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  • Kajal Longwear Eyeliner soldier in Deep Black
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    4.4
    Rated 4.4 out of 5 stars
    4,536

    Kajal Longwear Eyeliner

    $24.00
    $24.00
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    BEST SELLER
  • Laura’s Eye Framing Essentials (3PC) Soldier
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    New dotwhack in red

    Build Your Own: Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

    $72.00
    $36.00 $72.00
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  • INKcredible main soldier
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    4.2
    Rated 4.2 out of 5 stars
    2,221

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $24.00
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    BEST SELLER
  • Swipe-n-Line Instant Eye Perfecting Stick soldier in Classic
    4.2
    Rated 4.2 out of 5 stars
    661

    Swipe-n-Line Cream Eyeshadow Stick & Eyeliner

    $24.00
    $24.00
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  • Bold Beauty Kajal Duo Soldier
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    4.5
    Rated 4.5 out of 5 stars
    1,367

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
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  • Marble Eyes Liner Soldier
    Save 64%
    4.2
    Rated 4.2 out of 5 stars
    288

    Marble Eyes Liner

    $22.00
    $7.99 $22.00
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  • travel size sampler 5pc soldier
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    5.0
    Rated 5.0 out of 5 stars
    20

    Travel-Sized Sampler Kit (5PC)

    $119.00
    $49.00 $119.00
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    JOIN THE WAITLIST
  • Everyday Eye & Lip Kit Soldier
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    4.8
    Rated 4.8 out of 5 stars
    72

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
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Baked Balance-n-Brighten texture image

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!