All Products

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    #1 SELLER
    3.9
    Rated 3.9 out of 5 stars
    46,527

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
    #1 SELLER
  • Holiday Baked Starter Kit (4PC) - fair
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    3.8
    Rated 3.8 out of 5 stars
    41,818

    Holiday Baked Starter Kit (4PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
    Daily Routine Awards Image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    63,960

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    55,322

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 68%

    Glam on the Go Face + Eye Palette

    $117.00
    $38.00 $117.00
    Save 68%
  • Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Soldier
    Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Lifestyle
    Save 10%

    Gilmore Girls x Bliss Bright Idea Vitamin C Serum + Moisturizer Duo

    $36.00
    $32.40 $36.00
    Save 10%
  • Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Lifestyle
    Save 10%

    Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband

    $24.00
    $21.60 $24.00
    Save 10%
  • Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Soldier
    Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Lifestyle
    NEW

    Gilmore Girls x Bliss Lemon & Sage Body Butter Maximum Moisture Cream

    $18.00
    $16.20 $18.00
    NEW
  • Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - Soldier
    Bliss x Gilmore Girls Pumpkin Powerhouse Soothing & Exfoliating Lip Mask - B/A
    NEW

    Gilmore Girls x Bliss Pumpkin Powerhouse Soothing & Exfoliating Lip Mask

    $15.00
    $13.50 $15.00
    NEW
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    109

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    $56.00
    $28.00 $56.00
    Save 50%
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 62%
    3.9
    Rated 3.9 out of 5 stars
    6,988

    Cult Classics Full Face Kit (6 PC)

    $180.00
    $69.00 $180.00
    Save 62%
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 62%
    4.7
    Rated 4.7 out of 5 stars
    294

    All Day Matte Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    359

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Limited Edition - Holiday ⭐
    4.6
    Rated 4.6 out of 5 stars
    103

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $35.00 $70.00
    Limited Edition - Holiday ⭐
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    7,538

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $176.00
    $69.00 $176.00
    Save 61%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 67%
    4.2
    Rated 4.2 out of 5 stars
    33

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $49.00 $147.00
    Save 67%
  • The Holiday Pro-Aging Kit Soldier
    Save 67%
    3.9
    Rated 3.9 out of 5 stars
    54,173

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $67.50 $204.00
    Save 67%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    Limited Edition - Holiday ⭐
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 50%

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $26.00 $52.00
    Save 50%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,096

    Double Take Baked Full Coverage Foundation

    $38.00
    $22.80 $38.00
    BEST SELLER
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!