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Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
46,921

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,204

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,414

Baked Balance-n-Glow Illuminating Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Fran Drescher with Laura Geller Spackle franchise
Award winning badges image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
1,758

Spackle Skin Perfecting Primer

$38.00 USD
$22.80 USD $38.00 USD
BEST SELLER
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
8,584

Baked Blush-n-Brighten Marbleized Blush

$32.00 USD
$19.20 USD $32.00 USD
BEST SELLER
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
Save 57%
4.5
Rated 4.5 out of 5 stars
359

Best of the Best Tuscan Dreams

$114.00
$49.00 USD $114.00
Save 57%
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 61%
3.8
Rated 3.8 out of 5 stars
43,483

Holiday Baked Starter Kit (3PC)

$178.00 USD
$69.00 USD $178.00 USD
Save 61%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
4.0
Rated 4.0 out of 5 stars
6,971

Light and Full Coverage Kit (2 PC)

$76.00 USD
$32.00 USD $76.00 USD
Save 58%
Save 71%
Today's Deal
3.8
Rated 3.8 out of 5 stars
43,417

RSVP Yes! Full Face Kit (4 PC)

$235.00 USD
$69.00 USD $235.00 USD
Save 71%
Today's Deal
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
4.4
Rated 4.4 out of 5 stars
3,294

Jelly Balm Hydrating Lip Color

$24.00 USD
$14.40 USD $24.00 USD
BEST SELLER
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 61%
3.8
Rated 3.8 out of 5 stars
43,483

Holiday Baked Starter Kit (3PC)

$178.00 USD
$69.00 USD $178.00 USD
Save 61%
Glam on the Go Face + Eye Palette soldier
Glam on the Go Face + Eye Palette model grid in light and tan
Glam on the Go Face + Eye Palette texture
Save 68%
5.0
Rated 5.0 out of 5 stars
1

Glam on the Go Face + Eye Palettes (3PC)

$117.00
$38.00 USD $117.00
Save 68%
Holiday Daily Routine Kit - fair
Holiday Daily Routine Kit Model B&A in Medium
Holiday Daily Routine Kit Textures
Save 55%
3.9
Rated 3.9 out of 5 stars
56,002

Holiday Daily Routine Kit (5PC)

$146.00 USD
$65.00 USD $146.00 USD
Save 55%
Delectable Delights Eye Kit Soldier
Delectable Delights Eye Kit Textures
All Day Matte Eye Kit Model B&A in Light
Save 68%
5.0
Rated 5.0 out of 5 stars
1

All Day Essential Eye Kit (6PC)

$184.00 USD
$59.00 USD $184.00 USD
Save 68%
Cancer Schmancer Kit - Soldier
Cancer Schmancer Kit - Fran Drescher
Cancer Schmancer Kit - Model B&A
Limited Edition - Holiday ⭐
4.9
Rated 4.9 out of 5 stars
19

Limited Edition Cancer Schmancer Kit (3PC)

$67.00 USD
$49.00 USD $67.00 USD
Limited Edition - Holiday ⭐
The Holiday Pro-Aging Kit Soldier
Save 63%
3.9
Rated 3.9 out of 5 stars
54,847

Holiday Pro-Aging Kit (7PC)

$204.00 USD
$75.00 USD $204.00 USD
Save 63%
All Day Matte Eye Kit Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
All Day Matte Eye Kit Model B&A in Light
Save 62%
4.6
Rated 4.6 out of 5 stars
330

All Day Matte Eye Kit (5PC)

$128.00 USD
$49.00 USD $128.00 USD
Save 62%
All Day Shimmer Eye Kit Soldier
All Day Shimmer Eye Kit Textures
All Day Shimmer Eye Kit Model B&A in Medium
Save 62%
4.6
Rated 4.6 out of 5 stars
376

All Day Shimmer Eye Kit (5PC)

$128.00 USD
$49.00 USD $128.00 USD
Save 62%
RSVP Ready Big Night Out Full Face Palette soldier
RSVP Ready Big Night Out Full Face Palette Model B&A in light
RSVP Ready Big Night Out Full Face Palette texture
Save 67%
4.3
Rated 4.3 out of 5 stars
40

RSVP-Ready: Big Night Out Full Face Palette

$147.00
$49.00 USD $147.00
Save 67%
Geller's Greatest Palette New York Minute soldier
Geller's Greatest Palette New York Minute Model B&A in light
Geller's Greatest Palette New York Minute textures
Save 57%
4.6
Rated 4.6 out of 5 stars
108

Geller's Greatest Baked Face & Eye Palette: New Y...

$70.00
$30.00 USD $70.00
Save 57%
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 61%
3.8
Rated 3.8 out of 5 stars
43,483

Holiday Baked Starter Kit (3PC)

$178.00 USD
$69.00 USD $178.00 USD
Save 61%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
46,921

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,414

Baked Balance-n-Glow Illuminating Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,204

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
Save 57%
4.5
Rated 4.5 out of 5 stars
359

Best of the Best Tuscan Dreams

$114.00
$49.00 USD $114.00
Save 57%
Glow Highlighter - Soldier - Portofino
Glow Highlighter Model B&A Portofino
Award winning badge image
4.5
Rated 4.5 out of 5 stars
1,176

Baked Natural Glow Highlighter

$24.00 USD
$14.40 USD $24.00 USD
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
8,584

Baked Blush-n-Brighten Marbleized Blush

$32.00 USD
$19.20 USD $32.00 USD
BEST SELLER
Bonze-n-brighten Soldier - deep
Bronze-n-Brighten B&A Model Shot Deep
Save 40%
4.4
Rated 4.4 out of 5 stars
2,103

Baked Bronze-n-Brighten Multipurpose Bronzer

$36.00 USD
$21.60 USD $36.00 USD
Save 40%
angled blush brush - soldier
Angled Blush Brush - How to Use
Laura Geller Angled Blush Brush product benefits
4.7
Rated 4.7 out of 5 stars
416

Angled Blush Brush

$24.00 USD
$14.40 USD $24.00 USD
Retractable Angled Kabuki Brush - Soldier
Retractable Angled Kabuki Brush two ways to use
BEST SELLER
4.4
Rated 4.4 out of 5 stars
1,444

Retractable Angled Kabuki Brush

$26.00 USD
$15.60 USD $26.00 USD
BEST SELLER
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 40%
3.9
Rated 3.9 out of 5 stars
46,921

Baked Balance-n-Brighten Color Correcting Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,204

Double Take Baked Full Coverage Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
4.0
Rated 4.0 out of 5 stars
6,971

Light and Full Coverage Kit (2 PC)

$76.00 USD
$32.00 USD $76.00 USD
Save 58%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 40%
4.0
Rated 4.0 out of 5 stars
6,414

Baked Balance-n-Glow Illuminating Foundation

$38.00 USD
$22.80 USD $38.00 USD
Save 40%
Ideal Fix Soldier - Light
Ideal Fix Concealer Model B&A in Light
BEST SELLER
4.3
Rated 4.3 out of 5 stars
2,431

The Ideal Fix Concealer

$29.00 USD
$17.40 USD $29.00 USD
BEST SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
3.7
Rated 3.7 out of 5 stars
4,670

The Foundationals Kit - Natural Finish (2PC)

$64.00 USD
$34.00 USD $64.00 USD
Save 47%
The Bright Stuff Illuminating Under Eye Concealer Soldier - light
The Bright Stuff Illuminating Under Eye Concealer - full assortment
4.4
Rated 4.4 out of 5 stars
49

The Bright Stuff Illuminating Under Eye Concealer

$29.00 USD
$17.40 USD $29.00 USD
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
Save 40%
4.5
Rated 4.5 out of 5 stars
1,944

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00 USD
$20.40 USD $34.00 USD
Save 40%
Holiday Retractable Kabuki Brush - soldier
Holiday Retractable Kabuki Brush - benefits
Holiday Retractable Kabuki Brush - how to apply
Limited Edition - Holiday ⭐
4.4
Rated 4.4 out of 5 stars
1,446

Limited Edition Retractable Angled Kabuki Brush

$26.00 USD
$15.60 USD $26.00 USD
Limited Edition - Holiday ⭐
Ideal Fix Concealer Model B&A in Light
The Ideal Fix Concealer product benefits on model
Save 58%
4.3
Rated 4.3 out of 5 stars
2,644

The Under Cover Kit (2PC)

$52.00 USD
$22.00 USD $52.00 USD
Save 58%
The Holiday Pro-Aging Kit Soldier
Save 63%
3.9
Rated 3.9 out of 5 stars
54,847

Holiday Pro-Aging Kit (7PC)

$204.00 USD
$75.00 USD $204.00 USD
Save 63%
Under Eye Brightening Duo - light
Ideal Fix Concealer Model B&A in medium
Eye Do All Things Brightening Eye Gel - benefits
Save 58%
4.3
Rated 4.3 out of 5 stars
2,708

Under Eye Brightening Duo

$52.00 USD
$22.00 USD $52.00 USD
Save 58%
Bliss x LG On the Bright Side Vitamin C Kit soldier
Save 40%
4.6
Rated 4.6 out of 5 stars
165

On the Bright Side Vitamin C Kit (3 PC)

$82.00
$49.00 USD $82.00
Save 40%
Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Soldier
Bliss x Gilmore Girls Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband - Lifestyle
Save 31%
5.0
Rated 5.0 out of 5 stars
2

Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing &...

$26.00
$18.00 USD $26.00
Save 31%
The Pro-Aging Kit (4PC) soldier in light
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 56%
3.8
Rated 3.8 out of 5 stars
45,485

The Pro-Aging Kit (4PC)

$122.00 USD
$54.00 USD $122.00 USD
Save 56%
Bliss x Laura Geller The Essentials Kit soldier
Bliss x Laura Geller The Essentials Kit product benefits
Save 34%
4.5
Rated 4.5 out of 5 stars
259

The Essentials Kit (3 PC)

$68.00
$45.00 USD $68.00
Save 34%
Mature Skin Must Haves Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 66%
4.4
Rated 4.4 out of 5 stars
5,329

Mature Skin Must-Haves (6 PC)

$258.00 USD
$89.00 USD $258.00 USD
Save 66%
Eye Do All Things Brightening Eye Gel - soldier new
Eye Do All Things Brightening Eye Gel - benefits
BEST SELLER
4.1
Rated 4.1 out of 5 stars
159

Eye Do All Things Brightening Eye Gel

$24.00 USD
$21.60 USD $24.00 USD
BEST SELLER
Bliss x LG Drench & Quench Moisturizer Soldier new
Bliss x LG Drench & Quench Moisturizer benefits
4.7
Rated 4.7 out of 5 stars
171

Drench & Quench All-Day Moisturizer

$26.00 USD
$23.40 USD $26.00 USD
Drench & Quench Hydrating Overnight Mask - soldier
Drench & Quench Hydrating Overnight Mask - benefits
NEW

Drench & Quench Hydrating Overnight Mask with Hyaluro...

$18.00 USD
$16.20 USD $18.00 USD
NEW
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Good Housekeeping Beauty Awards Winner 2025 badge
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Dermatologist Approved badge
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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
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Why is Baked Makeup Better?

  • Weightless feel
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  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

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Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Image of Laura Geller with quote - we want to make all women feel beautiful or worthy whether they're 19 or 90!