Top Sellers

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    3.9
    Rated 3.9 out of 5 stars
    47,403

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    1,073

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    65,862

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
    Save 60%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,762

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $21.33 $32.00
    BEST SELLER
  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,802

    Spackle Skin Perfecting Primer

    $38.00
    $22.67 $38.00
    BEST SELLER
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 66%
    4.4
    Rated 4.4 out of 5 stars
    5,381

    Mature Skin Must-Haves (6 PC)

    $258.00
    $89.00 $258.00
    Save 66%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    4.0
    Rated 4.0 out of 5 stars
    6,504

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $22.80 $38.00
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    387

    Brush Bestsellers

    $18.00
    From $9.90 $18.00
    BEST SELLER
  • Eye Do All Things Brightening Eye Gel - soldier new
    Eye Do All Things Brightening Eye Gel - benefits
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    164

    Eye Do All Things Brightening Eye Gel

    $24.00
    $21.60 $24.00
    BEST SELLER
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,204

    Kajal Longwear Eyeliner

    $24.00
    $16.00 $24.00
    BEST SELLER
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    69,014

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Under Eye Brightening Duo - light
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    2,809

    Under Eye Brightening Duo

    $52.00
    $26.00 $52.00
    Save 50%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    48,130

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $25.00 $64.00
    Save 61%
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,423

    Retractable Airbrush Kabuki Brush

    $26.00
    $15.20 $26.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    779

    Kajal Longwear Mascara

    $26.00
    $17.33 $26.00
  • Bliss x LG On the Bright Side Vitamin C Kit soldier
    Save 40%
    4.6
    Rated 4.6 out of 5 stars
    172

    On the Bright Side Vitamin C Kit (3 PC)

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    $49.00 $82.00
    Save 40%
  • New Icons - B&A - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    9,735

    New Icons Kit (6 PC)

    $185.00
    $72.00 $185.00
    Save 61%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    21

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    66,546

    Baked Starter Kit (3PC)

    $190.00
    $66.00 $190.00
    Save 65%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,588

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.5
    Rated 4.5 out of 5 stars
    308

    The Wonder Balm

    $32.00
    $21.33 $32.00
    NEW
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!