All Products (NO DOTD)

  • Dual-Ended Retractable Lip + Eyeshadow Brush Soldier
    Dual-Ended Retractable Lip + Eyeshadow Brush how to use
    Dual-Ended Retractable Lip + Eyeshadow Brush - Model macro application lip
    Save 40%
    4.2
    Rated 4.2 out of 5 stars
    12

    Dual-Ended Retractable Lip + Eyeshadow Brush

    $24.00
    $14.40 $24.00
    Save 40%
  • Drench & Quench Hydrating Overnight Mask - soldier
    Drench & Quench Hydrating Overnight Mask - benefits
    4.8
    Rated 4.8 out of 5 stars
    5

    Drench & Quench Hydrating Overnight Mask with Hyaluronic Acid & Vegan Collagen

    $18.00
    $16.20 $18.00
  • Hi-Def Glow Illuminator Duo Heart of Gold
    Save 70%
    4.2
    Rated 4.2 out of 5 stars
    131

    Hi-Def Glow Illuminator Duo

    $33.00
    $9.99 $33.00
    Save 70%
  • Full Face Powder Brush - Soldier
    Full Face Powder Brush benefits
    4.1
    Rated 4.1 out of 5 stars
    305

    Full Face Powder Brush

    $24.00
    $14.40 $24.00
  • Glow Hydrate Serum - soldier
    Glow Hydrate Serum - benefits
    4.5
    Rated 4.5 out of 5 stars
    40

    Glow & Hydrate Nourishing Day Serum

    $30.00
    $27.00 $30.00
  • Bliss GLow Rush Soldier
    4.4
    Rated 4.4 out of 5 stars
    10

    Glow Rush Vitamin C Luminous Daily Moisturizer

    $22.50
    $20.25 $22.50
  • Foundation Brush - Soldier
    Full Coverage Foundation Blending Brush benefits with model
    NEW
    4.8
    Rated 4.8 out of 5 stars
    77

    Full Coverage Foundation Blending Brush

    $26.00
    $15.60 $26.00
    NEW
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    58,509

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    38

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.6
    Rated 4.6 out of 5 stars
    75

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
    Save 83%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 66%
    4.5
    Rated 4.5 out of 5 stars
    144

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $23.99 $70.00
    Save 66%
  • Bliss x Gilmore Girls Lemon & Sage Body Butter Maximum Moisture Cream - Soldier
    NEW
    4.6
    Rated 4.6 out of 5 stars
    5

    Gilmore Girls x Bliss Lemon & Sage Body Butter Maximum Moisture Cream

    $18.00
    $16.20 $18.00
    NEW
  • Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Soldier
    Bliss x Gilmore Girls Bright Idea Brightening Serum + Moisturizer Duo - Lifestyle
    Save 39%
    5.0
    Rated 5.0 out of 5 stars
    5

    Gilmore Girls x Bliss Bright Idea Vitamin C Serum + Moisturizer Duo

    $56.00
    $34.00 $56.00
    Save 39%
  • Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
    Save 23%
    5.0
    Rated 5.0 out of 5 stars
    11

    Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband

    $26.00
    $20.00 $26.00
    Save 23%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    4.7
    Rated 4.7 out of 5 stars
    17

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,977

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,517

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,028

    Jelly Balm Hydrating Lip Color

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,550

    Italian Marble Lipstick

    $24.00
    $12.00 $24.00
    BEST SELLER
  • shades
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    351

    Just Swipe Cream Eyeshadow

    $23.00
    $8.99 $23.00
    Save 61%
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    895

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!