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Makeup for Mature Skin

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Best Sellers

Best Sellers

Mother's Day Gifts

Foundation

NEW ARRIVALS

PALETTES, KITS, SETS

Good Skin SPF Kit (4PC) medium
Good Skin SPF Kit (4PC) BA
Good Skin SPF Kit (4PC) texture
LIMITED EDITION
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
4

Good Skin SPF Kit (4PC)

$127.00
$59.00 $127.00
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LIMITED EDITION
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
49,660

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$38.00
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BEST SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,465

Double Take Baked Full Coverage Foundation

$38.00
$38.00
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BEST SELLER
Build Your Own Starter Kit soldier

Create Your Own Starter Kit (3PC)

$500.00
$500.00
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Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
71,852

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
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Save 64%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
70,519

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
4.0
Rated 4.0 out of 5 stars
9,037

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
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Save 50%
Train Case Soldier Open
Train Case Benefits
NEW

Train Case

$45.00
$45.00
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NEW
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,582

Baked Blush-n-Brighten Marbleized Blush

$32.00
$32.00 $32.00
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BEST SELLER
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
4.5
Rated 4.5 out of 5 stars
5,100

Jelly Balm Hydrating Lip Color

$24.00
$24.00
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BEST SELLER
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows BA
LIMITED EDITION
5.0
Rated 5.0 out of 5 stars
1

Draper James x Laura Geller Marble-ous Eyes 16 Multi-Fin...

$64.00
$39.00 $64.00
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LIMITED EDITION
Dual-Ended Eyeshadow Brush soldier
Dual-Ended Eyeshadow Brush full face
LIMITED EDITION

Draper James x Laura Geller Dual-Ended Eyeshadow Brush

$22.00
$22.00
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LIMITED EDITION
Mother's Day Baked Blush Limited Edition soldier
Mother's Day Baked Blush Limited Edition BA
LIMITED EDITION

Draper James x Laura Geller Baked Blush Limited Edition

$32.00
$32.00
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LIMITED EDITION
Angled Blush Brush Limited Edition soldier
Angled Blush Brush Limited Edition product benefit
LIMITED EDITION

Draper James x Laura Geller Angled Blush Brush Limited Ed...

$24.00
$24.00
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LIMITED EDITION
Marble-ous Eyes Palette & Brush Set (2PC) soldier
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows BA
LIMITED EDITION

Draper James x Laura Geller Marble-ous Eyes Palette &...

$86.00
$59.00 $86.00
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LIMITED EDITION
Draper James x Laura Geller Full Collection soldier
Mothers day full collection with model
LIMITED EDITION
5.0
Rated 5.0 out of 5 stars
1

Draper James x Laura Geller Full Collection

$142.00
$89.00 $142.00
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LIMITED EDITION
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
49,660

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$38.00
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BEST SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,465

Double Take Baked Full Coverage Foundation

$38.00
$38.00
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BEST SELLER
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 71%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
95

Best of the Best Cream Full Face Basics

$168.00
$49.00 $168.00
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Save 71%
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
4.5
Rated 4.5 out of 5 stars
25

Long-n-Lifted Tubing Mascara

$26.00
$26.00
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Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
49,660

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$38.00
Shop Now
BEST SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,465

Double Take Baked Full Coverage Foundation

$38.00
$38.00
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BEST SELLER
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,954

Baked Balance-n-Glow Illuminating Foundation

$38.00
$38.00
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BEST SELLER
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
BEST SELLER
4.5
Rated 4.5 out of 5 stars
2,392

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$34.00 $34.00
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BEST SELLER
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
BEST SELLER
4.5
Rated 4.5 out of 5 stars
844

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$38.00
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BEST SELLER
Build Your Own Starter Kit soldier

Create Your Own Starter Kit (3PC)

$500.00
$500.00
Shop Now
Train Case Soldier Open
Train Case Benefits
NEW

Train Case

$45.00
$45.00
Shop Now
NEW
Baked Illuminating Face + Body Bronzer Golden Hour Soldier
Baked Illuminating Face + Body Bronzer PDP Application
NEW

Baked Illuminating Face + Body Bronzer

$34.00
$34.00
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NEW
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows BA
LIMITED EDITION
5.0
Rated 5.0 out of 5 stars
1

Draper James x Laura Geller Marble-ous Eyes 16 Multi-Fin...

$64.00
$39.00 $64.00
Shop Now
LIMITED EDITION
Dual-Ended Eyeshadow Brush soldier
Dual-Ended Eyeshadow Brush full face
LIMITED EDITION

Draper James x Laura Geller Dual-Ended Eyeshadow Brush

$22.00
$22.00
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LIMITED EDITION
Mother's Day Baked Blush Limited Edition soldier
Mother's Day Baked Blush Limited Edition BA
LIMITED EDITION

Draper James x Laura Geller Baked Blush Limited Edition

$32.00
$32.00
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LIMITED EDITION
Angled Blush Brush Limited Edition soldier
Angled Blush Brush Limited Edition product benefit
LIMITED EDITION

Draper James x Laura Geller Angled Blush Brush Limited Ed...

$24.00
$24.00
Shop Now
LIMITED EDITION
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
4.5
Rated 4.5 out of 5 stars
25

Long-n-Lifted Tubing Mascara

$26.00
$26.00
Shop Now
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 71%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
95

Best of the Best Cream Full Face Basics

$168.00
$49.00 $168.00
Shop Now
Save 71%
Sculpting Face Brush Soldier
Sculpting Face Brush how to apply
NEW

Sculpting Face Brush

$24.00
$24.00
Shop Now
NEW
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 61%
4.2
Rated 4.2 out of 5 stars
2,245

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$69.00 $178.00
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Save 61%
Good Skin SPF Kit (4PC) medium
Good Skin SPF Kit (4PC) BA
Good Skin SPF Kit (4PC) texture
LIMITED EDITION
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
4

Good Skin SPF Kit (4PC)

$127.00
$59.00 $127.00
Shop Now
LIMITED EDITION
Build Your Own Starter Kit soldier

Create Your Own Starter Kit (3PC)

$500.00
$500.00
Shop Now
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
4.0
Rated 4.0 out of 5 stars
9,037

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
Shop Now
Save 50%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
70,519

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
Shop Now
Save 60%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
3.9
Rated 3.9 out of 5 stars
56,573

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$32.00 $64.00
Shop Now
Save 50%
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 70%
4.5
Rated 4.5 out of 5 stars
5,093

Complete Baked Starter Kit (8 PC)

$327.00
$99.00 $327.00
Shop Now
Save 70%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
71,852

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Shop Now
Save 64%
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows BA
LIMITED EDITION
5.0
Rated 5.0 out of 5 stars
1

Draper James x Laura Geller Marble-ous Eyes 16 Multi-Fin...

$64.00
$39.00 $64.00
Shop Now
LIMITED EDITION
Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.7
Rated 4.7 out of 5 stars
264

Baked Icons Complete Full Face Palette

$146.00
$59.00 $146.00
Shop Now
Save 60%
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Shop all Mother's Day Gifts
Shop all Foundation
Shop all NEW ARRIVALS
Shop all PALETTES, KITS, SETS

Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

Routine Finder

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

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National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Foundation

Weightless options from light to full coverage

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Eyes

Solutions to enhance and brighten

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Lips

Add the perfect pop of color

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Blush

The best blush for mature skin

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Tools

Precision tools. Perfect results.

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.