrush Kabuki Brush

    $34.00
    $19.00 $34.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,307

    Retractable Angled Kabuki Brush

    $34.00
    $19.00 $34.00
    BEST SELLER
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 44%
    3.8
    Rated 3.8 out of 5 stars
    2,736

    Makeup Made Simple Kit (3PC)

    $98.00
    $55.00 $98.00
    Save 44%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Award winning badges image
    Save 37%
    4.0
    Rated 4.0 out of 5 stars
    6,667

    Light and Full Coverage Kit (2 PC)

    $76.00
    $48.00 $76.00
    Save 37%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    354

    Brush Bestsellers

    $23.00
    From $13.00 $23.00
    BEST SELLER
  • New Icons - B&A - Light
    Award winning badges image
    Save 49%
    4.3
    Rated 4.3 out of 5 stars
    8,660

    New Icons Kit (6 PC)

    $181.00
    $93.00 $181.00
    Save 49%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Daily Routine Awards Image
    Save 43%
    3.9
    Rated 3.9 out of 5 stars
    56,429

    The 40+ Club Kit (3PC)

    $94.00
    $54.00 $94.00
    Save 43%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    4.1
    Rated 4.1 out of 5 stars
    325

    Baked Starter Kit - Full Coverage (3PC)

    $188.00
    $83.00 $188.00
    Save 56%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 35%
    4.0
    Rated 4.0 out of 5 stars
    6,533

    The Foundationals Kit - Satin Finish (2PC)

    $62.00
    $40.00 $62.00
    Save 35%
  • Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 44%
    3.9
    Rated 3.9 out of 5 stars
    47,598

    The Wonder Balm Heroes Kit (5PC)

    $148.00
    $83.00 $148.00
    Save 44%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 29%
    3.9
    Rated 3.9 out of 5 stars
    47,065

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $118.00
    $84.00 $118.00
    Save 29%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 30%
    3.8
    Rated 3.8 out of 5 stars
    44,619

    The Pro-Aging Kit (4PC)

    $120.00
    $84.00 $120.00
    Save 30%
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!