Best Seller #1 Seller
3.8
Rated 3.8 out of 5 stars
44,447

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 64% #1 Seller
4.0
Rated 4.0 out of 5 stars
10,784

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% Best Seller
3.9
Rated 3.9 out of 5 stars
60,766

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,662

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
5,404

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.0
Rated 4.0 out of 5 stars
5,975

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% New
3.9
Rated 3.9 out of 5 stars
53,928

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 50%
3.9
Rated 3.9 out of 5 stars
6,049

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.
$68.00 $38.00 ( 44 % Off) $76.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Join the Waitlist New
3.8
Rated 3.8 out of 5 stars
45,266

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 55% Best Seller
3.7
Rated 3.7 out of 5 stars
4,526

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.4
Rated 4.4 out of 5 stars
1,703

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $17.00 ( 50 % Off)
Select Foundation Shade Porcelain/Fair Light Light/Medium Medium Medium/Deep Deep
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Save 57% Best Seller
3.8
Rated 3.8 out of 5 stars
2,661

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.0
Rated 4.0 out of 5 stars
1,224

Double Take Liquid Foundation

Our buildable medium-to-full coverage foundation lets you perfect with precision!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep
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4.2
Rated 4.2 out of 5 stars
461

Baked to Go Balance-n-Brighten

Great for travel!
$24.00 $12.00 ( 50 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Save 52% #1 Seller
4.2
Rated 4.2 out of 5 stars
757

Home + Away Balance-n-Brighten Foundation Kit (2PC)

Includes: Full-Sized & Travel Foundation
$45.00 $30.00 ( 33 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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4.4
Rated 4.4 out of 5 stars
372

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!
$38.00 $19.00 ( 50 % Off)
Select Foundation Shade Fair Light Medium Golden Medium Sand Deep
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Save 55% Best Seller
4.0
Rated 4.0 out of 5 stars
6,200

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain (Balance-n-Glow) Fair (Balance-n-Glow) Light (Balance-n-Glow) Medium (Balance-n-Glow) Golden Medium (Balance-n-Glow) Sand (Balance-n-Glow) Tan (Balance-n-Glow) Deep (Balance-n-Glow) Toffee (Balance-n-Glow)
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Frequently
Asked Questions

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.

We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.

Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.

Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.

Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!