#1 Seller
3.8
Rated 3.8 out of 5 stars
44,383

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $21.28 ( 44 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% New
3.9
Rated 3.9 out of 5 stars
53,846

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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#1 Seller
4.0
Rated 4.0 out of 5 stars
10,742

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $59.00 ( 40 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
6,645

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $62.00 ( 43 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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3.9
Rated 3.9 out of 5 stars
5,384

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $18.75 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
60,667

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $45.00 ( 40 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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3.8
Rated 3.8 out of 5 stars
2,660

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.6
Rated 4.6 out of 5 stars
299

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$8.96 - $14.56
Select Shade Retractable Angled Kabuki Brush travel-friendly brush for precise application Retractable Airbrush Kabuki Brush travel-friendly foundation brush Angled Blush Brush sculpts your cheekbones Full Coverage Foundation Blending Brush applies baked & liquid foundations Dual-Ended Eyeshadow Brush blends colors effortlessly Dual-Ended Blush + Bronzer Brush sculpts and blends your favorite shades Concealer + Foundation Brush blends liquid or powder All-Over Eyeshadow Brush maximum eyeshadow pay-off Full Face Powder Brush sets with the perfect amount of powder Angled Precision Concealer Brush covers with precision Foundation Brush buffs and blends liquid or cream foundations Dual-Ended Setting Powder Brush layer powders Classic Bronzer Brushsculpts and defines
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,261

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $13.44 ( 44 % Off)
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3.7
Rated 3.7 out of 5 stars
4,526

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.0
Rated 4.0 out of 5 stars
6,178

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain (Balance-n-Glow) Fair (Balance-n-Glow) Light (Balance-n-Glow) Medium (Balance-n-Glow) Golden Medium (Balance-n-Glow) Sand (Balance-n-Glow) Tan (Balance-n-Glow) Deep (Balance-n-Glow) Toffee (Balance-n-Glow)
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4.0
Rated 4.0 out of 5 stars
5,954

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $21.28 ( 44 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.2
Rated 4.2 out of 5 stars
2,036

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $15.68 ( 44 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Join the Waitlist
4.4
Rated 4.4 out of 5 stars
4,734

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $99.00 ( 34 % Off) $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
Join the Waitlist New
3.8
Rated 3.8 out of 5 stars
45,196

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST

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Frequently
Asked Questions

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our 3PC Face the Day Kit, which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is baked makeup?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.

Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.

Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.

Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!