Baked Foundation, Blush, Eyeshadow & More

  • Blush-n-Bronze - Soldier - Rose Bronze
    Baked Blush-n-Bronze Marbleized 2-in-1 model grid in Rose Bronze
    Baked Blush-n-Bronze benefits on model
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    953

    Baked Blush-n-Bronze Marbleized 2-in-1

    $34.00
    $17.00 $34.00
    Save 50%
  • Baked Body Frosting Soldier in Tahitian Glow
    Baked Body Frosting model b&a in tahitian glow
    Baked body frosting face & body glow vacation edition benefits
    Save 58%
    4.6
    Rated 4.6 out of 5 stars
    373

    Baked Body Frosting Face & Body Glow

    $43.00
    $17.99 $43.00
    Save 58%
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,392

    Retractable Airbrush Kabuki Brush

    $26.00
    $13.00 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,344

    Retractable Angled Kabuki Brush

    $26.00
    $13.00 $26.00
    BEST SELLER
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    365

    Brush Bestsellers

    $18.00
    From $9.00 $18.00
    BEST SELLER
  • blending beauties brush - soldier
    Laura Geller Blending Beauties includes Face Powder Brush and Retractable Airbrush Kabauki Brush
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    358

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $20.00 $46.00
    BEST SELLER
  • Dual-Ended Concealer + Foundation Brush
    Save 67%
    4.6
    Rated 4.6 out of 5 stars
    152

    Dual-Ended Concealer + Foundation Brush

    $21.00
    $6.99 $21.00
    Save 67%
  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    302

    Full Face Powder Brush

    $24.00
    $12.00 $24.00
  • angled blush brush - soldier
    Angled Blush Brush - How to Use
    Laura Geller Angled Blush Brush product benefits
    4.7
    Rated 4.7 out of 5 stars
    414

    Angled Blush Brush

    $24.00
    $12.00 $24.00
  • Baked Natural Glow Highlighter Duo Soldier
    JOIN THE WAITLIST
    4.4
    Rated 4.4 out of 5 stars
    163

    Baked Natural Glow Highlighter Duo

    $45.00
    $17.99 $45.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!