Baked Foundation, Blush, Eyeshadow & More

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
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    #1 SELLER
    3.9
    Rated 3.9 out of 5 stars
    46,554

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $28.50 $38.00
    #1 SELLER
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Daily Routine Awards Image
    Save 39%
    3.7
    Rated 3.7 out of 5 stars
    4,636

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $39.00 $64.00
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  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Baked Gelato Swirl Illuminator Gilded Honey - Model B&A
    Baked Gelato Swirl Illuminator Gilded Honey - Model Light and Deep
    BEST SELLER

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    $21.00 $28.00
    BEST SELLER
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    41,844

    Holiday Baked Starter Kit (4PC)

    $204.00
    $89.00 $204.00
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  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 47%
    3.9
    Rated 3.9 out of 5 stars
    55,351

    Holiday Daily Routine Kit (5PC)

    $146.00
    $78.00 $146.00
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  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,576

    The Best of the Best Baked Face Palette

    $126.00
    $58.00 $126.00
    BEST SELLER
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
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    Save 58%
    4.1
    Rated 4.1 out of 5 stars
    11,767

    Baked Starter Kit (3PC)

    $190.00
    $79.00 $190.00
    Save 58%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 39%
    4.0
    Rated 4.0 out of 5 stars
    6,319

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $39.00 $64.00
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  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,112

    Double Take Baked Full Coverage Foundation

    $38.00
    $28.50 $38.00
    BEST SELLER
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
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    Save 39%
    4.0
    Rated 4.0 out of 5 stars
    6,858

    Light and Full Coverage Kit (2 PC)

    $76.00
    $46.00 $76.00
    Save 39%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    63,998

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $60.00 $120.00
    Save 50%
  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
    Save 51%
    4.2
    Rated 4.2 out of 5 stars
    15,941

    Daily Routine Full Coverage Kit (4 PC)

    $122.00
    $60.00 $122.00
    Save 51%
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    6,988

    Cult Classics Full Face Kit (6 PC)

    $180.00
    $79.00 $180.00
    Save 56%
  • Cult Classics Full Coverage Kit soldier in Golden Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Save 57%
    4.5
    Rated 4.5 out of 5 stars
    11

    Cult Classics Full Coverage Kit (6 PC)

    $182.00
    $79.00 $182.00
    Save 57%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,419

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $24.00 $32.00
    BEST SELLER
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $24.00 $32.00
    Limited Edition - Holiday ⭐
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Daily Routine Awards Image
    Save 46%
    4.0
    Rated 4.0 out of 5 stars
    57,107

    The 40+ Club Kit (3PC)

    $96.00
    $52.00 $96.00
    Save 46%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Award winning badges image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    42,960

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $79.00 $178.00
    Save 56%
  • The Holiday Pro-Aging Kit Soldier
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    54,202

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $89.00 $204.00
    Save 56%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 47%
    3.8
    Rated 3.8 out of 5 stars
    2,787

    Makeup Made Simple Kit (3PC)

    $100.00
    $53.00 $100.00
    Save 47%
  • mature skin basics fair
    BNB Model B&A Older Model - Light
    Award winning badges image
    Save 55%
    4.3
    Rated 4.3 out of 5 stars
    5,011

    Mature Skin Basics Kit (3 PC)

    $103.00
    From $46.00 $103.00
    Save 55%
  • Home + Away Balance-n-Brighten Soldier in Light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 37%
    4.2
    Rated 4.2 out of 5 stars
    784

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $39.00 $62.00
    Save 37%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,358

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $28.50 $38.00
    BEST SELLER
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 39%
    4.0
    Rated 4.0 out of 5 stars
    6,633

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $39.00 $64.00
    Save 39%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!