Makeup for Mature Skin

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NEW ARRIVALS

NEW ARRIVALS

Best Sellers

Foundation

PALETTES, KITS, SETS

CLEARANCE

Good Skin SPF Kit (4PC) medium
Good Skin SPF Kit (4PC) texture
LIMITED EDITION
New dotwhack in red

Good Skin SPF Kit (4PC)

$127.00
$59.00 $127.00
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LIMITED EDITION
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
3

Long-n-Lifted Tubing Mascara

$26.00
$18.20 $26.00
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Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 59%
New dotwhack in red
4.3
Rated 4.3 out of 5 stars
66

Best of the Best Cream Full Face Basics

$168.00
$69.00 $168.00
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Save 59%
Best of the Best Cream Starter Kit (3PC) - Porcelain
Best of the Best Cream Full Face Basics BA2
Best of the Best Cream Starter Kit (3PC) shade chart
Save 70%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
168

Best of the Best Cream Starter Kit (3PC)

$232.00
$69.00 $232.00
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Save 70%
Lash Clarity Mascara & Readers Kit (3PC) soldier
Lash Clarity Mascara & Readers Kit (3PC) model
NEW

Mascara & Magnifying Makeup Glasses Kit (3PC)

$58.00
$39.00 $58.00
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NEW
Heart Eyewear Makeup Reading Glasses
Lash Clarity Mascara & Readers Kit (3PC) model 2
NEW

Laura Geller x I Heart Eyewear Makeup Readers

$32.00
$29.00 $32.00
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NEW
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 50%
4.8
Rated 4.8 out of 5 stars
41

Everyday Eye & Lip Kit (2PC)

$48.00
$24.00 $48.00
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Save 50%
Dual-Ended Brow Sculpting Marker Soldier
Dual-Ended Brow Sculpting Marker Model Grid
NEW

Dual-Ended Brow Sculpting Marker

$26.00
$18.20 $26.00
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NEW
Double Take Baked Bronzer - Solider
Double Take Baked Bronzer - BA Medium
NEW
5.0
Rated 5.0 out of 5 stars
8

Double Take Baked Bronzer

$34.00
$23.80 $34.00
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NEW
Hydrating Lip Mask Soldier
Hydrating Lip Mask BA 1
NEW
4.7
Rated 4.7 out of 5 stars
3

Hydrating Lip Mask

$24.00
$16.80 $24.00
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NEW
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 30%
3.9
Rated 3.9 out of 5 stars
49,411

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$26.60 $38.00
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Save 30%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 30%
4.0
Rated 4.0 out of 5 stars
7,371

Double Take Baked Full Coverage Foundation

$38.00
$26.60 $38.00
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Save 30%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
69,996

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
3

Long-n-Lifted Tubing Mascara

$26.00
$18.20 $26.00
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Good Skin SPF Kit (4PC) medium
Good Skin SPF Kit (4PC) texture
LIMITED EDITION
New dotwhack in red

Good Skin SPF Kit (4PC)

$127.00
$59.00 $127.00
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LIMITED EDITION
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
4.0
Rated 4.0 out of 5 stars
8,871

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
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Save 50%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
70,189

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
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Save 64%
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 70%
4.5
Rated 4.5 out of 5 stars
5,063

Complete Baked Starter Kit (8 PC)

$327.00
$99.00 $327.00
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Save 70%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 61%
4.2
Rated 4.2 out of 5 stars
2,121

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$69.00 $178.00
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Save 61%
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 59%
New dotwhack in red
4.3
Rated 4.3 out of 5 stars
66

Best of the Best Cream Full Face Basics

$168.00
$69.00 $168.00
Shop Now
Save 59%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 30%
3.9
Rated 3.9 out of 5 stars
49,411

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$26.60 $38.00
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Save 30%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 30%
4.0
Rated 4.0 out of 5 stars
7,371

Double Take Baked Full Coverage Foundation

$38.00
$26.60 $38.00
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Save 30%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 30%
4.0
Rated 4.0 out of 5 stars
6,916

Baked Balance-n-Glow Illuminating Foundation

$38.00
$26.60 $38.00
Shop Now
Save 30%
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
Save 30%
4.5
Rated 4.5 out of 5 stars
2,315

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$23.80 $34.00
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Save 30%
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 30%
4.5
Rated 4.5 out of 5 stars
790

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$26.60 $38.00
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Save 30%
Good Skin SPF Kit (4PC) medium
Good Skin SPF Kit (4PC) texture
LIMITED EDITION
New dotwhack in red

Good Skin SPF Kit (4PC)

$127.00
$59.00 $127.00
Shop Now
LIMITED EDITION
Lash Clarity Mascara & Readers Kit (3PC) soldier
Lash Clarity Mascara & Readers Kit (3PC) model
NEW

Mascara & Magnifying Makeup Glasses Kit (3PC)

$58.00
$39.00 $58.00
Shop Now
NEW
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
70,189

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Shop Now
Save 64%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
3.8
Rated 3.8 out of 5 stars
50,853

Foundationals Kit - Natural Finish (2PC)

$64.00
$32.00 $64.00
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Save 50%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
69,996

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
Shop Now
Save 60%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,882

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$36.00 $72.00
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Save 50%
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 70%
4.5
Rated 4.5 out of 5 stars
5,063

Complete Baked Starter Kit (8 PC)

$327.00
$99.00 $327.00
Shop Now
Save 70%
Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.7
Rated 4.7 out of 5 stars
229

Baked Icons Complete Full Face Palette

$146.00
$59.00 $146.00
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Save 60%
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 50%
4.8
Rated 4.8 out of 5 stars
41

Everyday Eye & Lip Kit (2PC)

$48.00
$24.00 $48.00
Shop Now
Save 50%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
4.0
Rated 4.0 out of 5 stars
8,871

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
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Save 50%
Laura's Essentials Eclectic & Elegant - soldier
Laura's Essentials Eclectic & Elegant - texture
Laura's Essentials Eclectic & Elegant - benefits
Save 74%

Laura's Essentials Eclectic & Elegant, Eye + Face...

$58.00
$14.99 $58.00
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Save 74%
Jelly Balm Nourishing Lip Balm Soldier
Jelly Balm Nourishing Lip Serum - benefits and ingredient callout
Save 64%
4.3
Rated 4.3 out of 5 stars
415

Jelly Balm Nourishing Lip Serum

$22.00
$7.99 $22.00
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Save 64%
Makeup Wedges Soldier
Save 56%

Makeup Wedges Set of Six

$18.00
$7.99 $18.00
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Save 56%
Gel Eyeliner Trio (Black, Brown, Navy)
Save 60%
4.6
Rated 4.6 out of 5 stars
60

Gel Eyeliner Trio (Black, Brown, Navy)

$25.00
$9.99 $25.00
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Save 60%
Lash Echo Extreme Volumizing Mascara soldier
Lash Echo Extreme Volumizing Mascara packaging
Save 62%
4.7
Rated 4.7 out of 5 stars
14

Lash Echo Extreme Volumizing Mascara

$26.00
$9.99 $26.00
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Save 62%
Baked Body Frosting Soldier in Tahitian Glow
Baked Body Frosting model b&a in tahitian glow
Baked body frosting face & body glow vacation edition benefits
Save 60%
4.6
Rated 4.6 out of 5 stars
453

Baked Body Frosting Face & Body Glow

$43.00
$16.99 $43.00
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Save 60%
Baked Blurring + Setting Powder medium soldier
Baked Blurring + Setting Powder LG quote
Save 59%
5.0
Rated 5.0 out of 5 stars
3

Baked Blurring + Setting Powder

$34.00
$13.99 $34.00
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Save 59%
Laura Geller Cancel-n-Conceal soldier in Porcelain
Cancel-n-Conceal Model Grid Porcelain/Fair
Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
Save 56%
3.9
Rated 3.9 out of 5 stars
801

Cancel-n-Conceal Skin Perfector & Color Corrector

$32.00
$13.99 $32.00
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Save 56%
Glam on the Go Face + Eye Palette soldier
Glam on the Go Face + Eye Palette model grid in light and tan
Glam on the Go Face + Eye Palette texture
Save 83%
4.6
Rated 4.6 out of 5 stars
99

Glam on the Go Face + Eye Palettes (3PC)

$117.00
$19.99 $117.00
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Save 83%
Blend Away Berry & Bright 8 Multi-Finish Eyeshadows clearance
Blend Away Berry & Bright 8 Multi-Finish Eyeshadows Benefits
Save 60%
4.7
Rated 4.7 out of 5 stars
43

Blend Away Berry & Bright 8 Multi-Finish Eyeshadows

$25.00
$9.99 $25.00
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Save 60%
Shop all NEW ARRIVALS
Shop all Best Sellers
Shop all Foundation
Shop all PALETTES, KITS, SETS
Shop all CLEARANCE

Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

Routine Finder

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

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Leaping Bunny Certified - no animal testing
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Best Sellers

Our best selling makeup

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Foundation category image
Foundation category image

Foundation

Weightless options from light to full coverage

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Eyes category image

Eyes

Solutions to enhance and brighten

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Lips category image

Lips

Add the perfect pop of color

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Blush category image

Blush

The best blush for mature skin

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Tools

Precision tools. Perfect results.

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.