All Makeup

  • 5 PC Eye Tools Set soldier
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    5 PC Eye Tools Set

    $78.00
    $20.99 $78.00
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  • On & On Lashes Lengthening Mascara soldier
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    On & On Lashes Lengthening Mascara

    $26.00
    $26.00
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  • Iconic Baked Sculpting Lipstick Candied Petals
    New dotwhack in red

    Iconic Baked Sculpting Lipstick

    $24.00
    $24.00
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  • Full Face Powder Brush - Soldier
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    4.1
    Rated 4.1 out of 5 stars
    308

    Full Face Powder Brush

    $24.00
    $24.00
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  • Hi-Def Glow Illuminator Duo Heart of Gold
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    4.3
    Rated 4.3 out of 5 stars
    149

    Hi-Def Glow Illuminator Duo

    $33.00
    $11.99 $33.00
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  • Laura’s Eye Framing Essentials (3PC) Soldier
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    New dotwhack in red

    Build Your Own: Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

    $72.00
    $36.00 $72.00
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  • Modern Classic Matte Lip Mousse Bare beige

    Modern Classic Matte Lip Mousse

    $21.00
    $8.99 $21.00
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Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.