All Products (NO DOTD)

  • Jelly Balm Nourishing Lip Balm Soldier
    Jelly Balm Nourishing Lip Serum - benefits and ingredient callout
    Save 55%
    4.3
    Rated 4.3 out of 5 stars
    373

    Jelly Balm Nourishing Lip Serum

    $22.00
    $9.99 $22.00
    Save 55%
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    110

    INKcredible Waterproof Brow Pencil

    $24.00
    $14.40 $24.00
  • Italian Marble Glossy Lip Tint Soldier
    Italian Marble Glossy Lip Tint benefits
    Italian Marble Glossy Lip Tint key ingredients
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    94

    Italian Marble Glossy Lip Tint

    $21.00
    $10.50 $21.00
    Save 50%
  • Jelly Glow Peel Gentle Exfoliator soldier
    Jelly Glow Peel Gentle Exfoliator new vs old
    Jelly Glow Peel Gentle Exfoliator benefits plant based
    5.0
    Rated 5.0 out of 5 stars
    1

    Jelly Glow Peel Gentle Exfoliator with Fruit Enzymes

    $15.00
    $13.50 $15.00
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    48,790

    Makeup Made Simple Kit (3PC)

    $102.00
    $45.00 $102.00
    Save 56%
  • Matte Maker Setting Powder Soldier
    Matte Maker Translucent Setting Powder product benefits
    4.5
    Rated 4.5 out of 5 stars
    233

    Matte Maker Translucent Setting Powder

    $32.00
    $19.20 $32.00
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
    Save 67%
    4.3
    Rated 4.3 out of 5 stars
    133

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

    $45.00
    $14.99 $45.00
    Save 67%
  • Marble Eyes Liner - ocean deep
    Marble Eyes Liner Ocean Deep macro eye
    Save 55%
    4.2
    Rated 4.2 out of 5 stars
    254

    Marble Eyes Liner

    $22.00
    $9.99 $22.00
    Save 55%
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 51%
    4.4
    Rated 4.4 out of 5 stars
    5,440

    Love Your Lips Duo

    $45.00
    $22.00 $45.00
    Save 51%
  • lemon and sage body butter - soldier
    lemon and sage body butter - benefits
    4.6
    Rated 4.6 out of 5 stars
    24

    Lemon & Sage Body Butter Moisture Cream

    $18.00
    $16.20 $18.00
  • Lemon & Sage Satin-Skin Body Scrub - soldier
    4.8
    Rated 4.8 out of 5 stars
    12

    Lemon & Sage Satin-Skin Body Scrub

    $22.00
    $19.80 $22.00
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 66%
    4.4
    Rated 4.4 out of 5 stars
    5,499

    Mature Skin Must-Haves (6 PC)

    $258.00
    $89.00 $258.00
    Save 66%
  • Marble Lips Multidimensional Liner Soldier - Rose
    Marble Lips Multidimensional Liner benefits
    4.6
    Rated 4.6 out of 5 stars
    30

    Marble Lips Multidimensional Liner

    $19.00
    $11.40 $19.00
  • Micro Magic Exfoliating Scrub - soldier
    Micro Magic Exfoliating Scrub - ingredients
    4.9
    Rated 4.9 out of 5 stars
    29

    Micro Magic Exfoliating Microdermabrasion Scrub

    $16.00
    $14.40 $16.00
  • Bliss x LG Soapy Suds Bodywash nothing but good stuff
    Bliss x LG Soapy Suds Bodywash key ingredients
    5.0
    Rated 5.0 out of 5 stars
    8

    Lemon & Sage Soapy Suds Body Wash

    $20.00
    $18.00 $20.00
  • Lemon & Sage Luscious Hand Wash with Aloe Soldier
    Lemon & Sage Luscious Hand Wash with Aloe Product Benefits
    5.0
    Rated 5.0 out of 5 stars
    1

    Lemon & Sage Luscious Hand Wash

    $16.00
    $14.40 $16.00
  • Luscious Lips Liquid Lipstick in sugar on taupe
    Luscious Lips Liquid Lipstick product benefits
    3.4
    Rated 3.4 out of 5 stars
    73

    Luscious Lips Liquid Lipstick

    $22.00
    $13.20 $22.00
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 65%
    4.7
    Rated 4.7 out of 5 stars
    33

    Limited Edition Lip Frosting Trio

    $63.00
    $21.99 $63.00
    Save 65%
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    1,176

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $17.99 $52.00
    Save 65%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Save 40%
    4.6
    Rated 4.6 out of 5 stars
    17

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $19.20 $32.00
    Save 40%
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    19

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $13.00 $26.00
    Save 50%
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!